2. Ricardo N. Fernandes - 01.29.2011 Social Media for Business A path to a Social Media strategy for Marketing

3. Marketingis the communication process through which people learn about the products and services that will satisfy their wants and needs

4. Marketing is not sales.

5. What’sthemostPOWERFULformof marketing?

7. Word of mouth

8. Surprised?

9. How can we generateWOM?

10. Remarkable iPhone anditsAppsruletheworld…

11. Customers People who actually buy it

12. The Largest Self-Selecting Directory of Customers on Earth? The Internet

13. SOCIAL MEDIA MARKETING 3 step process: Publish high quality content Optimise for search Share with friends The information superhighway

14. Social Media Defined “Social Media” is an expression that has been over-hyped, obscuring its definition and confusing its meaning with many other terms. Therefore Social Media is a set of technologies being used to accumulate and distribute information or data (content) to members of a community that have congealed around a common purpose.

15. Social Media Defined So what are the predominant media that we are talking about? There are a lot of categories of social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets.

16. Social Media Defined Social Networks focus on building online communities of people who have come together for a common purpose.

17. Where should we publish a brand in these social networks?

18. Publish

19. How can we Optimiseour content?

20. Search Engine Optimisation

21. 3 steps to SEO: Pick our keywords Include them in page title, header, copy Get sites to link to our site (if possible) High quality content is the key

22. How can we sharecontents?

23. Sharing: Social Network Logic Added value, remarkable, optimised content Shared with Read by Shared by Acted on

24. Why is Social Media Marketing so Powerful? Large addressable market (600 million users on Facebook) Permission-based (not interrupt) Persuasive (word of mouth) Viral Marketing – customers create referrals Free

26. “Social Media for Business” will be (is) mainstream

27. Knowledge and added value = new currency, trends and customers

28. It’s FREE