In this piece Rich Kirk presents a UK-based correlation study highlighting the correlation between social media equity and seo visibility for many b2c sites.
1. Search, Social and Street
Fighter
A Correlation Study
Do signals from social media
networks affect search engine
rank?
Rich Kirk
Head of SEO, Performics
2. Search, Social and Street
Fighter
A Correlation Study
Do signals from social media
networks affect search engine
rank?
Rich Kirk
Head of SEO, Performics
3. Search, Social and Street
Fighter
A Correlation Study
Is there a correlation between
visibility in natural search and
a website’s social media
equity?
Rich Kirk
Head of SEO, Performics
20. Does this boost domain SEO
Visibility...? Over 80% of all next.co.uk
social links point at
Roland
Well over 70’000 social
links
No game-changing uplift in links
21. Does this boost domain SEO
Visibility...?
...Not really
Big social link surge ≠ a big rankings jump
22. Lets pose some questions...
Why all the fuss about social
& SEO?
23. Think of relevance as a
currency...
Webmasters
140 million domains
800 million
Facebookers
7 billion people
24. Think of relevance as a
currency...
Webmasters
140 million domains
800 million
Facebookers
7bn people worldwide
??tn site interactions
25. So what...?
Don’t succumb to the hype
around social links = SEO