Web tools at work Official use of Social Media at the City of Salisbury.
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How the Local Government organisation, City of Salisbury in South Australia, is employing Social Media. The early stages of the official Social Media strategy and the policies involved.
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Web tools at work Official use of Social Media at the City of Salisbury.
- 1. Web Tools at Work Official Use of Social Media at CoS
- 2. Overview • Definitions • Media Policy • Processes • Current uses at CoS • Current uses outside • Possibilities
- 3. Social Media • Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. • Wikipedia
- 5. Social Media • 6 different types of Social Media Users of the world, unite! The challenges and opportunities of Social Media, Kaplan and Haenlein, 2010
- 6. • collaborative projects • blogs and microblogs • content communities • social networking sites • virtual game worlds • virtual communities Social Media
- 7. • Location of Media Policy – http://cweb.salisbury.sa.gov.au/manifest/servlet/pag e?pg=11621 • Custodian of the Media Policy – Manager Marketing and Communications • Working with the Media Policy Media Policy
- 8. Current Uses • Facebook • Community building • Events • Photos/videos • Links • Discussion
- 10. You can use it NOW! • Aquathlon • Matsuri on Mobara • Mawson Centre links • ?????
- 11. Processes • Think about your reasons for using SM • (handout) • Facebook: put together a basic text with links and send to Marketing • Marketing will vet and rework if necessary then post Tweet
- 12. Current Use at CoS • Twitter • Message broadcasting • Tweets • Retweets • Lists • #Hashtags • Links • 140 characters
- 14. You can use it NOW! • New jobs • Weather alerts • Lost dogs • ??????
- 15. Processes • Think about your reasons for using SM • (handout) • Twitter: put together a basic text with links and send to Marketing • Marketing will vet and rework if necessary then post Tweet
- 16. Current Uses CoS • Video publishing • Upcoming contest • No cost video hosting • OOTO videos • Promo videos
- 18. You can use it NOW! • Library 50th • Growing for Gold • ????
- 19. Current use in other councils Mosman Council • Image uploads • Comments • Sharing • Creative Commons • YouTube
- 21. Possibilities • • Image sharing • • Geo location • Deals and incentives
Editor's Notes
- Definitions Media Policy Processes Current uses at CoS Current uses outside Possibilities
- According to Kaplan and Haenlein there are six different types of social media: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, and virtual communities. Users of the world, unite! The challenges and opportunities of Social Media
- Social Media (Personal Usage): Staff using Social Media tools must ensure that personal comments are not misconstrued by readers as representing official City of Salisbury policy – a disclaimer should be used. Information provided or comments made, must not damage the organisation's reputation, commercial interests or bring the City of Salisbury into disrepute. Employees are only allowed to disclose publicly available information. Any City of Salisbury information must be informed and accurate. No comments should be made about legal matters or litigation. The City of Salisbury logo is not to be used on any personal Social Media outlets. Information posted must not be illegal, libellous, defamatory, abusive, and obscene or infringe Equal Employment Opportunity or Fair Treatment policies.