Ricardo Maia English Resume

1. R I C A R D O M A I A
Av. Moema, 634 / 11 – Sao Paulo – SP – Brasil
55 – 11 – 2667 – 9428, 55 – 11 – 99206-4038
ric.maia@terra.com.br
www.ricardomaiaproducoes.com.br
https://br.linkedin.com/in/ricardo-maia-52877212
ENTERTAINMENT EXECUTIVE
SENIOR EXECUTIVE, with over 20 years experience in the strategic planning,
development and management of multi-million dollar international business
operations with specific expertise in the entertainment industry. Consistently
successfull in analyzing market trends and capitalizing on local market opportunities
to create high-profit, high visibility partnerships through sponsorships, product
development, brands positioning and innovative marketing media solutions. Expert in
indentifying, creating, packaging and producing high quality live entertainment
properties with a passion for turning the best ideas into shows and brand-
entertainment projects that entertain and inspire. Fluent in English. Available for
relocation to other countries.
♦ Creative vision ♦ Concept
development
♦ Sales & Marketing
♦ Budgeting and
Finance
♦ Project and Event
Coordination
♦ Strategic Alliance
Building
♦ Contract
Negotiations
♦ Branding, PR and
cross-promotion
♦ Web-Design and
social media
ACCOMPLISHMENTS:
♦ Raised more than $20 million in sponsorships for cultural and sport projects,
establishing a wide array of partnerships opportunities with companies such as
Amanco, Ambev, ArcelorMittal, Braskem, Cadbury Adams, CCR – Companhia
de Concessões Rodoviárias, Citibank, Coca-Cola, Computer Associates,
Credit Suisse Hedging Griffo, Dixie Toga, Dow, Eurofarma, Hershey’s,
Johnson & Johnson, McCain, Nestlé, Odebrecht, Pepsico, Pfizer, Texaco,
Unilever, Visa (partial list)
♦ Created, directed and produced 4 top-rated independent live shows on time
and under budget.
♦ Proven track record of successfull sales, marketing and business leadership.

2. PROFESSIONAL EXPERIENCE:
05/2005 Ricardo Maia Producoes – Sao Paulo, Brasil
Founder and President
Established the company to develop branded and high quality family
live entertainment properties. Responsible for all the functions needed
to create, produce, publicize and sell the projects:
♦ Live Shows: create, produce and deliver almost 20+
entertainment productions per year in theater, circus, concerts,
Broadway musicals, opera, arts exhibitions, music festivals
(with recognized brazilian artists such as Carlos Lyra, Marcos
Valle, Marina Lima, Danilo Caymmi, Joao Bosco, Ivan Lins,
among others), cinema and more.
♦ Venues: integral offer and management of entertainment
services for events venues like World Trade Center Arena and
Theater; local theaters and cultural spaces.
♦ Special Events: deliver cross-promotions, ad tie-ins, brands
activation and more, with ROI control, for many companies,
using entertainment and marketing tools to promote icon events
that get brands close enough to touch consumer’s emotions.
01/2003 CIE – Corporacion Interamericana del Entretenimiento
to 12/2004 Sao Paulo, Brasil
Promoted from Account Executive to General Manager of Special
Projects
World's third company in live entertainment, CIE offers an integrated
business model, with show venues (Citibank Hall, Teatro Renault), big
outdoor's shows as Madonna, U2, Pearl Jam, Eric Clapton, Roger
Waters, Cirque du Soleil's South American Tours, and original's
Broadway musicals in S. America.
♦ Responsible for partnership development programs with
sponsors
♦ Formed new division, wich enabled company to successfully
increase the revenue in 10%.
♦ Created live entertainment concepts with high PAX
engangement potential to new and changing consumers
♦ Conceived, negotiated and managed strategic sponsorship
packages and marketing alliances
♦ Built external relationships to leverage revenue-generating
opportunities with corporations and media venues
♦ Combined entertainment products with interactive service
offerings
♦ Expanded branded entertainment and product placement
opportunities with Nestlé (Nescafe Point), Visa (Visa Lounge),
Seagram (Foods & Beverages at the venues), among others.

