An overview of the main elements of social manufacturing, including open hardware, digital fabrication, and crowdfunding, and the potential they have to enable the proliferation of the emerging new generation of connected hardware devices. I gave this presentation at the International Conference of Industrial Innovation at Taiwan NCCU on 15 March 2013.

1. Social Manufacturing
Richard Brown
VP International Marketing
VIA Technologies, Inc

2. Taiwan at a Crossroads
• New design innovations
• New apps and services
• New product categories
• New markets
PC Economy Connected Cloud

3. Hardware, Software, & Cloud Unite!
“There's going to be an
explosion of integrated
hardware/software
solutions that manage
your car, life, music,
refrigerator,” Eric Schmidt

4. Social Manufacturing
Open Hardware Crowdfunding
Digital Fabrication

5. A Brave New World

6. Everyone Can Be a Maker!

7. Fast Prototyping!

8. Personalized Products

9. Mass Crowdfunding

10. Rapid Time to Market

11. Limitless Possibilities
• Smart Home • Smart Education • Smart Workplace
– Automation & control – Smart e-devices – Automation & control
– Entertainment – Robotics – Signage
– Appliances – Art – Surveillance
– Environmental
• management
Smart Cities • Smart Health
– Productivity
– Buildings – Monitoring
– Environmental – Exercise and Fitness
Management – Signage/Display
– Infotainment
– Transportation control

12. The Road to Social Manufacturing

13. Build a Great Team
• Team leader
• Hardware developer
• Software developer
• Designer
• Business development

14. Identify a Real-Life Problem
How long is my
smart phone battery
going to last?

15. Formulate Your Execution Plan
• Product development
• Rapid prototyping
• Community engagement
• Product tuning
• Create new apps and services
• Crowdfunding pitch

16. Product Development
Keep it Simple!

17. Rapid Prototyping
If a picture is worth
a thousand words,
what’s the value of a
physical sample?

18. Engage the Community
Instantaneous
feedback loop

19. Tune the Product
Serendipity:
charging hub +
napkin holder

20. Create New Apps & Services
Smart charging hub
display

21. Pitch the Product
Compelling story
with clear value
proposition

22. Roger Do
Programming
Monkey

30. http://www.allposters.com/-sp/China-Anhui-Province-Hands-Carving-Chop-Posters_i7157127_.htm

31. http://www.petermcbride.com/collection/Chisels.htm

33. http://richarddennison.files.wordpress.com/2008/05/org-chart2.jpg

34. Roger’s Predictions about Social
Manufacturing (Now Evidence-free)
1. Social is more important than manufacturing.
(Steve Job better than Bill Gates)
2. We need hard thinkers as well as hard
workers.(Japanese workers die from Karōshi. US workers die
from boredom.)
3. We need deep imagination more than we need
shallow cleverness.

35. Final Thoughts
• Build on your strengths
• Taiwan hardware capital of the world
• Share, listen, and learn
• The community will guide you
• Execute fast
• Embrace competition
• Be realistic
• Markets of 10,000
• Have fun!
• People respond to passion

36. THANK YOU