Lakers post-game event series held at LA Live following games toward the end of the 2008-2009 season. Sponsorship overview deck.

1. +
PRESENT
The 5th Quarter
Hosted By Dean May
with
Bleu Models
Danniel Hoff Agency
EVENT OVERVIEW

2. THE HOTTEST NIGHTLIFE VENUES IN HOLLYWOOD ARE ALSO HOMES OF “THE 5TH QUARTER” - L.A.!S MOST EXCLUSIVE SERIES
OF BRANDED POST-GAME EVENTS. AFTER A SUCCESSFUL LAUNCH ON MARCH 19TH, THE 5TH QUARTER WILL CONTINUE ITS
RUN AFTER EACH LAKERS! PLAYOFF AND CHAMPIONSHIP SERIES GAME AT EXCLUSIVE LOUNGES AND CLUBS THROUGHOUT THE
CITY.
HOSTED BY SMG, ALL POINTS WORLDWIDE, AND OUR ELITE PROMOTIONAL PARTNERS, THE SERIES WILL SEE CELEBRITY
GUEST HOSTS, MUSICAL ACTS, AND HOLLYWOOD!S TASTEMAKERS AND TRENDSETTERS GATHER TO CELEBRATE THE LAKERS!
RUN TOWARDS A 15TH NBA TITLE.

3. Event Overview
THE 5TH QUARTER IS SMG!S EXCLUSIVE POST-GAME SERIES OF EVENTS
TARGETING KEY SOCIAL INFLUENCERS IN MAJOR US MARKETS. MARKETING
POWER FOR BRANDS AND SPONSORS NORMALLY STOPS AT THE FINAL
BUZZER, BUT WITH THE 5TH QUARTER, THE ELITE MEMBERS OF THE LAKERS
FAN BASE COME TOGETHER IN ONE VENUE TO CONTINUE THEIR NIGHT IN AN
EXCLUSIVE SOCIAL ENVIRONMENT. BRANDS CAN REACH THIS COVETED
MARKET LIKE NEVER BEFORE - ONLY DURING THE 5TH QUARTER.
• WHEN: FOLLOWING LAKERS HOME GAMES DURING THE 2009 NBA PLAYOFFS AND FINALS
• WHERE: EXCLUSIVE VENUES IN LOS ANGELES
• WHO: 200+ OF THE ELITE OF LA!S ENTERTAINMENT & SOCIAL SCENE COMPRISING THE LAKERS FAN BASE
• GOALS: DELIVER A BRANDED POST-GAME EVENT SERIES TO LA!S TRENDSETTERS
• HOSTS: SPORTS STARS & CELEBRITIES TBD
• MUSIC: CELEBRITY DJ!S AND A-LIST MUSICAL ACTS

4. Event Host - Sasson Management Group
SMG IS A TRADITIONAL SPORTS AND ENTERTAINMENT AGENCY FOUNDED IN 2005 BY MICHAEL
SASSON."VIA RECENT CORPORATE EXPANSION AND REORGANIZATION, WE!VE ESTABLISHED A DIGITAL
MARKETING DIVISION WHICH HAS POSITIONED SMG AS ONE OF THE MOST ADVANCED AGENCIES IN THE
INDUSTRY.
HAVING RECENTLY SIGNED KB24.COM, KOBE BRYANT!S OFFICIAL WEBSITE, AND WORLD PEACE ONE, THE
LARGEST GLOBAL SUPER-CONCERT SERIES IN HISTORY (BEING PRODUCED BY THE CREATORS OF LIVEAID)
WE!RE EXCITED ABOUT THE DIRECTION AND THE MOMENTUM WE!VE ACHIEVED."THE UNPRECEDENTED
SUCCESS OF OUR ACTIVITIES FOR OUR CLIENTS AND THE RESPONSE IN THE MARKET IS A TESTAMENT TO
THE POWER OF OUR PROPRIETARY MARKETING STRATEGIES TO TIER ONE ADVERTISERS AND DISTRIBUTION
PORTALS FOR EXCLUSIVELY OWNED DIGITAL CONTENT.
SMG IS FULLY EQUIPPED TO MANAGE EVERY NEED OF OUR ATHLETE, ARTIST, MUSICIAN, AND CORPORATE
CLIENTS. WE GO BEYOND OUR CLIENTS! EXPECTATIONS, DELIVERING UNIQUE AND PROPRIETARY DIGITAL
PROFILE ENHANCEMENT STRATEGIES, AND REALIZING CLIENT GOALS IN A SUSTAINABLE, ETHICALLY AND
SOCIALLY RESPONSIBLE MANNER.
WWW.SASSONMANGAEMENTGROUP.COM