3. ACADEMIC EXPERIENCE
FGV – Fundacao Getulio Vargas – Rio de Janeiro:
♦ Specialization in Marketing Management
UNICEUB – Brasilia – DF:
♦ Bachelor Degree in Advertising
OTHER INFORMATION:
♦ Author of the e-book “Sponsorships – Tips of How to Use and Capitalize
Sponsorships for Cultural, Social and Sports Projects” (“Patrocínios – Dicas
de Como Usar e Rentabilizar os Patrocínios a Projetos Culturais, Sociais e
Esportivos”), available at Amazon.com -
http://www.amazon.com.br/dp/B016POKJEQ
♦ Motivational Marketing keynote speaker for many companies in the past five
years, using his experience in the entertainment field to show the importance
of creative mind, team work and leadership.
♦ Professor of Sponsorship Strategies for executives

4. BRANDED CONTENT EXAMPLES:
NESCAFÉ POINT
Step
into
a
world
where
drinks
and
entertainment
collide
to
create
one
of
the
most
memorable
experiences
of
your
life,
with
Nescafé.
With
this
concept
in
mind,
Ricardo
Maia
developed
for
Nestlé
the
Nescafé
Point
project
–
a
branded
space
inside
the
main
foyer
of
many
events
venues
in
Brazil,
to
offer
an
unique
and
affordable
experience
for
the
audience,
selling
original
drinks
with
the
brand,
snacks
and
appeHzers,
and
showing
free
performances
for
all
ages,
before
and
aIer
the
main
events.
The
success
of
this
project,
generated
an
adiHonal
revenue
for
the
company,
strenghtened
the
brand
presence
in
the
audience
minds
and
served
as
the
start-­‐up
of
the
Nescafé
Point
franchise
plan
–
moHvaHng
Nestlé
to
launch
branded
stores
worldwide.
We
have
also
promoted
cross-­‐promoHons
with
rock
concerts,
where
consumers
could
win
free
Hckets
aIer
tasHng
Nescafé
products
at
McCafe
(McDonalds)
units
in
Rio
de
Janeiro
and
Sao
Paulo,
aQending
more
than
10,000
people.

5. VISA PROJECT
For Visa, we developed a package of experimental marketing solutions.
• Visa Lounge was a branded space inside the main events venues in Sao Paulo and
Rio de Janeiro where the costumers could experience an integrated content about the
preferred music style (rock, folk, heavy metal, rap, funk, pop, classic) through video
clips, themed expos, discussion panels and free meetings with artists and specialists.
• Visa Fast Row – was a special service offered to the public where costumers with
Visa card in hands could get a fast-access to buy tickets and to get inside the venue
or vip seats
• Visa Special Prices: Visa costumers could get special discounts to buy tickets for
the attractions
• Visa Sounds: a great music festival with international artists.

6. CIRCO RODA BRASIL – CCR GROUP
CCR Group is one of Latin America’s largest infrastructure concession groups. It
controls 3,265.2 kilometers of highways through brazilian concessionaires.
Taking advantage of the natural mobility of the road concessions business, CCR had
designed a series of itinerant actions to promote sports, leisure and the access to culture
and education in the cities with roads managed by the group.
In 2006, as a request from the group, Ricardo Maia developed the Circo Roda Brasil
project – a high-quality circus show, sponsored by the company, to invest in the
modernization of circus art in Brazil.
The Circo Roda Brasil tent had a pioneering aspect in the world. Assembled without a
main internal center pole, and with two external supporting arches, the structure
allowed greater visibility from anywhere in the audience, thus increasing the reach of
the aerial numbers. Its 32-meter diameter provided space for up to 700 people.
During six years, Circo Roda Brasil had traveled to more then 30 cities served by the
highways of the CCR Group and had been attended by over 200,000 people, with a
huge return in visibility and social impact for the group.
To view a clip of the project access - https://youtu.be/96Kuug0ORHc
Or you can type “Circo Roda Brasil” at YouTube to check all the videos