23. Mobile Commerce is here
2011 2012
http://www.ecommercetimes.com/rsstory/77553.html
24. Mobile email about to overtake PCs
February 2013
http://marketingland.com/mobile-email-opens-41-percent-33980
25. Poor mobile emails = unsubscribes
Delete Unsubscribe
http://www.marketingpilgrim.com/2013/03/a-poor-mobile-email-experience-leads-30-percent-of-consumers-to-unsubscribe.html
26. 58% of marketers ignore mobile email
December 2012
http://marketingland.com/despite-mobile-emails-growth-58-of-email-marketers-not-designing-for-it-34318
27. 58% of your competitors ignore mobile email
December 2012
http://marketingland.com/despite-mobile-emails-growth-58-of-email-marketers-not-designing-for-it-34318
28. 58% of your competitors ignore mobile email?
MASSIVE opportunity