Presentation about the dark side of social media for a group of interim managers at NVIM-organised Interim Manager2.0.
Sometimes bad things will happen, however is social media to blame or is the human component to blame for the bad things that will happen? And more important, how can you prevent bad things from happening
8. Ketchum and FedEx This particular Twitter posting came back to bite the agency person from Ketchum (New York office) who made some unflattering remarks about Memphis this morning before he presented on digital media to the worldwide communications group at FedEx (150+) people. Not only did an employee find it, they were totally offended by it and responded to the agency person. The kicker is that they copied the FedEx Coporate Vice President, Vice President, Directors and all management of FedEx’s communication department AND the chain of command at Ketchum. Mr. Andrews, the Ketchum presenter, did not take into account that many FedExers are native Memphians and are fiercely defensive of their city and their company.
12. Twitter 'costs British economy £1.38bn' Talking about last night's Eastenders costs British economy £1.38bn Eating biscuits costs British economy £1.38bn Unjamming the photocopier costs British economy £1.38bn
16. A ruleyoucoulduse Don’t put anything online you wouldn’t tell or show a journalist, a client, an analyst or a competitor. The world is your audience so please be thoughtful on what you put online. Be consistent with the way you wish to portray yourself to strangers, friends, colleagues and clients.
http://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history.htmlThe last Earthquake in China was newsaround the globe in about 3 minutes. The quakebeforethat was admittedby China afterthreemonths. Social media enabled the people living in the area to bring the news to theirpeers. No governmentregulation.