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Leveraging Networks for
Product Management -
The Business of                       Rachel Happe!
Community
                    Principal & Co-Founder
                          The Community Roundtable
The World Is Changing
Communities for Innovation
Communities for Innovation
Communities for Innovation
Communities for Innovation
Communities for Innovation
A Perfect Storm of Change Is Rolling In

 Technology Currents     Social Currents
 •  Social media         •  Economic insecurity
 •  Mobile               •  Political polarization
 •  Big data             •  Demographic shifts
 •  Pace of technology   •  Anxiety/Retrenchment
The Pace of Technology Keeps Getting
               Faster…




                  Source: http://www.time.com/time/interactive/0,31813,2048601,00.html
700,000 Apps
1.2 Zettabytes of Data
And Human Performance Is Not
         Improving




            Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html
Humans Are Exposed




                     http://www.flickr.com/photos/jonnyfixedgear/51954864
We’ve Also Done A Lot of
Organizational Optimizing
But It Has Focused on Infrastructure




                           http://www.flickr.com/photos/smaku/1400436298/
People Are Now The Weakest Link




                           http://www.flickr.com/photos/kyra__m/4681259456/
People have been treated as liabilities to be
  managed vs. assets to be invested in
We Need to Play A Different Game, One
 Focused on Enduring Relationships
Relationships Differentiate
                                      

Cost Savings 
                        Revenue
•  Loyalty
                           •  Preference
•  Forgiveness
                       •  Patience
•  Time
                              •  Advocacy 
•  Peer support
                      •  Competitive lockout 
•  Issue reporting
                   •  Authentic insights


      These qualities require a different level of relationship
           that traditional transactional relationships
Relationships & Culture Are A
   Sustainable Competitive Advantage
                                   
Commoditized:
                Reduced Advantages via:
•  Technology
                •  Products
•  Information
               •  Service
•  Market access
             •  Process


               Opportunities:
               •  Relevance 
               •  Meaning
               •  Shared Value
               •  Empathy
Relationships Require Time, Resources and
             Ceding of Control
                             




                                                                                                               Friendship	
  
                                                                       Development	
  




                                                                                                                                                        Partnership	
  
 Encounter	
  




                                   Recogni1on	
  
             Awareness	
                        Awareness	
                          Understanding	
  of	
                  Contextual	
  Trust	
                     Forgiveness	
  
                                                Resonance	
  	
                      compa1bility/fit	
                      Contextual	
  Loyalty	
                   Advocacy	
  &	
  
                                                                                     Piqued	
  interest	
                   Contextual	
                              Defense	
  
                                                                                     Acknowledgement	
                      Advocacy	
  	
                            Universal	
  Trust	
  
                                                                                     of	
  rela1onship	
                                                              Universal	
  Loyalty	
  




                  Social	
  Media	
  (Content-­‐Based)	
  
                             Engagement	
  


                                            Community	
  (Rela1onship-­‐Based)	
  Engagement	
  



                                                                    Direct	
  Engagement	
  
Community

A group of people with unique shared values, behaviors,
                      and artifacts !
Why Are Communities So Powerful?
                               


  1.  Maximize investments
    –    Disintermediate the organization from every
         conversation while maintaining context
    –    Speed information transfer & alignment
    –    Build buy-in and shared ownership
    –    Innovation

  2.  Reduce costs
    –    Build and reinforce relationships
    –    Crowdsource expertise
    –    Reduce duplication
    –    Empower advocates
    –    Eliminate waste
Direct Impact: Access to communities &
        networks improve efficiency and quality
                                             
Process	
  Element             Type	
  of	
  Community                      Metric

Research	
  &	
  Discovery     Market	
  Network,	
  Communi1es	
  of	
     Quality	
  
                               prac1ce,	
  Customer	
  communi1es,	
        - BeQer	
  inputs	
  
                               Partner	
  communi1es                        - BeQer	
  alignment	
  with	
  markets	
  
                                                                            Produc1vity	
  
                                                                            -­‐ 	
  Faster	
  1me	
  to	
  answer/insight	
  
Work	
  Status	
               Team	
  networks,	
  Func1onal	
             Produc1vity	
  
                               communi1es                                   - Reduced	
  mee1ngs	
  
                                                                            - Micro-­‐mentoring	
  
                                                                            - Alignment	
  
                                                                            - Focus	
  on	
  issue	
  resolu1on
Data	
  Analysis               Team	
  networks,	
  Func1onal	
             Produc1vity	
  
