The document discusses how social media insights could help organizations rationalize their application landscape. It proposes categorizing applications into four types - sweetheart, janitor, celebrity, and evil stepmother - based on how much users like and interact with each application. Removing a "sweetheart" application would cause an uproar while removing an "evil stepmother" one would make users' lives easier. Tracking social likes and interactions could provide a more informed way for organizations to optimize their application landscape.

1. Do you like the applications you are using?As in ‘like’ February 2011 – Rick Mans – Social Media LeadMark Smalley - IT Paradigmologist

2. What would happen with your application landscape if there was a Facebook of apps?

5. Would you unfriend the application With lesser friends?

6. Unfriend = Remove from your landscape

7. Nobody will miss it

8. There are some solutions that already provide some insight

9. Wakoopa

10. GetGlue

11. Though they show the pulse of the planet

12. You need insight in your landscape

13. Go beyond the number of likes

14. Go beyond the number of likes

15. Keep track of updates

16. Have a conversation

17. You want to make a rational decision

18. Optimize your landscape via direct user inputs

19. Four types of applications

20. Sweetheart Celebrity High # Social likes Janitor Stepmother Low High Low # Social Interactions

21. 1 The sweetheart

22. Highly liked, lots of updates, lots of conversation

23. Removing this apps will cause a revolt

24. 2 The janitor

25. Some people like it, but most are indifferent

26. Removing this apps will cause inconvienence

27. People can live without, but it will be missed

28. 3 The celebrity

29. People follow this application with great interest

30. Real use is still unclear

31. People can live without, there will be a new celebrity showing up anyway

32. 4 The evil stepmother

33. Nobody likes this app

34. People are using it only because they have to

35. Removing this application would make people’s business lifes easier

36. Let the unfriending begin Start rationalizing your landscape now

37. Rick Mans Papendorpseweg 100 Utrecht The Netherlands E-Mail: rick.mans@capgemini.com Twitter: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans Mark Smalley Papendorpseweg 100 Utrecht The Netherlands E-Mail: mark.smalley@capgemini.com Twitter: http://twitter.com/marksmalley LinkedIn: http://nl.linkedin.com/in/marksmalley