5. All Points Worldwide - Event Promotions Partner
ALL POINTS WORLDWIDE IS A LOS ANGELES BASED LIFESTYLE
SALES/MARKETING AGENCY, SPECIALIZING IN BEVERAGE
DEVELOPMENT, HOSPITALITY, AND EXCLUSIVE EVENT PRODUCTION.
APW!S TEAM HAS BEEN MANAGING KEY INFLUENCER, EXPERIENTIAL
AND BRAND DEVELOPMENT CAMPAIGNS FOR OVER 15 YEARS. IT!S
PARTNERS HAVE WORKED WITH SOME OF THE STRONGEST LIFESTYLE
HOSPITALITY BRANDS IN THE US, INCLUDING MGM/MIRAGE, SBE
ENTERTAINMENT, GERBER GROUP,VW HOTELS, LIGHT GROUP, TAO
GROUP, PURE MANAGEMENT, AND OPIUM GROUP.
APW!S EXPERIENCE WITH BEVERAGE MARKETING AND PRODUCT LAUNCH
IS TREMENDOUS. THEY HAVE WORKED WITH THE LEADING BRANDS
ACROSS ALL MAJOR HOLDING COMPANIES SUCH AS DIAGEO, BACARDI,
AB/INBEV, MOET HENNESSEY, PERNOD RICARD, AND BROWN FORMAN.
THEIR EVENTS CAPABILITIES RANGE FROM 30-PERSON CELEBRITY INFLUENCER
DINNER PARTIES TO 25,000-PERSON, 4-DAY SUPER BOWL FESTIVALS WITH
BILLION+ MEDIA IMPRESSIONS IN RESULT.
WWW.ALLPOINTSWORLDWIDE.COM

6. Swagg Media - Online Broadcast Partner
SWAGG MEDIA IS A DIGITAL WEB ENTERTAINMENT PORTAL. SWAGG IS TARGETING ON A WORLDWIDE MARKETING BASIS
IN THE AREAS OF ADVANCED COMMUNICATION TECHNOLOGIES AND DIGITAL APPLICATIONS FOR THE ENTERTAINMENT
INDUSTRY. SWAGG MEDIA FOCUSES ON THE ABILITY OF SUCH TECHNOLOGIES AND APPLICATIONS TO POSITIVELY
IMPACT THE PRODUCTION AND DISTRIBUTION MODELS OF THE ENTERTAINMENT AND FILM INDUSTRY.
IN ADDITION, SWAGG MEDIA BOASTS A DATABASE OF OVER 5+ MILLION EMAIL CONTACTS. THESE NUMBERS AID OUR
EFFORTS TO INCREASE ONLINE VIEWERSHIP OF “THE 5TH QUARTER” AND MAXIMIZE SPONSOR ACTIVATION AND ROI
FOR YOUR BRAND.
SWAGG MEDIA!S DATABASE CAN EFFECTIVELY TARGET THEIR 5+ MILLION CONTACTS WHO HAVE AN OVERALL
DEMOGRAPHIC PROFILE OF:
• MALES 48%
• MALES 18 - 49 65%
• FEMALES 52%
• FEMALES 18-49 67%
• HHI US: $75K+ 49%