                               communi1es,	
  Communi1es	
  of	
            - Shared	
  ownership	
  of	
  analysis	
  
                               prac1ce,	
  Customer	
  communi1es,	
        - Broad	
  buy-­‐in	
  of	
  issues	
  &	
  framing	
  
                               Partner	
  communi1es                        - Faster	
  awareness	
  and	
  buy-­‐in	
  for	
  analysis
Content	
  Development         Team	
  networks                             Produc1vity	
  
                                                                            - Ongoing	
  alignment	
  as	
  content	
  is	
  development	
  
                                                                            - Less	
  wasted	
  work
Stakeholder	
  Review          Team	
  networks,	
  Communi1es	
  of	
      Produc1vity	
  
                               peers/prac1ces                               - Transparent	
  decision-­‐making	
  process	
  
                                                                            - BeQer	
  sensing	
  of	
  poten1al	
  responses	
  (crisis	
  
                                                                            management)	
  
                                                                            - Shared	
  ownership	
  of	
  decision	
  
Communica1on	
  of	
           Func1onal	
  communi1es,	
                   Produc1vity	
  
Informa1on	
  &	
  Decisions   Communi1es	
  of	
  prac1ce,	
               - Alignment	
  &	
  shared	
  situa1onal	
  awareness	
  
                               Customer	
  communi1es,	
  Partner	
         Quality	
  
                               communi1es,	
  organiza1on-­‐wide	
          -­‐	
  BeQer	
  understanding	
  of	
  reac1ons	
  (crisis	
  
Indirect Impact: Communities Help
                Accelerate Innovation
                                    
Process	
  Element                      Type	
  of	
  Community                          Metric

FlaQen	
  Access	
  to	
                Communi1es	
  of	
  Prac1ce,	
             Reduced	
  Time	
  to	
  Innovate	
  
Knowledge	
                             Func1onal	
  communi1es	
                         -­‐  Quickly	
  gather	
  exis1ng	
  exper1se	
  
                                                                                          -­‐  Understand	
  accurate	
  state	
  of	
  development	
  
                                                                                   Improved	
  Quality	
  
                                                                                          -­‐  Add	
  to	
  exis1ng	
  knowledge	
  rather	
  than	
  replica1ng	
  
                                                                                   Reduced	
  Waste	
  &	
  Duplica1on	
  
                                                                                          -­‐	
  Know	
  what	
  the	
  organiza1on	
  knows	
  
Tacit	
  Opportuni1es                   Market	
  Network,	
  Communi1es	
  of	
   Innova1on	
  Quality	
  &	
  Demand	
  
                                        prac1ce,	
  Customer	
  communi1es,	
   -­‐	
  Ability	
  to	
  understand	
  issues	
  before	
  they	
  are	
  
                                        Partner	
  communi1es                      ar1culated	
  
                                                                                   Innova1on	
  Cycle	
  Time	
  
                                                                                   -­‐	
  Solve	
  problems	
  in	
  step	
  with	
  demand	
  forma1on,	
  not	
  
                                                                                   sequen1ally	
  	
  
Customer	
  led	
  Crea1on	
  and	
     Customer	
  communi1es,	
  Partner	
   Innova1on	
  Extension	
  
Co-­‐Crea1on                            communi1es                                        -  Fills	
  roadmap	
  gaps	
  
                                                                                          -  Reduces	
  investment	
  in	
  high	
  risk	
  projects	
  
                                                                                   Demand	
  Genera1on	
  
                                                                                          -­‐  	
  Develops	
  customer	
  advocates	
  

Listening	
  &	
  Watching              Market	
  networks,	
  Func1onal	
               Alignment	
  &	
  Revenue	
  Growth	
  
                                        communi1es,	
  Communi1es	
  of	
                 -  Align	
  products	
  and	
  communica1ons	
  with	
  exis1ng	
  
                                        prac1ce,	
  Customer	
  communi1es,	
                conversa1on	
  and	
  language	
  which	
  improves	
  
                                        Partner	
  communi1es                                relevancy	
  and	
  adop1on	
  	
  
                                                                                         Crisis	
  Management	
  
Measurable But Not Immediate
                                     
Return




                 Investment
Communities Mature & Change
                                         
          Phase 1 – Strong     Phase 2 –      Phase 3 –     Phase 4 –
             Hierarchy
        Emergent      Community
     Networked
                              Community
Impact




