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An Introduction to "Verge"
1. An Introduction to “Verge”
A general practice framework for
futures work
Wolfson College, Oxford, UK
10/4/2013
Sponsored by the Association of Professional Futurists
5. Stepping Outside the STEEP Box
Social
Technological
Economic
Environmental
Political
6. Verge1 Domains
Since its creation the Verge
framework has been used with a
variety of organizations, such as:
• Nissan Motor Company
• PepsiCo
• Ford Motor Company
• MTV
• Eurostar
• Singapore Civil Service College
Define: The concepts, ideas, and
paradigms we use to define ourselves
and the world around us
Relate: The social structures and
relationships which define people and
organizations
Connect: The technologies that connect
people, places, and things
Create: The processes and technology
through which we produce goods and
services
Consume: The ways in which we acquire
and use the goods and services that we
create.
Destroy: The ways in which value is
destroyed and the reasons for doing so
1 Futurists in the US know this framework as “Verge”, while practitioners in the UK know it as the “ethnographic futures
framework.”
18. Combining Frameworks
First Horizon Second Horizon Third Horizon
Define
Relate
Connect
Create
Consume
Destroy
Combining Verge with the Three Horizons2.
2 Andrew Curry and Anthony Hodgson. “Seeing in Multiple Horizons: Connecting Futures to Strategy.” Journal of Futures Studies. August 2008.
20. First Horizon Second Horizon Third Horizon
Define Newtonian physics, popular
sovereignty
Systems, complexity science,
networks
?
Relate Representative government Online social networks machinarchy
Connect Mass media Internet, social media, mobile
devices
Internet of things
Create F2F deliberation, bureaucratic
administration; voting
Crowdsourcing, civic hacking,
co‐production
Machines, algorithms,
automation
Consume Go to government, use what
is provided
Websites, mobile apps Ambient persistent
governance
Destroy Political marginalization (lack
of suffrage)
Party polarization, special
interest groups, voter apathy
Democracy, human agency,
rampant sabotage
Sample
Combining Verge with the Three Horizons to explore the futures of governance.
managers3 entrepreneurs visionaries
3 Categories from Bill Sharpe, via Wendy Schultz, PhD