10. Why didn’t the Rio win?
• It had a better battery life
• More storage
• Could play more formats
• It beat the iPod by 2 years
• It was more functional, and viable...
but not desirable.
11. The result of Apple’s focus
on product design?
Apple is no longer “Apple Computer”
#1 music retailer in the world
surpassing Walmart stores
They control approximately 80% of
the MP3 player market
They’ve Sold 5 billion units
13. So if I’m desirable, I’m all
set?
Not exactly, there are other
considerations…
Design is a process that
balances three things…
14. Does it serve a purpose?
Functional Is it usable?
Is it what the
Viable Desirable viewers (users)
want? Will they
respond?
Are there resources to make it
work? (Time and Money?)
How much can you put into it?
15.
16.
17.
18. The top two Google hits for
“Solving equations”
19. A better design
communicates
a visual path
• utilizes “visual chunking”
• illustrates the process
• shows examples
Functional,
Viable,
Desirable
Time=1 hour
Money= b & w
photocopies
20. The Federal Express logo was redesigned by
Lindon Leader in 1994 when he was a
Senior Design Director at Landor Associates,
San Fransisco. Known as Federal Express in
1971, he remarketed the brand as FedEx.
His team went through the design process
that follows, what do you think theie
reasoning was at each step?
25. 4-Point Checklist for the paragraph
Single Focus: A paragraph should develop one main idea. The main idea usually called a topic sentence, is
embedded within the paragraph. This idea is developed with supporting detail. The focus on the main topic is
completed in a final conclusion sentence (of a one paragraph composition) or linked (as a transition) to another
topic sentence in the next paragraph(s).
Does the paragraph hold to a single, main idea?
If a new main point is introduced in the paragraph, is it used as a transition to the topic in the following
paragraph?
Topic Sentence: The topic sentence states the main point or idea of a paragraph and is often, but not always, the
first sentence in the paragraph.
Does your first (or topic) sentence state the main point or idea of the paragraph?
Is this sentence clear, either as a statement or a question?
Does the sentence tell or suggest to the reader what information or ideas might likely be found or included in
the paragraph?
Supporting Detail: Supporting details are the ideas and information that develop the main point of the topic
sentence.
Have you written several sentences that adequately explain or increase understanding of the main point of the
topic sentence?
When appropriate, do you use examples, illustrations, explanations or facts as support?
Is all the information relevant to the main point of the topic sentence?
Organization: Although several ideas may be related within a paragraph, they should not be included in a
haphazard or jumbled manner.
Is the paragraph coherent, with a definite sense of planning or flow?
Are the relationships between and among ideas clear and logical?
26. Visual Chunking
Break the information
into manageable parts
Analogous Colors
Create a sense of unity
29. Large blocks of text look gray from a distance. That’s
because our eyes mix the black letters and the white
spaces together. This is the same theory that the
pointillists and impressionists worked by, where our
eyes perform as mixers of color. The human eye has
amazing capacity when it comes to color mixing,
which is why we aren’t distracted by the dots in
newspaper photographs. In magazines our eyes
blend cyan, magenta, yellow and black. Adding just
one word, in one color really makes the word stand
out, doesn’t it? That’s because everything else is
another color, so that word is the one different item.
What if you were to add another word in the same
color, or a different one? Would you then have two
words that stand out? Would this strategy continue to
be effective, adding more and more items that “stand
out?” No, it wouldn’t. Eventually, it would simply be
a mix of colors.
30. Large blocks of text look gray from a distance. That’s
because our eyes mix the black letters and the white
spaces together. This is the same theory that the
pointillists and impressionists worked by, where our
eyes perform as mixers of color. The human eye has
amazing capacity when it comes to color mixing,
which is why we aren’t distracted by the dots in
newspaper photographs. In magazines our eyes
blend cyan, magenta, yellow and black. Adding just
one word, in one color really makes the word stand
out, doesn’t it? That’s because everything else is
another color, so that word is the one different item.
What if you were to add another word in the same
color, or a different one? Would you then have two
words that stand out? Would this strategy continue to
be effective, adding more and more items that “stand
out?” No, it wouldn’t. Eventually, it would simply be
a mix of colors.
31. Large blocks of text look gray from a distance. That’s
because our eyes mix the black letters and the white
spaces together. This is the same theory that the
pointillists and impressionists worked by, where our
eyes perform as mixers of color. The human eye has
amazing capacity when it comes to color mixing,
which is why we aren’t distracted by the dots in
newspaper photographs. In magazines our eyes
blend cyan, magenta, yellow and black. Adding just
one word, in one color really makes the word stand
out, doesn’t it? That’s because everything else is
another color, so that word is the one different item.
