QR Codes have taken mobile marketing by storm. However, there is more to using QR codes than just slapping them on all of your marketing pieces. Find out more by watching this powerpoint presentation.

2.  Quick Response Code
 2D code used to drive people to
your company’s Website
 They link offline to online, and print
to mobile
 QR Codes are capable of handling all
types of data, such as numeric and
alphabetic characters, Kanji, Kana,
Hiragana, symbols, binary, and
control codes.
 Up to7,089 characters can be
encoded in one symbol.

3.  How are they used in Marketing?
 Direct mail campaign
 On a product or corporate brochure
 Press ads
 Promotional items
 View Videos
 Call Cell Phones
 Write to Email addresses
 Upload Contact Information
 Range in size – ½” to side of building

4.  Why Mobile Marketing?

5.  Smartphones and other browser-equipped
phones expected to grow to1.82 billion by
2013, compared to 1.78 billion PCs.
 Mobile devices share of overall web browsing
is 4.36%,
 430% increase over
the last two years

7.  Mobile payments for digital and physical
goods, money transfers and NFC contact-less
transactions will reach $670 billion by 2015
 Nearly triple the current value of $240 billion.

8.  Fewer than 6% of businesses are doing any
type of mobile marketing
 The percentage drops to less than .05% for
companies doing less than $10 million per
year

9.  Now is the best time to start leveraging
mobile marketing.
 It’s still new in the eyes of both marketers
and consumers

10.  Understanding the Smartphone user
 Users search the internet with a degree of
urgency
 They want results now and if
you can’t give it to them,
they will go somewhere else.

11.  Must offer highly targeted content and a
strong call-to-action
 There are design and development factors
that are specific to handheld devices to
consider

12.  Who is Driving the Mobile Market?
 91% of Americans use cell phones
◦ 20% are smartphones - 55million
 59% of adults living in a household earning
income of $75,000 or more are smartphone
owners
 48% of those with a college degree own
smartphones.

13.  58% of Americans between the ages of 25 and
34 now own a smartphone
 49% of those ages 18-24
 44% of those ages 35-44.
 Even among those with a household income of
$30,000 or less, smartphone ownership rates
for those ages 18-29 are equal to the national
average.

15.  The Millennial Generation — also known as
Gen Y or the WE Generation — is the new
demographic that businesses compete to
attract.
 Millennials fall into the age 18-29 brackets,
reaching their teens at dawn of the 21st
century. This is the generation for whom the
PC and Mac were always a reality. MP3
players, particularly iPods and iPhones, have
been necessities instead of options.

16.  21% are married (half the percentage of their
parents’ generation at the same ages) and
 34% are parents
 Millennials are more likely to use m-commerce
(mobile commerce) than members of previous
generations but average orders are usually $5
or less.
 42% use a PC to watch TVand may watch more
than 20 hours per week.

17.  Mobile Page Design
 Smartphone display resolution range from
480 x 800 to iPhone 960 x 640. The Droid
Pro comes in at 320 x 480.
 A typical website is 1024 x 768.
 View Samples

18. Website viewed on Desktop

19. Desktop View Mobile View
80% of viewers were mobile viewers

20.  Provide an easy way to connect
with your company
 Get them to interact
 Sign up for a newsletter
 Connect with your social media
 Purchase your product
 Create Brand Loyalty by adding
an additional incentive for
taking the steps for interacting.

21.  Touch-Screen Interface
 Use interactive page elements,
sized appropriately for a
touch-interface.
 submit buttons
 form elements
 links and navigation

22.  Mobile-Specific Content
 Content should be simplified, easy to digest
◦ Viewers on mobile devices are scanning for
information,
◦ They do not spend a lot of time reading information
◦ Your content will probably need to be rewritten for
mobile-friendly reading.

23.  Track your results
 Use Google Analytics to
track the results from your
different QR campaigns
 Determine which campaign
is more effective

24.  In Summary
 Users search the internet with a degree of urgency
 Must offer highly targeted content and a strong call-
to-action
 Provide an easy way to connect with your company
 Smartphone display resolution
 Content should be simplified
 Use interactive page elements
 Track your results

25.  If you would like more
information, contact us today!
 Call 321-805-0588 or email us:
 rick@clarkwebdesign.com