This is our Psychographic profile for our target audience. Blue Sky Studios

1. Target Audience Psychographic Profile
Group: Blue Sky Studios
Name and Age? Where would they live?
James Bench
17
Suburbs of an urban area
Flat
What type of clothes would they wear? Any particular
brands?
Who is their favourite band/artist? Why?
Not high in brand but some brands
Jeans, polos and tshirts
Stormzy
What do they like to do in their spare time? What type of music do they dislike? Why?
Socialise with friends Pop and the charts
What is their best memory? What are they most likely to spend their money on?
When they went out during the summer with their
mates and stayed out really late and made lots of
memories
Clothes and alcohol
What do they aspire to do? What is most important to them? Why?
Get a high paying job and become a millionaire Money
What television shows do they watch? Who is their hero?
Breaking Bad, Game of Thrones
Stormzy