What if you were to add another word in the same
color, or a different one? Would you then have two
words that stand out? Would this strategy continue to
be effective, adding more and more items that “stand
out?” No, it wouldn’t. Eventually, it would simply be
a mix of colors.
32.
33. There are many
other ways
to emphasize a
word, or a phrase.
34. There are many
other ways
to emphasize a
word, or a phrase.
35. There are many
other ways
to emphasize a
word, or a phrase.
36. There are many
other ways
to emphasize a
word, or a phrase.
37. There are many
other WAYS
to emphasize a
word, or a phrase.
But doing too many things at once negates the effort
38. Here are a few steps to make good design fall into place easily
Familiarize yourself with all of the
information that will be on your
piece. Organize the information into
a few different categories such as
title, instructions, and illustrations.
“Chunk the long blocks of text by
breaking it up into manageable parts.
Then, and most importantly,
prioritize each category giving top
priority to the category that needs the
best visibility, and adding graphic
elements to help viewers navigate the
other items.
39. Here are Familiarize yourself with all of the information
that will be on your piece.
a few
steps to Organize the information into three or four different
categories such as title, instructions, and illustrations
make
good “Chunk the long blocks of text by breaking it up
into manageable parts
design
fall into Prioritize each category giving top priority to the
category that needs the best visibility, and adding
place graphic elements to help viewers navigate the other
items.
easily
40. Rachel’s Room
Computer Assistance
Serving the Community Since 1988
345 Ocean House Road
Cape Elizabeth, Maine 04107
207-799-3309
rguthrie@maine rr.com
Monday-Friday 8am-4pm, Saturday and Sunday
9am-3pm
Sale!
Saturday & Sunday Only
All Flash Drives
Buy one get one free
41. 1
Here are
Familiarize yourself with all of the information
a few that will be on your piece.
steps to
make
good 2 Organize the information into three or four different
categories such as title, instructions, and illustrations
design
fall into 3 “Chunk the long blocks of text by breaking it up
into manageable parts
4
place Prioritize each category giving a number 1 to the
category that needs the best visibility, and 4 for the
Easily least.
42. Here are
1
Familiarize yourself with all of
the information that will be on
a few one page of your piece.
2
steps to Organize the information into three
or four different categories such as
make title, instructions, and illustrations
good
3
Chunk the long blocks of text; break it
design up into manageable parts like bulleted
or numbered lists, or paragraphs
fall into
4
Prioritize each category giving a
place number 1 to the category that needs
easily the best visibility, and 4 for the least.
43. Rachel’s Room
Computer Assistance
Serving the Community Since 1988
345 Ocean House Road
Cape Elizabeth, Maine 04107
207-799-3309
rguthrie@maine rr.com
Monday-Friday 8am-4pm, Saturday and Sunday
9am-3pm
Sale!
Saturday & Sunday Only
All Flash Drives
Buy one get one free
51. Push the envelope • Be original • Think outside the box
• • •
• • •
• • •
Notes de l'éditeur
IT folks often live in the first two circles, function and viabbility.
Not just the hand out, it ’s the whole lesson.
Not just the hand out, it ’s the whole lesson.
Every teacher has an opportunity to improve their students ’ absorption of material, Math teachers for instance. When I was tutoring beginning algebra to middle school students, I could not find a hand out that simplified things visually. Every text book I found, and all my Internet searches helped me to understand, but the students I tutored needed something more visual.
Here is what I cam e up with. In this example the lesson is not only divided into easy to digest sections it is also numbered, helping students to feel confident about the ease of learning the process.
Most people have heard of this company, but not everyone knows the story about how their logo came about. When the company ’s brand consultants first designing the logo, they carefully selected a font that had clean, simple lines. A font that suggested a contemporary, serious business. Not childish, or ornate, not old-fashioned or foreign. Then they chose a color that connotes, “business.” In next refinement they convinced the company to shorten their corporate name and logo from "Federal Express" to the popular abbreviation "Fed Ex". Besides creating a much stronger, shorter brand name, they reduced the amount of color used on planes and trucks and saved hundreds of thousands of dollars in paint costs. The “ Ex ” was accentuated with another color, carefully selected by extracting some of the blue from the deep purple of the “ Fed ” and then beefing up the remaining orangey red. Finally, a typographer took great pains to give each letter a relationship to the letters around it by thickening, and kerning each letter individually. In the process of kerning, the designer found a place for an arrow in the negative space between the E and the x. An arrow had been originally proposed as an underline, but dismissed by the team as a distraction from the text. By incorporating the arrow into the negative space, it no longer detracted from the company name, rather, it served as a subliminal indication of forward motion.