                                                             Transform	
  




                                               Growth	
  




                                  Pull	
  



               Behavior	
  
                Change	
             Time
Community Maturity Model TM
                    Stage 1
               Stage 2
            Stage 3
                Stage 4
                 Hierarchy
             Emergent           Community
              Networked
                                       Community
                 Familiarize &
Strategy
          Listen
               Participate
            Build
               Integrate

                 Command &
Leadership
        Control
                                         Consensus
          Collaborative
          Distributed


Culture
           Reactive
            Contributive
          Emergent
               Activist

Community                                                   Defined roles &        Integrated roles &
                     None
                Informal
Management
                                                   processes
              processes

Content &          Formal &              Some user           Community            Integrated formal
Programming
      Structured
         generated content
   created content
       & user generated

Policies &     No Guidelines for      Restrictive social    Flexible social           Inclusive
Governance
         UGC
               media policies 
     media policies 
                Consumer tools        Consumer & self-     Mix of consumer & ‘Social’ functionality is
Tools
         used by individuals
     service tools
      enterprise tools
      integrated

Metrics &                                                     Activities &           Behaviors &
Measurement
      Anecdotal
           Basic Activities
       Content
               Outcomes
5 Ways
Communities
  Support
  Product
Management!
1. Active Lurking
          1: Time to Innovation
2. Collective Intelligence
3. Many Eyes
4. Single Source of Truth
5. Develop Advocates
Integrating Communities into Innovation
                       Workflow 



                                          Discussion	
                            Discussion	
  
      Social	
                                                 WriQen	
  
    Facilitated	
                             of	
  key	
                           of	
  key	
           Decision	
  
    Listening	
                                               together	
  
   Discussion	
  in	
                      points	
  in	
                          points	
  in	
         Posted	
  to	
  
   Data	
  from	
  
   Communi1es	
                                               with	
  work	
  
                                          Community	
                             Func1onal	
            Community	
  
    Network	
                                                   group	
  
                                          of	
  Prac1ce	
                         Community	
  




Information &             Consolidation     Analysis           Report            Stakeholder          Go/No Go
 Data Inputs                                                                       Review             Decision
Concept	
     Design	
     Build	
     Test	
     Launch	
  
Case Studies
TakeAways
                                   

1.  You will not win just by going faster
  -    Product quality will suffer


2.  Relationships and culture are the new
    competitive advantages
  –    How will you integrate that with the products you are building?


3.  Community building is strategic and
    urgent
  -    Large first mover advantage
  -    People have limited key relationships
  -    Community building takes time
Thank you!

                       Questions?

                       Rachel Happe
                       The Community Roundtable
                       rachel@community-roundtable.com
                       @rhappe




      Download this report for free at: "
http://community-roundtable.com/tse2013/  "
About The Community
               Roundtable
                        
Mission:	
  Advance	
  the	
  Business	
  of	
  Community	
                   Services	
  
1.  Champion:	
  Advocate	
  for	
  the	
  needs	
  of	
  community	
            •    TheCR	
  Network	
  
    business	
  owners	
  and	
  teams	
                                         •    TheCR	
  Focus	
  
2.  Educate:	
  Provide	
  training	
  solu1ons	
  to	
  community	
  &	
        •    TheCR	
  Advisory	
  
    social	
  business	
  leaders	
                                              •    TheCR	
  Research	
  
3.  Curate:	
  Aggregate,	
  document,	
  and	
  share	
  community	
            •    Community	
  Management	
  
    management	
  best	
  prac1ces	
                                                  Training	
  


Member	
  Organiza1ons	
  &	
  Clients	
                                      Leadership	
  Team	
  

                                                                                           Rachel	
  Happe	
  
                                                                                           Principal	
  and	
  Co-­‐Founder	
  
                                                                                           @rhappe	
  

                                                                                           Jim	
  Storer	
  
                                                                                           Principal	
  and	
  Co-­‐Founder	
  
                                                                                           @jimstorer	
  
TheCR’s Solutions
   We develop client competencies through training, professional
                            
   development and research


         Start                             Build                            Grow
       TheCR Training
                  TheCR Training
                TheCR Training
        • Community Lead
                • Community Team
              • Stakeholders

       TheCR Network
                   TheCR Network
                 TheCR Network
       •  Community Lead
               •  Community Team
              •  Community Team
Stage                           Stage                            Stage                       Stage
  1   Research
                   2     Research
                  3   Research
               4
       •  TheCR Focus for               •  TheCR Focus for              •  TheCR Focus for
          Executive Sponsors
              Executive Sponsors
             Executive Sponsors
                                        •  TheCR Focus for              •  TheCR Focus for
       TheCR Advisory
                     Stakeholders
                   Stakeholders
       •  Executive Education
                                        TheCR Advisory
                TheCR Advisory
                                        •  Stakeholder                 •  Stakeholder
                                           Education
                     Education
                                        •  Workshop
                   •  Workshop


