Niche marketing is a powerful affiliate marketing strategy that is commonly missundertood. This article clears up some misperception about niche marketing.

1. PR Log - Global Press Release Distribution
Niche Marketing Exposed: Learn to Refine Your Competitive Advantage
By Rick Samara
Dated: Jun 30, 2010
Niche marketing has become a misleading and confusing term. Consequently, anyone trying to compete in
a niche market can easily get frustrated and fail. It is time to caste aside this term and find a more
competitive basis for marketing online.
Niche marketing can be a very misleading and therefore confusing term. The purpose of this article is to
clear up some of the confusion about niche marketing. In its purely literal form, niche marketing is really an
extremely broad term. For example, a niche market can be health products; but there are many, many
different categories associated with health products. Just type "health products" into a Google search box
and you will see what I mean. The results are extremely broad, and not very helpful because they are just
not specific enough to the searcher’s needs.
Niche marketing is actually a subset of affiliate marketing. Affiliate marketing involves representing a
company as an affiliate and marketing their product or products on the Internet. Consequently, affiliate
marketing and Internet marketing have almost become synonymous terms to home business enthusiasts;
and herein lies some of the confusion. What's the difference?
Niche marketing is essentially the skill of developing what is more accurately described as a micro-niche
marketing strategy. It's very difficult to compete in a purely niche market. Using health products as an
example, if someone types in "health product" into a Google search box, there are two likely events that
will occur. First of all, their results are going to extremely general in nature; and secondly, the websites that
pop-up on Google's first page are not likely to service their needs. Plus, an Internet marketer cannot expect
to compete against some of the larger companies that appear on Google’s Page 1 search results.
Consequently, most Google searchers now use what are known as "long-tail keywords" or "keyword
strings" to refine their search to more accurately find what they are looking for. As an example, if someone
is looking for "health products that increase energy," they will use that keyword string to find what they are
looking for. Obviously, these are the consumers of products and services.
Internet marketers (or, Affiliate marketers) need to sensitize their marketing techniques and adapt to these
real life search strategies by consumers. And, this is where niche marketing really takes the form of micro
niche marketing. This is directly related to the consumer’s search efforts. Internet marketers simply need to
develop the right “keyword string” to market their affiliate products to these consumers. Furthermore, it
does not have to be "products" at all. It can, and probably should be a single product that solves the
consumer's need.
Niche marketing can be an extremely effective tool used to build an Internet home business; but it needs to
be understood in the context of how it used today. Niche marketing is much better represented in terms of
“keyword strings” that consumers now use to find exactly what they are looking for on the Internet.
Consequently, anyone interested in learning how to build an Internet home business needs to sensitize
themselves to the skills attributed to what is better termed as micro niche marketing.
Visit http://enichemarketing.org for details!!
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2. PR Log - Global Press Release Distribution
Rick Samara is the owner of e-Online Marketing Services (EOMS). EOMS provides proven solutions for
small business owners to retarget their advertising resources to online marketing to increase the advertising
return-on-investment.
Category Marketing, Business, Internet
Tags niche marketing, micro niche marketing, micro niche websites, Internet Marketing
Email Click to email author
City/Town White Plains
State/Province Maryland
Zip 20695
Country United States
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