12. Off the top of my head
• Create a blog
• Guest blog posts
• Check your competitor’s backlinks!
• Meetups
• Blog comments
• Infographics
• Memes
• Videos
• White papers
• Be an expert!
• Answer questions on forums
• Donate to charity
• Ebook
• Press Releases
• This is just the tip of the iceberg
@RichardOrtiz2nd
13. Use these tools to check your competitor’s backlinks
• http://www.opensiteexplorer.org/
• http://www.majesticseo.com/
• http://ahrefs.com/
• http://www.linkdetective.com/
Or if you are hard on cash go with the new Bing Link
Checker in Bing Webmaster Tools
@RichardOrtiz2nd
14. Meetups:
A great way to meet people in your industry, to learn, and oh
yeah…grab a link!!
@RichardOrtiz2nd
15. Got a creative spark in you?
Want to be the next Ron Howard?
Create a video than!!!
Almost 6 million
views in only a few
short months and
their razors are
f***ing great
@RichardOrtiz2nd
16. Be a content provider not a content
generator!!
Aesthetically pleasing
Actually serves a
purpose
@RichardOrtiz2nd
17. Some great sites to help you with your guest blog
outreach
http://myblogguest.com/
http://www.bloggerlinkup.com/
http://guestr.com/
But your best friend will always be:
@RichardOrtiz2nd
18. Got the time and resources? Create an ebook?
@RichardOrtiz2nd
19. Everyone knows about Press Releases
Some quick data for you
Bisnar and Chase law firm Console and Hollawell law firm
• Created content just for the purpose • Created content with the reader in
of creating mind
• Getting 15-20 pickups per press • Getting 150-200 pickups
release • Getting picked up by Yahoo News,
• Only getting local papers, nothing Bloomberg, Houston Chronicle and
national other quality new sites
Which is the flower and
which is the vase?
@RichardOrtiz2nd
20. Some last thought..
They say that link building is hard but that’s not true.
Its just not easy is all
Don’t just build links, take the time to build
relationships that will last the course of a campaign.
Think outside of the box. In fact you shouldn’t be
anywhere near the box.
@RichardOrtiz2nd
21. Thank you everyone for your time!!
Richard Ortiz
Department Head of Online Marketing
www.webimax.com
@RichardOrtiz2nd