2. Wendy Teo
RE: Great conference. Are you heading
back to Redmond?
Mail 10
Justin Harrison
RE: Love the new app.
Wendy Teo
RE: Great conference. Are you heading
back to Redmond?
Justin Harrison
RE: Love the new app.
71◦
Redmond, WA
Mostly sunny 72◦ / 53◦
82◦
Paris, France
Mostly sunny 84◦ / 62◦
Photos
Mail
6. "You'll see us at Windows 8
launch with a full
complement of devices —
tablets, hybrids,
convertibles
— every imaginable and
maybe some unimaginable
forms.“
Michael Dell,
Dell Chairman and CEO “We are betting heavily on Windows 8.”
Meg Whitman,
HP CEO
Broad industry support for Windows 8
7.
8.
9.
10.
11. To generate $1 million in profits
Price point: $4.99
~250,000 sales
0 0 5 % of Windows customers.
27. • Build a great app!
• Follow Windows UX Guidelines (design.windows.com)
• Support x32, x64, and ARM
• Submit all 4 promotional assets
• Follow-up on users’ reviews
28. 1. Create a Store account
2. Reserve your app name
3. Fill the submission metadata
4. Certify the app
5. Promote your app!
41. 93%
of top grossing apps
use in-app purchase –
BusinessInsider
38%
of app revenue will be
from in-app purchase
by 2016 – Juniper
4x
In-App revenue
growth from 2011($1B)
>2016($4B) -eMarketer
42. Durables
Buy once & own forever.
E.g. New game levels, add-on maps, game
items, eBooks, music, etc. . .
Consumables
Use once & buy over and over
E.g. Game currency, gold coins, ammunition,
game credits, time services, etc. . .
46. Payment Type Mobile Operator Billing Credit Card
MobileOperator1 MobileOperator2
47. Business Model Market Reachx Payment Methodsx =
Higher
Monetization
Per User
Download to Own
Try before you Buy
Advertising
In App Purchase
63 ->191
markets
Credit Card
Debit Card
Phone Billing
Microsoft Gift Card
PayPal
x x =
More Models
More Places
More Ways to Pay
4x the revenue 3x the reach 2x the payment coverage
50. • Clean interface
• Integrated with
MSDN
• Quick access to
SDK, forums,
samples
51. • Online Tax forms
• 191 markets
• Integrated with pubCenter
• PayPal registration & payout*
• Shared account info with
Windows 8 account
* Only available in some countries
52. • Option to publish to all
markets except ones
with additional
requirements
• Thousands of beta
testers for your app
• Optimize pricing in
each market (free or
paid by price point by
market)
53. Point-in-time and low
latency reporting
All reviews in a single place
Translated to your
language!
Analyze Free, Trial,
Beta and Paid
downloads
61. Helps you find apps you might like*
Constantly learns based on your downloads and
app usage
Uses a lot of very sophisticated inputs: usage,
crashes, trends and patterns by users that
download similar apps
Really smart: understands apps you own, data
from Facebook friends, best local options
* Users can opt in or opt out of providing this information to Microsoft
66. • Official Store branding
• Help you market your Windows
Phone app, and help your
customers find it!
• Download and use them today!
http://bit.ly/Tg7NbY
71. www.microsoft.com/bizspark
BizSpark – a Global Program for Startups
3
Software
• Three year access to current,
full-featured software
development tools
• Up to $6500 of annual
Windows Azure benefits to
quickly build, deploy and
manage web applications
• Professional technical and
product support
• Unique and valuable offers
from the BizSpark Network
Partners to help run your
business
• Two free MSDN Support
Incidents.
• Profile, Offers and Events
• A connection to the BizSpark
ecosystem, giving startups
access to investors, advisors
and mentors
• Opportunities to achieve
marketing visibility
Support Visibility
Microsoft BizSpark is a global program that provides free
software, support and visibility to help startups succeed.
Over 50K startups have joined BizSpark in 100+ countries.
The three year program is free of charge and gives startups:
Eligibility
Access to featured Microsoft
Technologies:
