The document discusses how social networking and the internet are changing recruitment strategies. It notes that people are more mobile and able to find jobs across borders due to new technologies. Companies need to develop competitive advantages to attract talent from a wider pool online through creative sourcing strategies and developing a strong employer brand on the internet and social media. The recruitment landscape is shifting from traditional job boards to a more social model as networking sites continue growing in importance and connectivity.

4. Capitalism is Dead: Peoplism Rules Peoplism

5. Brawn versus brains down the ages INDUSTRIAL AGE Demand for Manpower Demand for Brain Power

6. LEARNING ORGANISATION KNOWLEDGE ORGANISATION INTELLIGENT ORGANISATION THE ATTRACTIVE ORGANISATION

7. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. peoplism. . 3. Peoplism n. An economic state where individuals own and control the most important factor of production, human ability. In such an economy successful enterprises are not necessarily those with vast amounts of capital but those with creative and intelligent people. the third force

8. is fancy free is fast is loose peopl is m

10. Jobseekers Employers with jobs

11. Looking for the right person

12. Great candidate, and would love a job like that

13. ? The Market This acts to reduce the frequency of perceived opportunity Whether new job opportunity for a person to consider Or new talent to think about hiring for your business Thus acting as a brake which slows the impact of the Peoplism model within our knowledge & creative economy

14. Labour mobility is increasing rapidly…

15. Look at international migration as an acid test, e.g. in London… Source: reed.co.uk audience survey, 1000 people, July 2007 Yes Source: reedjobs.com audience survey, 1000 people, 2008

16. It’s easier now… Source: reed.co.uk audience survey, 1000 people, July 2007 much easier easier Source: reedjobs.com audience survey, 1000 people, 2008

17. The trend is accelerating… Source: reed.co.uk audience survey, 1000 people, July 2007 much more more Source: reedjobs.com audience survey, 1000 people, 2008

18. The latent potential is even higher… 85% might even move country Source: reed.co.uk audience survey, 1000 people, July 2007 Yes Source: reedjobs.com audience survey, 1000 people, 2008

19. Why? Source: reed.co.uk audience survey, 1000 people, July 2007 add value to career communications technology Source: reedjobs.com audience survey, 1000 people, 2008

22. The youngest age segment has it most embedded into their daily lives… Source: EIAA Mediascope Europe 2007

23. Graph If in the coming year you were to look for a new job, what search tools would you use? N=600 , Total number of respondents . Multi-answer question. Two in every three respondents (67%) looking for a new job would use an internet as a search tool i.e. jobsites, online recruitment forums, professional networking sites or companies’ websites. Almost every third respondent was willing to use a recruitment agency in a job search (37%). Mostly employees of large companies ( employing between 250 and 499 people ) as well as specialists and persons with a degree (71%) would be likely to look for a job via internet (83%). Poland’s use of the internet for job-seeking is relatively high…

24. 30% of the population in Poland 67% of the population in United Kingdom Relative internet penetration? Imagine the impact as this gap closes…

26. But even in the more mature market it’s only just begun… Source: Key Note; Omnibus Survey; National Statistics website Number of UK jobseekers online, 2001-2011 (million) 2004 2005 2006 2007F 2008F 2009F 2010F 2011F +12% +20% Number of UK jobs online, 2001-2011 (million) 2004 2005 2006 2007F 2008F 2009F 2010F 2011F +4% +5% CAGR % 2.1

31. Time to get creative…

32. Quality audience…

33. Strong segment…

34. Early examples… First Direct Monster

35. Early examples… Job Beam U.S. site Can make your own videos and publish

43. http://www.reed.com

44. http://www.reed.com

45. Exponential value driven by connectivity… David P Reed; Context Magazine; Spring 1999

46. Dominant value regions… David P Reed; Context Magazine; Spring 1999

47. Continued value growth… David P Reed; Context Magazine; Spring 1999

48. Anyway, back in the real world… Source: (1) Comscore, 5/7/7; (2) Techcrunch.com 6/7/7

49. Global market leader has been growing fast… Source: (1) Comscore, 5/7/7; (2) Techcrunch.com 6/7/7

50. We are past the early-adopters now… Source: (1) Comscore, 5/7/7; (2) Techcrunch.com 6/7/7 Source: (1) Comscore, 5/7/7; (2) Techcrunch.com 6/7/7

51. Popularity in Europe… Source: EIAA Mediascope Europe 2007

52. An even greater proportion of online job-seekers use internet networking… Source: reed.co.uk audience survey, 1000 people, July 2007 Yes Source: reedjobs.com audience survey, 1000 people, 2008

53. Most sites are social…

54. But it is used heavily for business, work & career development… Source: reed.co.uk audience survey, 1000 people, July 2007 21% Source: reedjobs.com audience survey, 1000 people, 2008

55. For example Linkedin… 68,000

56. Poland’s market leader… 336,000

57. But remember even that is just 3% of all Poland’s current 11m internet users… Imagine the impact on your recruitment strategy as that % grows Then imagine the impact as the 11m grows

58. Plus increasingly social sites are work-linked too…

59. Already many have heard about new jobs though these... Source: reed.co.uk audience survey, 1000 people, July 2007 Yes Source: reedjobs.com audience survey, 1000 people, 2008

60. But much more latent demand… Source: reed.co.uk audience survey, 1000 people, July 2007 68% Source: reedjobs.com audience survey, 1000 people, 2008

61. What does this mean for you…?

64. Monitor your perception…

67. So if I offered you a job at this Tesco store would you be interested?

68. Engage with your candidate community…

70. Position yourself and your organisation as experts in your field…

72. But be true to your brand…

75. Most importantly, be proactive…

76. Go and find people

77. Looking again at the traditional recruitment paradigm…

78. Jobseekers Employers with jobs

79. Looking for the right person

80. Great candidate, and would love a job like that

81. ? The Market

82. Intermediary

83. Intermediary

84. Intermediary Recruitment consultants helped address the information asymmetry

85. But it’s a brave new world now…

86. Search and find model

87. Referral model

89. Does this all mean the death of the recruitment consultant…?

91. Far from it…

92. Difficulty of direct negotiation

93. Increased complexity of process

94. And the paradox of choice…

95. … reduces ability to choose

96. Multiplied by diminishing returns with volume of contact

97. What % of email did you read 10 years ago? And now?

99. Finally: One possible future of social networks…?

100. One Interconnected Community

106. Social Networks Professional Networks Special Interest Networks Job Referral Networks Job Boards Community of exponentially growing reach and value

109. So what are you waiting for?