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Kertas 1
1. DASAR AGRO-MAKANAN
NEGARA (Sektor Ruminan)
2011-2020
Disampaikan oleh :
DR. ROHAYA HARUN
Seksyen Pedaging, Jabatan Perkhidmatan
Veterinar
Kementerian Pertanian dan Industri Asas Tani
13hb Jun 2011
http://www.ridzalmersing.com
2. Road signs
• Government Transformation programe
• Agro food policy
• Third Agriculture policy
• Beef policy ( Ruminant sector) 2011-2020
• Findings of beef scoping study ( MBID)
• Q&A
http://www.ridzalmersing.com
3. TRANSFORMATION PROGRAME
People first
Performance Now
Economic
Transformation
program
Government NKEA
Transformation
program
NKRA
10th and 11th Malaysia Plan
PM introduced 4 strategic trusts to transform us toward vision 2020
3
6. New Economic Model (NEM)
Quality Life Target USD 15,000 GNI
High Income percapita by 2020
Enable all
Meet present
community
Inclusiveness needs without
benefits from Sustainability compromising
the wealth of
future
the country
generation
6
7. Agro-food Policy
• Food safety for house hold and nation
• Competitive product for international
market
• Trade balance
• Conducive policy for business
• Agriculture sector development
addresses the global issue (eg.
Environment)
• Agriculture sector as contributor to Gross
National Income (GNI) and for export
7
8. Where Now ??
• Point for consideration based on Agro-
food Policy
– Food security
– Food safety
– Accreditation / quality
– Traceability
– Technology Savvy
– Rules of Laws
– Consumer need/want
8
9. Where Now ??
• Point for consideration based on Agro-
food Policy Agro-food Policy
– Self sufficiency
– Higher growth (at least 6 %)
– Disease free zone
– High income society
– Improvement in regulatory
9
10. Where Now ??
• Point for consideration based on Agro-
food Policy
– Environment friendly
– Zero Waste industry
– Halal
– Export driven
– Competitive advantages
– Animal welfare
10
11. LIVESTOCK INDUSTRY
RESOURCES
Land / area Capital Man power Technologies P
R
SUPPORT I
Input Provider Transportation Marketers V
Technologies provider Packaging infrastructure A
T
E
PROCESSOR
FARMS VALUE
CONSUMER
ADDED G
O
V
Food quality & safety E
SALT VHM Halal R
GVHP N
M
Rule & regulation E
Federal & state DVS SSM Kem Kesihatan N
T
Jabatan Alam sekitar Majlis tempatan KPDNK
11
12. DPN 3(1998-2010)
(Dasar Pertanian Negara)
Sudah menggariskan matlamat untuk meningkatkan
jaminan bekalan makanan kepada masyarakat sepuluh
tahun dahulu.
(Sudah berlalu)
13. OBJEKTIF DPN3
meningkatkan sekuriti makanan
meningkatkan produktiviti dan daya saing
mengeratkan lagi rantaian dengan sektor lain
mewujudkan sumber pertumbuhan yang
baru bagi sektor pertanian
memulihara dan menggunakan sumber
semula jadi secara mapan
14. - OBJEKTIF DPN3 -
PEMBANGUNAN SEKTOR TERNAKAN
Menentukan bekalan daging dan telur ayam
mencukupi untuk bekalan domestik dan mengambil
peluang untuk pasaran eksport.
Mempergiatkan pengeluaran daging lembu/kerbau,
kambing/bebiri dan susu segar untuk pasaran
domestik.
Menentukan bekalan mencukupi dan konsisten bagi
bahan-bahan mentah untuk keperluan industri
pemprosesan.
Membangunkan Malaysia sebagai Pusat Makanan
Halal Antarabangsa.
Menggunakan sumber semula jadi secara mapan.
