Presented at the New Zealand Computer Society 50th Anniversary Conference. The conference theme was about ICT Innovation. This presentation was delivered during the conference by Phil Patton, IBM NZ will focus on answering in simple terms the key questions many are asking in their quest to understand why there is so much hype around Cloud – what are the key ingredients of Cloud Computing? And what’s different about it, what are the deployment types, and what workloads are suitable for Cloud deployment? Phil will also cover the Enterprise Roadmap for Cloud adoption, the integration and connectivity between Cloud and legacy applications and address the significant security concerns related to the uptake of Cloud.

1. Cloud Computing - Beyond the Hype IBM Point of View 16 September 2010 Phil Sheehan Cloud Specialist ISV Alliance Manager

2. Where’s Cloud Today? Source: Dr Michael Snowden, OneNet Here? 3-5 yrs?

4. What is the Research Showing Us?

5. IDC review of Asia Pacific movements in Cloud Are you currently using or considering using any public cloud services or cloud computing in your organization? Source: IDC Asia Pacific End-User Cloud Computing Survey 2009 (n=696) & 2010 (n=600)

7. Cloud Computing ‘As A Service’ layers Infrastructure-as-a-service Platform-as-a-service Software-as-a-service Servers Networking Storage Middleware Collaboration Financials CRM/ERP/HR Industry applications Data centre Shared virtualised, dynamic provisioning Database Web 2.0 application runtime Java runtime Development tools 3 2 1 Employee Benefits Mgmt. Industry-specific Processes Procurement Business Travel 4 Business Process-as-a-service

9. Clients will make workload-driven trade offs among functions such as security, degree of customisation, control and economics Typical roadmap for adoption of Cloud Computing

12. Workloads may be at different levels of readiness for cloud

13. There is a spectrum of deployment options for cloud computing Private Public Hybrid IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall Internal and external service delivery methods are integrated IT activities / functions are provided “as a service,” over the Internet Third-party operated Third-party hosted and operated Enterprise data center Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Public cloud services A Users B

14. A framework for cloud computing Business planning / lifecycle management services Shared middleware services Infrastructure services Industry-specific services Integrated service management and security Cloud-based business solutions for industry-specific processes Virtualized and optimized systems storage and networking IT services that are integrated with cloud services Application infrastructure for delivering cloud services Business services delivered via the cloud Integrated capabilities for visibility, control, automation and security of cloud services Capabilities to define an enterprise architecture for business planning/alignment and tools for managing the lifecycle of cloud services Process services Collaboration services Analytics services Existing services, third-party services, partner ecosystems …

15. Security is among a top concern with cloud computing... Data and information Understand, deploy and properly test controls for access to and usage of sensitive data People and identity Mitigate the risks associated with user access to corporate resources Application and process Help keep applications secure, protected from malicious or fraudulent use, and hardened against failure Network, server and end point Optimize service availability by mitigating risks to network components Physical infrastructure Provide actionable intelligence on the desired state of physical infrastructure security and make improvements Professional services Managed services Hardware and software

17. ©2010 Cast Iron Systems, Inc. • Confidential ©2010 Cast Iron Systems, Inc. • Confidential How Can We Bridge the Cloud & On Premise Worlds? Home-grown Applications Packaged Applications

18. Businesses that implement cloud computing are seeing significant results Reduced IT labor cost by 50 percent in configuration, operations, management and monitoring Improved capital utilization by 75 percent, significantly reducing license costs Reduced provisioning cycle times from weeks to minutes Improved quality, eliminating 30 percent of software defects Reduced end user IT support costs by up to 40 percent Simplified security management

22. How we will differentiate IBM Cloud Computing IBM provides clear economic value and helps you work through the right mix of delivery models and choices (by workload) to reap the maximum benefit. IBM supports industry standards, has over 8 million developers, and provides a platform for open innovation. IBM provides Cloud solutions that are completely robust and secure, based on the demanding needs of today’s businesses: rapid provisioning, clear visibility of assets, robust data governance, and seamless mix of delivery models. From sourcing to usage to maintenance, IBM Cloud solutions are designed to be simple, intuitive, and built based on how people actually work. IBM has partners, delivery centers, and a world-wide network of partners in 174 countries. And we have the experience of running a globally integrated enterprise, so we understand what it takes to make a global company run. Clear economic value Integrated and open Secure and ready for business Designing for simplicity Globally relevant

23. For more information, please visit: http://www.ibm.com/cloud http://www.ibm.com/cloud/developer Email Phil Sheehan – psheehan@nz1.ibm.com