This is a handout that one of my colleagues shared with me. It is a really great write up on how to write a good paragraph. “I hand this out,” he said, “and some of the students will follow along as I review the points. I ask them to save this and refer to it when they write.” “ As they turn in their papers, and I am reviewing the work, I will often pull this out, and point out the points that have been missed--typically, they are in the last half of this paper.” What would make a student find an instruction sheet like this more digestible…more memorable? As educators, I think most of us are familiar with the term “chunking…” how about if, along with making the body of this more visually pleasing, we also did some visual chunking?
In this version, the title has been split into two easily identifiable terms. Fonts and colors have been assigned according to importance: the darkest color and boldest font four the main point, and the italics, softer color for the term. A blue screen is used to create the four chunks, tying the title into the visual, and chunking the information for the student. Large white numbers are added to make these chunks easily identifiable, and to convey the idea that there are only really four big things to think about, not a whole page-full. Check boxes add the last helpful part, it is an invitation to keep track as you go, to check things off. Analogous colors are selected for the whole document, so that no “one thing” is calling attention away from the page as a whole. This document was designed in Microsoft Word.
• Analogous colors are called that because they have a relationship with the colors next to them. Each one is a very important part of the color next to it, half of it, in fact. • We can learn a lot from nature, where analogous colors are often found. Using two, three or four analogous colors is almost always a safe bet. • Cool colors are the blues and greens, • warm colors the reds and yellows, • but you can also select colors that move from warm to cool, like this last selection that goes from red to purple.
Spot color is very effective in drawing attention to one word.
In this large page of text, it ’s pretty easy to find the word that I have chosen to give importance to.
If I highlight another word, that word, too, becomes important. What will happen if I continue to pick important words, and highlight them?
Eventually, the highlighting works against itself.
Even when they ’re paying for four colors, rather than choosing to use color everywhere, savvy marketers use the color so that it is powerful, and has greater impact
But it is better to set some limits, or nothing will be emphasized! I have encountered a number of clients who give me a list of things to put on their ad, catalog page, or handout. The story is always the same. “I want the company name to stand out most. Oh, and the item on sale, too that’s really important. Oh, and the phone number, that should REALLY stand out. Oh yeah, and the hours, that’s CRITICAL. Oh, plus the web address, and the price, and the phone number, and, well, as you can see, a strategy must be developed.
But it is better to set some limits, or nothing will be emphasized! I have encountered a number of clients who give me a list of things to put on their ad, catalog page, or handout. The story is always the same. “I want the company name to stand out most. Oh, and the item on sale, too that’s really important. Oh, and the phone number, that should REALLY stand out. Oh yeah, and the hours, that’s CRITICAL. Oh, plus the web address, and the price, and the phone number, and, well, as you can see, a strategy must be developed.
But it is better to set some limits, or nothing will be emphasized! I have encountered a number of clients who give me a list of things to put on their ad, catalog page, or handout. The story is always the same. “I want the company name to stand out most. Oh, and the item on sale, too that’s really important. Oh, and the phone number, that should REALLY stand out. Oh yeah, and the hours, that’s CRITICAL. Oh, plus the web address, and the price, and the phone number, and, well, as you can see, a strategy must be developed.
But it is better to set some limits, or nothing will be emphasized! I have encountered a number of clients who give me a list of things to put on their ad, catalog page, or handout. The story is always the same. “I want the company name to stand out most. Oh, and the item on sale, too that’s really important. Oh, and the phone number, that should REALLY stand out. Oh yeah, and the hours, that’s CRITICAL. Oh, plus the web address, and the price, and the phone number, and, well, as you can see, a strategy must be developed.
But it is better to set some limits, or nothing will be emphasized! I have encountered a number of clients who give me a list of things to put on their ad, catalog page, or handout. The story is always the same. “I want the company name to stand out most. Oh, and the item on sale, too that’s really important. Oh, and the phone number, that should REALLY stand out. Oh yeah, and the hours, that’s CRITICAL. Oh, plus the web address, and the price, and the phone number, and, well, as you can see, a strategy must be developed.
Let ’s see, I’ve got a Headline and four sentences of Instructions What more does this need? A graphic element. If you don ’t have the time or inclination to look for a picture, make part of the text become the graphic element.
By choosing to make the headline on the side, and putting it in a reverse block, a graphic element has been added, and a lot of emphasis has been put on the priority number one item, the headline.
Help me to decide the best way to lay out this ad.
By utilizing visual chunking and creating large numbers, there is indication that this thing can be accomplished easily, in four steps.
And now, by adding colors that work well together, the slide has a cohesive look.
Help me to decide the best way to lay out this ad.