7. “The Live Lounge” - SMG!s Online Branding Advantage
• ELITE:
EXCLUSIVE SPACE FOR CELEBRITIES AND GUESTS
TO INTERACT LIVE WITH FANS FROM ALL OVER THE
WORLD VIA OUR ONLINE STREAMING PLATFORM.
• PROMINENT PLACEMENT:
ENSURE THAT YOUR BRAND IS ASSOCIATED WITH
THE MOST ELITE TASTEMAKERS AND
TRENDSETTERS IN ATTENDANCE.
• SPONSOR ACTIVATION:
GUESTS CAN BE SEEN ENJOYING YOUR PRODUCT
WHILE THEY INTERACT LIVE.
• REACH: *ARTIST RENDERING
OUR EVENT PARTNERS ALLOW US TO TARGET FROM THEIR DATABASE OF NEARLY 5+ MILLION OPT-IN ONLINE
VIEWERS FOR THE LIVE LOUNGE, ENSURING THAT YOUR BRAND IS SEEN NOT ONLY AT “THE 5TH QUARTER”, BUT
AROUND THE WORLD.
• IMPRESSIONS:
ON-DEMAND STREAMING MEANS THAT YOUR REACH EXTENDS 30 DAYS BEYOND THE EVENT.

8. Event Partners • SASSON MANAGEMENT GROUP - DIGITAL MARKETING AND BRANDING AGENCY / EVENT PRODUCER
A VISIONARY FULL-SERVICE SPORTS, ENTERTAINMENT, AND MARKETING AGENCY
SMG IS PARTNERING WITH THE BEST WWW.SASSONMANAGEMENTGROUP.COM
EVENT MARKETING SPECIALISTS IN THE • ALL POINTS WORLDWIDE - EVENTS AND LIFESTYLE SPECIALISTS
LIFESTYLE SALES/MARKETING AGENCY, SPECIALIZING IN BEVERAGE DEVELOPMENT, HOSPITALITY, AND EXCLUSIVE EVENT PRODUCTION
ENTERTAINMENT CAPITAL OF THE WORLD WWW.ALLPOINTSWORLDWIDE.COM
TO GUARANTEE THE BIGGEST LAKERS
• SWAGG MEDIA – MARKETING / TECHNOLOGY PARTNER & ONLINE PROMOTION TO 19 MILLION OF USERS
POST-GAME EXPERIENCE YET. 5+ MILLION OPT-IN CONTACTS IN THEIR EMAIL DATABASE
MALES 48% MALES 18 - 49 65% FEMALES 52% FEMALES 18-49 67% HHI US: $75K+ 49%
WWW.SWAGGMEDIA.COM
POOLING OUR RESOURCES WITH AN
• WORLD PEACE ONE - 501(C)(3)
OPTED-IN EMAIL DATABASE OF 5+ A GLOBAL CONCERT INITIATIVE FOR PEACE AND SMG PARTNER
WWW.WORLDPEACE1.COM
MILLION CONSUMERS ENSURES WE CAN
MAXIMIZE EXPOSURE AND PRESS. OUR • ANALOG REPUBLIK – SOUND AND STUDIO PRODUCTION
CLIENTS INCLUDE P. DIDDY, SLASH AND DR. DRE.
ELITE TEAMS ARE HANDLING ALL WWW.ANOLOGREPUBLIK.COM
ASPECTS OF “THE 5TH QUARTER” FROM • TGP ASSOCIATES - MOBILE CONTENT STREAMING EXPERTS
BRINGING THE 5TH QUARTER TO MOBILE PHONES LIVE DURING EACH EVENT.
ITS INCEPTION TO ITS PROMOTION, WWW.TGPASSOCIATES.COM
GUEST LIST MANAGEMENT, PR, ONLINE
• SARA MORA PRODUCTIONS - VIDEO PRODUCTION AND CONTENT STREAMING
COMPONENTS, AND VIDEO PRODUCTION. VIDEO PRODUCTION AND CINEMATOGRAPHY
HTTP://SARAMORAPRODUCTIONS.COM
PLEASE SEE TO THE RIGHT FOR A LIST
• TANGLED THREADS PRODUCTION – FILM / VIDEO / LIVE BROADCAST PRODUCTION
OF COLLABORATORS BEHIND “THE 5TH PRODUCTION TEAM CAPTURING THE EVENT FOR LIVE STREAMING
QUARTER”. • SINLESSLIFE
EVENT SPONSOR