                                www.community-roundtable.com
TheCR’s Services
Our services are designed to educate different audiences at different
                                      
stages of the social business journey


     TheCR Network                               Training
      A membership-based network of               On demand and in person training
      community, social media and social          modules for a variety of community
      business leaders which provides:
           roles:
         •  Peer and expert interaction
             •  Specialist/Moderator
         •  Report library of peer practices
        •  Community Manager
         •  Tools and templates
                     •  Social or Community
         •  Professional concierge services
            Strategist


     TheCR Focus                                 TheCR Advisory
      A monthly report subscription               Industry experts that deliver
      providing insights gleaned from             customized solutions in the following
      practitioners and for:
                     ways:
         •  Executive sponsors
                      •    Keynotes
         •  Operational stakeholders
                •    Executive Education
         •  Advocates and part-time                  •    Workshops
            community managers
                      •    Retained Advisory
TheCR Thought Leadership
Our research platforms 
educate the market, inform our services, and
enable partner services


       State	
  of	
  Community	
                                      The	
  Social	
  Execu8ve	
  
       Management	
  
                                                                        TSE	
  looks	
  at	
  execu8ve	
  
       The	
  SOCM	
  provides	
                                        adop8on	
  and	
  the	
  
       insight	
  on	
  community	
       TheCR’s research portfolio    linkage	
  between	
  
       programs	
  and	
  prac8ces,	
                                   business	
  strategy	
  and	
  
       learned	
  from	
  leading	
        is designed to provide a
                                                                        the	
  use	
  of	
  social	
  
       prac88oners.	
  	
                   comprehensive view of       technologies.	
  
                                          how leading organizations
                                           are succeeding in social
                                                   business.
          Career	
  Path	
  of	
  the	
  
      Community	
  Maturity	
  
      ModelTM	
                                                        Community	
  
                                                                       Professional	
  
       By	
  capturing	
  the	
                                          This	
  research	
  looks	
  at	
  
       maturity	
  of	
  different	
                                      compensa8on,	
  roles	
  
       organiza8ons,	
  we	
  help	
                                     and	
  experience	
  of	
  
       the	
  market	
  mature	
                                         community	
  
       more	
  quickly.	
                                                professionals.	
  



