CROWDFUNDING: an alternative way to finance your business.
The crowdfunding is one of the largest online innovations of recent years and is revolutionizing the way organizations are funding themselves.
http://www.belchior.net/crowdfunding
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CROWDFUNDING: an alternative way to finance your business
1. CROWDFUNDING: AN ALTERNATIVE WAY TO FINANCE YOUR BUSINESS
The Crowdfunding is one of the largest online innovations of recent years and is revolutionizing the way how organizations are funding themselves and also how investments are ma- de. If you are looking capital for your startup, you can not let consider this hypothesis.
Crowdfunding has demonstrated be a particularly strong sector, with incredible growth rates.
In 2012 moved $ 2.7 billion and 5.1 billion in 2013 US dollars in accordance with the results presented in 2013CF – Crowdsourcing.org . It is anticipated that in 2014 the industry achieve the $ 10 Billion.
A LITTLE BIT OF HISTORY
Crowdfunding is the precursor of Crowdsourcing, which was officially born in 2006. This happened when the journalist Jeff Howe, realized that companies were using the internet and online environment, to outsource a task that was done by an indefinite public.
The idea was not new, but the specific term “crowdsourcing”, was recognized, when Jeff Howe for the first time published a definition in the June issue of Wired Magazine 2006, enti- tled “The Rise of Crowdsourcing“.
A good example of crowdsourcing platform is 99designs that offers a unique service. It promotes contests among several professional designers who will compete to present you the best projects. That is, the client acquire your project in a crowd of designers.
Imagine having 10 or 20 designers, drawing different ideas, where you only pay for your favorite!
There are a number of motivations for the companies and people use the crowdsourcing to accomplish their tasks, find solutions to problems, or to gather information. The crowd- sourcing mechanisms have been used in various contexts and assuming more specific designations, like the case of the crowdfunding.
2. www.belchior/crowdfunding
WHAT IS CROWDFUNDING?
In a very simple way is the term used when discussing collaborative funding initiatives. The idea is that multiple people contribute small amounts, collaboratively, in order to support a business, project, campaign or even a personal level, as an alternative to friends and family, banks, business angels and venture capital. As a rule, there are online platforms that allow a “match” between the companies, organizations or individuals wishing to raise money, and investors or donors to provide money. The company or individual seeking funding, ex- plains the project or idea as a way to attract loans, grants or investments to achieve the greatest number of people.
There are different types of crowdfunding platforms with different características. Then, before moving on to funding based on this path, you should choose the one that best suits your business and at the moment that the business is.
Options include a model of reward, social, lending and equity and finally, the most recent approach, which allows that the liquid capital(the purchase of company stock in exchange for money). I recall you that the market is recent and with significant evolution, it is possible that new types of platforms emerge, but today we can speak of these four that are well defined. They are very different in terms of risk profiles, guidance and regulatory limits, we will be as follow:
> REWARDS CROWDFUNDING
> EQUITY CROWDFUNDING
> LENDING CROWDFUNDING
> SOCIAL CROWDFUNDING