9. Where The Sponsors Are
THERE ARE NUMEROUS WAYS THAT BRANDS ARE UTILIZING “THE 5TH QUARTER” TO REACH
THEIR TARGET DEMOGRAPHICS.
ONSITE
• RED CARPET PROMOTIONAL
• DJ BOOTH / STAGE
• STAFF CLOTHING • CELEBRITY GIFT BAGS
• EXTERIOR GOBO PROJECTORS • CONTESTS
• BOTTLE SERVICE HARDWARE • PROMOTIONAL GIVEAWAYS
• GLASSWARE BACK BAR (NAPKINS, SHOT GLASSES, SPILL MATS)
• PRESS COVERAGE
• PRESS RELEASES
ONLINE
• SAMPLE NEWSLETTERS FOR YOUR BRAND
• LIVE FEED TO • LIVE STREAMING PLAYER
FIFTHQUARTEREVENTS.COM WINDOW (ONLINE • CELEBRITY PHOTOS
• PLACEMENT ON PARTNER COMPONENT) • PRODUCT DISPLAY TABLE FOR ALL YOUR
WEBSITES • BRAND INTEGRATION WITH
• LIVE LOUNGE PLACEMENT LOGO ADVERTISING ON ADVERTISING NEEDS.
• EMAIL AND TEXT BLASTS LOCALIZED WEBSITE • FLYERS DISTRIBUTED AROUND STAPLES CENTER
• PRESS PHOTOS ON 944.COM

10. THE OFFICIAL LAUNCH OF SMG!S THE 5TH QUARTER
On April 3rd, 2009, Sasson Management Group launched Event Sponsors
The 5th Quarter at The Conga Room to a packed venue of
over 900 guests including celebrities, musicians, and
athletes.
Hosted by Lamar Odom after the Lakers 93-81 win over
Houston, the event entertained guests with live musical
performances by Nick Jackson, Hollywood Kill, Jane Doe, www.sinlesslife.net
3against1, and a special performance by Platinum music
producer Elan Morrison of Analog Republik.
Mr. Morrison facilitated the night’s entertainment and utilized
The 5th Quarter event as a platform to launch his new full-
service production studio, Analog Republik.
Sasson Management Group (SMG) is a full service sports,
entertainment and marketing agency headquartered in www.asomtequila.com
Host Lamar Odom
Beverly Hills, specializing in delivering unique and proprietary
digital profile enhancement strategies for its clients.The 5th Quarter was sponsored by SinlessLife Jewelry and Asombroso Tequila.
Celebrities In Attendance Media Coverage
•
Lamar Odom •
Lara Manoukian •
Saige •
WireImage •
TMZ •
Jeff Knight
•
Billy Zane •
Rachele Royale •
Ol Skool Ice- Gre •
Hollywoodtv.com •
Admedia Photography
•
Brandy Norwood •
Joseph Julian Soria •
Purple Melon •
Fox Sports Net •
Maximo TV •
Be Seen in
•
Michael Copon •
Elan Morrison •
3against1 •
US Weekly •
The Experience Hollywood
•
James Blunt •
Joanna Mahaffy •
Jayne Deux Magazine •
Ash Photo Agency •
Inside the Edge
•
Sleepy Brown of •
KK Holiday •
Eric Zuley •
944 Magazine •
Maverik •
Fox
Outkast •
TJ Gibson •
Ariel Teal Toombs •
WTV •
Rockerazzi •
Celebrity Photo
•
Ben Decker •
Liana Mendoza aka •
Jordan Johnson •
Jstar •
Beimages
•
Cory Brown Roxy
Contact: Sasson Management Group | 310.270.4600 | www.sassonmanagementgroup.com