                                   www.community-roundtable.com

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Communities for Innovation

  • 1. Leveraging Networks for Product Management - The Business of Rachel Happe! Community Principal & Co-Founder The Community Roundtable
  • 2. The World Is Changing
  • 8. A Perfect Storm of Change Is Rolling In Technology Currents Social Currents •  Social media •  Economic insecurity •  Mobile •  Political polarization •  Big data •  Demographic shifts •  Pace of technology •  Anxiety/Retrenchment
  • 9. The Pace of Technology Keeps Getting Faster… Source: http://www.time.com/time/interactive/0,31813,2048601,00.html
  • 12. And Human Performance Is Not Improving Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html
  • 13. Humans Are Exposed http://www.flickr.com/photos/jonnyfixedgear/51954864
  • 14. We’ve Also Done A Lot of Organizational Optimizing
  • 15. But It Has Focused on Infrastructure http://www.flickr.com/photos/smaku/1400436298/
  • 16. People Are Now The Weakest Link http://www.flickr.com/photos/kyra__m/4681259456/
  • 17. People have been treated as liabilities to be managed vs. assets to be invested in
  • 18. We Need to Play A Different Game, One Focused on Enduring Relationships
  • 19. Relationships Differentiate Cost Savings Revenue •  Loyalty •  Preference •  Forgiveness •  Patience •  Time •  Advocacy •  Peer support •  Competitive lockout •  Issue reporting •  Authentic insights These qualities require a different level of relationship that traditional transactional relationships
  • 20. Relationships & Culture Are A Sustainable Competitive Advantage Commoditized: Reduced Advantages via: •  Technology •  Products •  Information •  Service •  Market access •  Process Opportunities: •  Relevance •  Meaning •  Shared Value •  Empathy
  • 21. Relationships Require Time, Resources and Ceding of Control Friendship   Development   Partnership   Encounter   Recogni1on   Awareness   Awareness   Understanding  of   Contextual  Trust   Forgiveness   Resonance     compa1bility/fit   Contextual  Loyalty   Advocacy  &   Piqued  interest   Contextual   Defense   Acknowledgement   Advocacy     Universal  Trust   of  rela1onship   Universal  Loyalty   Social  Media  (Content-­‐Based)   Engagement   Community  (Rela1onship-­‐Based)  Engagement   Direct  Engagement  
  • 22. Community A group of people with unique shared values, behaviors, and artifacts !
  • 23. Why Are Communities So Powerful? 1.  Maximize investments –  Disintermediate the organization from every conversation while maintaining context –  Speed information transfer & alignment –  Build buy-in and shared ownership –  Innovation 2.  Reduce costs –  Build and reinforce relationships –  Crowdsource expertise –  Reduce duplication –  Empower advocates –  Eliminate waste
  • 24. Direct Impact: Access to communities & networks improve efficiency and quality Process  Element Type  of  Community Metric Research  &  Discovery Market  Network,  Communi1es  of   Quality   prac1ce,  Customer  communi1es,   - BeQer  inputs   Partner  communi1es - BeQer  alignment  with  markets   Produc1vity   -­‐   Faster  1me  to  answer/insight   Work  Status   Team  networks,  Func1onal   Produc1vity   communi1es - Reduced  mee1ngs   - Micro-­‐mentoring   - Alignment   - Focus  on  issue  resolu1on Data  Analysis Team  networks,  Func1onal   Produc1vity   communi1es,  Communi1es  of   - Shared  ownership  of  analysis   prac1ce,  Customer  communi1es,   - Broad  buy-­‐in  of  issues  &  framing   Partner  communi1es - Faster  awareness  and  buy-­‐in  for  analysis Content  Development Team  networks Produc1vity   - Ongoing  alignment  as  content  is  development   - Less  wasted  work Stakeholder  Review Team  networks,  Communi1es  of   Produc1vity   peers/prac1ces - Transparent  decision-­‐making  process   - BeQer  sensing  of  poten1al  responses  (crisis   management)   - Shared  ownership  of  decision   Communica1on  of   Func1onal  communi1es,   Produc1vity   Informa1on  &  Decisions Communi1es  of  prac1ce,   - Alignment  &  shared  situa1onal  awareness   Customer  communi1es,  Partner   Quality   communi1es,  organiza1on-­‐wide   -­‐  BeQer  understanding  of  reac1ons  (crisis  
  • 25. Indirect Impact: Communities Help Accelerate Innovation Process  Element Type  of  Community Metric FlaQen  Access  to   Communi1es  of  Prac1ce,   Reduced  Time  to  Innovate   Knowledge   Func1onal  communi1es   -­‐  Quickly  gather  exis1ng  exper1se   -­‐  Understand  accurate  state  of  development   Improved  Quality   -­‐  Add  to  exis1ng  knowledge  rather  than  replica1ng   Reduced  Waste  &  Duplica1on   -­‐  Know  what  the  organiza1on  knows   Tacit  Opportuni1es Market  Network,  Communi1es  of   Innova1on  Quality  &  Demand   prac1ce,  Customer  communi1es,   -­‐  Ability  to  understand  issues  before  they  are   Partner  communi1es ar1culated   Innova1on  Cycle  Time   -­‐  Solve  problems  in  step  with  demand  forma1on,  not   sequen1ally     Customer  led  Crea1on  and   Customer  communi1es,  Partner   Innova1on  Extension   Co-­‐Crea1on communi1es -  Fills  roadmap  gaps   -  Reduces  investment  in  high  risk  projects   Demand  Genera1on   -­‐   Develops  customer  advocates   Listening  &  Watching Market  networks,  Func1onal   Alignment  &  Revenue  Growth   communi1es,  Communi1es  of   -  Align  products  and  communica1ons  with  exis1ng   prac1ce,  Customer  communi1es,   conversa1on  and  language  which  improves   Partner  communi1es relevancy  and  adop1on     Crisis  Management  
