You cannot create a community, however there are still a lot you can do to connect with you fans. Keep in mind: social media is not about you, it is about the,
13. Social Media is:
Human interaction in a virtual world
Please keep in mind for all your social media efforts
14. What do some smart people think about
communities.
15. We were born to unite with our fellow men,
and to join in community with the human
race.
Cicero: 106 BC – 43BC was a Roman philosopher, statesman, lawyer, political theorist, and Roman constitutionalist
16. A community is like a ship; everyone
ought to be prepared to take the helm.
Henrik Ibsen: 1828-1906 was a major 19th-century Norwegian playwright of realistic drama and poet.
17. It is vain to talk of the interest of the
community, without understanding what is
the interest of the individual.
Jeremy Bentham 1748 – 1832: was an English jurist, philosopher, and legal and social reformer.
18. It is about relationships
Everything you do in social media, should create at least the beginning of a relationship
19. If you want to have success with social media right now
You should have started six months ago
20. It was never so easy to connect with so
many people.
21. It was never so hard to get somebody’s
attention.
22. How can you connect with your audience
and turn them into passionate fans.
28. Creating a new place online
You might be successful, however try to prevent this if this isn’t necessary
29. Think of your goals
How will social media, this community, help you in reaching a certain goal. And more
important: how does your goal relates to the goals of you audience?
30. Shape your story
What is the story you will be sharing? Is it worth the attention of your audience?
31. Or even better, tap into the things that are important for you audience
Can you make them an offer they cannot refuse?
57. Care about your fans.
Care about every single one of them.
You passionate fans will outperform every
marketing department and every agency.
3
58. Make them an offer they cannot refuse.
Build a relation ship.
Be a friend.
2
59. Don’t be a jerk.
It is not about you.
It is about them.
1
60. Rick Mans
Global Social Media Lead
Papendorpseweg 100
Utrecht
The Netherlands
Phone: +31 6 51 21 01 44
E-Mail: rick.mans@capgemini.com
Twitter: http://twitter.com/rickmans
LinkedIn: http://nl.linkedin.com/in/rickmans