3. Potential Size of Brazilian Market & Overseas
‣ R$ 8,4 bi in sales ‣ 90% customers are influenced by
their friends
‣ 25 mi orders
‣ 67% spends more money after
‣ 24% increase receiving a recommendation
‣ 27,4 mi customers
‣ US$30 bi in sales in 2015 forecast
‣ 81% shop over the internet
Ref.: eBit/Wired/Booz & Company/BazaarVoice
The Market
4. Customers
Friends Purchase
Desire
Social
Products
Media
Buying
Media Trends
E-commerces
The Solution