  • 26. Measurable But Not Immediate Return Investment
  • 27. Communities Mature & Change Phase 1 – Strong Phase 2 – Phase 3 – Phase 4 – Hierarchy Emergent Community Networked Community Impact Transform   Growth   Pull   Behavior   Change   Time
  • 28. Community Maturity Model TM Stage 1 Stage 2 Stage 3 Stage 4 Hierarchy Emergent Community Networked Community Familiarize & Strategy Listen Participate Build Integrate Command & Leadership Control Consensus Collaborative Distributed Culture Reactive Contributive Emergent Activist Community Defined roles & Integrated roles & None Informal Management processes processes Content & Formal & Some user Community Integrated formal Programming Structured generated content created content & user generated Policies & No Guidelines for Restrictive social Flexible social Inclusive Governance UGC media policies media policies Consumer tools Consumer & self- Mix of consumer & ‘Social’ functionality is Tools used by individuals service tools enterprise tools integrated Metrics & Activities & Behaviors & Measurement Anecdotal Basic Activities Content Outcomes
  • 29. 5 Ways Communities Support Product Management!
  • 30. 1. Active Lurking 1: Time to Innovation
  • 33. 4. Single Source of Truth
  • 35. Integrating Communities into Innovation Workflow Discussion   Discussion   Social   WriQen   Facilitated   of  key   of  key   Decision   Listening   together   Discussion  in   points  in   points  in   Posted  to   Data  from   Communi1es   with  work   Community   Func1onal   Community   Network   group   of  Prac1ce   Community   Information & Consolidation Analysis Report Stakeholder Go/No Go Data Inputs Review Decision
  • 36. Concept   Design   Build   Test   Launch  
  • 38. TakeAways 1.  You will not win just by going faster -  Product quality will suffer 2.  Relationships and culture are the new competitive advantages –  How will you integrate that with the products you are building? 3.  Community building is strategic and urgent -  Large first mover advantage -  People have limited key relationships -  Community building takes time
  • 39. Thank you! Questions? Rachel Happe The Community Roundtable rachel@community-roundtable.com @rhappe Download this report for free at: " http://community-roundtable.com/tse2013/ "
  • 40. About The Community Roundtable Mission:  Advance  the  Business  of  Community   Services   1.  Champion:  Advocate  for  the  needs  of  community   •  TheCR  Network   business  owners  and  teams   •  TheCR  Focus   2.  Educate:  Provide  training  solu1ons  to  community  &   •  TheCR  Advisory   social  business  leaders   •  TheCR  Research   3.  Curate:  Aggregate,  document,  and  share  community   •  Community  Management   management  best  prac1ces   Training   Member  Organiza1ons  &  Clients   Leadership  Team   Rachel  Happe   Principal  and  Co-­‐Founder   @rhappe   Jim  Storer   Principal  and  Co-­‐Founder   @jimstorer  
  • 41. TheCR’s Solutions We develop client competencies through training, professional development and research Start Build Grow TheCR Training TheCR Training TheCR Training • Community Lead • Community Team • Stakeholders TheCR Network TheCR Network TheCR Network •  Community Lead •  Community Team •  Community Team Stage Stage Stage Stage 1 Research 2 Research 3 Research 4 •  TheCR Focus for •  TheCR Focus for •  TheCR Focus for Executive Sponsors Executive Sponsors Executive Sponsors •  TheCR Focus for •  TheCR Focus for TheCR Advisory Stakeholders Stakeholders •  Executive Education TheCR Advisory TheCR Advisory •  Stakeholder •  Stakeholder Education Education •  Workshop •  Workshop www.community-roundtable.com
  • 42. TheCR’s Services Our services are designed to educate different audiences at different stages of the social business journey TheCR Network Training A membership-based network of On demand and in person training community, social media and social modules for a variety of community business leaders which provides: roles: •  Peer and expert interaction •  Specialist/Moderator •  Report library of peer practices •  Community Manager •  Tools and templates •  Social or Community •  Professional concierge services Strategist TheCR Focus TheCR Advisory A monthly report subscription Industry experts that deliver providing insights gleaned from customized solutions in the following practitioners and for: ways: •  Executive sponsors •  Keynotes •  Operational stakeholders •  Executive Education •  Advocates and part-time •  Workshops community managers •  Retained Advisory
  • 43. TheCR Thought Leadership Our research platforms educate the market, inform our services, and enable partner services State  of  Community   The  Social  Execu8ve   Management   TSE  looks  at  execu8ve   The  SOCM  provides   adop8on  and  the   insight  on  community   TheCR’s research portfolio linkage  between   programs  and  prac8ces,   business  strategy  and   learned  from  leading   is designed to provide a the  use  of  social   prac88oners.     comprehensive view of technologies.   how leading organizations are succeeding in social business. Career  Path  of  the   Community  Maturity   ModelTM   Community   Professional   By  capturing  the   This  research  looks  at   maturity  of  different   compensa8on,  roles   organiza8ons,  we  help   and  experience  of   the  market  mature   community   more  quickly.   professionals.   www.community-roundtable.com