An overview of the statistics of Facebook, Hyves and LinkedIn in the Netherlands.

1. SomenumbersregardingHyves, FacebookandLinkedIn in theNetherlands Rick Mans Social Media Evangelist

2. Some details about the users of Hyves, Facebook and LinkedIn in the Netherlands 10.235.628 2.644.460 1.910.060 Total number of users

3. The distribution of men and women differ per network Almost 34% of the users on LinkedIn in the Netherlands did not specify their gender(compared to 10% on Hyves and 2.5% on Facebook)

4. Distribution by age General segmentation on age groups Almost 20% of the users at Hyves didn’t provide information about their ageLinkedIn only has four predefined age groups. So every green bar is often a total of several age groups.

5. Distribution by age in relative numbers General segmentation on age groups Hyves has a relatively young network, while the focus of LinkedIn seems to be between 25 and 35.

6. A detailed view on Facebook General segmentation on age groups Men are more dominant in the age groups on Facebook in the Netherlands, except for users aged between 10-20.

7. A detailed view on Hyves General segmentation on age groups Women are more dominant on Hyves (in general 46% women, 43% men per age group and 10% didn’t provide a gender)

8. Men on Facebook, Hyves and LinkedIn Men on social networks All networks have a peak in the age group 20-25(LinkedIn has a big peak in the 30-35 group which is the total of the 2-30 group and the 30-35 group)

9. Men on Facebook in the Netherlands Men on social networks The 65+ group shows that more seniors are getting online, it is bigger group than the 60-65 group

10. Men on Hyves in the Netherlands Men on social networks The 65+ group equals the 60-65 group, are seniors less interested in Hyves?

11. Men on Hyves and Facebook Men on social networks In general Facebook offers a platform to an older generation of men

12. Women on Facebook, Hyves and LinkedIn Women on social networks Women seem to be less active on LinkedIn than on other social networks

13. Women on Facebook in the Netherlands Women on social networks 80% of the women on Facebook are in the age groups between 10 and 40

14. Women on Hyves in the Netherlands Women on social networks The age groups between 10 and 40 contain 65% of the total women on Hyves

15. Women on Hyves and Facebook Women on social networks In general Facebook offers a platform to an older generation of women

16. It seems that profiles are more complete on Facebook than on Hyves and LinkedIn LinkedIn seems to be the most incomplete, however age and gender might not be that important on this network (you might be looking for a new job on this network, not for the love of your life) Hyves is mainly dominated by women and Facebook by men In general Facebook has an older audience, including an uptake in the 65+ group The 65+ group on Facebook is more than in other groups dominated by men (60% men vs 40% women) 35% of the users on Facebook provided information about their relationship versus 29% on Hyves What do these numbers tell us? Final thoughts

17. Rick Mans +31651210144 rick.mans@capgemini.com http://twitter.com/rickmans http://nl.linkedin.com/in/rickmans