15. BIDANG KEUTAMAAN
Pengeluaran daging secara integrasi
Transformasi penternak ke tahap komersil
Mewujudkan kawasan bebas penyakit
Pelaksanaan sistem kualiti dan keselamatan
makanan
Pemantapan penyampaian perkhidmatan
veterinar
17. EPP13– Establishing of Dairy Cluster
– Private & Public Partnership
Private sectors role 2 Government Role
1 3 GNI by2020 JOB created
RM 326 million 800
DVS/MOA
Anchor Companies 4
Target 2020
Marketing / processing Item No of Farms
Selected Equipment/
Tech know how Anchor 5 facilities
Cooperative 5 Dairy animal – TRUST
Cooperative/ companies scheme
Farmers 120
Inputs Items Quantity Milk Lab- Alor Gajah
Heifers Park Prod of Fresh 81 mil lit
Bull Park Milk Home Pot
Farmers No of cows 27,000
Production/ 3,000 liters Technical support & training
Milk Production
lactation
Private Investment Public funding
5 6
RM 709 million Value of RM 405 RM 184 million
Process Milk million
18. EPP12– Expansion of Cattle Feedlotting
– Private & Public Partnership
Private sectors role 2 Government Role
1 3 GNI by2020 JOB created
RM183 million 2,000
DVS/MOA
Anchor Companies 4
Target 2020
Provide feeder & technical Item No of Farms
support Provide Satellite farms
Anchor 4
Buy back Scheme Satellite Farm 180
Feedlot farm 220 Abattoir (export quality)
Marketing / processing
5
Contract Grower
Farm Produc- Value 2020 Regional abattoir &
tion (Head) (mil RM) deboning plant
Rearing cattle Anchor 16,000 32
Satellite 108,000 216 Technical support
Report to MoA
Farm
Private Investment Public funding
7 RM 634 million
Feedlot 132,000 264 8
RM 121 million
farm
Total 256,000 512
19. EPP5– Rearing cattle under oil palm
– Private & Public Partnership
Private sectors role 2 Government Role
1 3 GNI by2020 JOB created
RM 150 m 3600
DVS/MOA
Plantation owner
Management companies 4 Provide Cattle under TRUST
Scheme
Target
Provide Area under oil palm
Cattle & area 2020 Matching grant - paddock
Provide moveable paddock Breeder 300,000
Area 1.2 mil Ha Provide Management
Provide new investment for
expention System Application
Rearing cattle
5
Technical support
Report to MoA • 95,000 Breeder Cattle Purchased
Private Investment Public funding
6 7
RM 343 milion RM 143 million
20. EPP of Livestock Sector
Budget – public (RM Million) Impact on GNI & Job
2011 2012 Total Public Private Job Total
funding Funding funding Created GNI
EPP2 – Expending the production 2.4 6 7.4 1,800 64 96.4% 20,800 4,500
of swiftlet
EPP 5 – Rearing cattle in oil palm 150
31.4 84 343 143 58.3 % 3,600
EPP 12 – Strengthening current anchor 183
0 20 634 121 80.9 % 2,000
companies in cattle feedlot
EPP 13 – Establish Dairy cluster in
32 32 709 184 74 % 800 326
Malaysia
EPP 16 – Investing in foreign cattle farm 0 0 1,300 0 100 % 117
Total 69.4 143.4 4,786 89.3% 27,200 5,275
512
OE
21. Halatuju dasar Pedaging Negara
2011-2020
• Meningkatkan pengeluaran daging ruminan
besar dari 18% (2006) kepada 40 % (2015)
• Meningkatkan pengeluaran daging ruminan
kecil dari 8% (2006) kepada 35% (2015)
• Populasi minimum ruminan besar 1.65 juta
ekor dan ruminan kecil 3.70 juta ekor atau
populasi pembiak ruminan besar 610,000 ekor
dan ruminan kecil 1,560,000 ekor.
22. Halatuju dasar
• Bagi memenuhi permintaan 153,600 mt,
sebanyak 62,300 mt perlu dikeluarkan dari
tempatan dengan penyembelihan 464,000
ekor lembu.
• Boleh dicapai dengan penambahan induk
pembiak 40,000 ekor setahun dalam tempoh
lima tahun daan juga pengimportan 90,000 ke
100,000 ekor fider setahun.
23. Halatuju dasar
• Ruminan kecil perlu mengeluarkan 10,700 mt
daging dengan penyembelihan 1,070,000 ekor
.dipenuhi dengan mengimport 75,000 ekor
kambing/bebiri dengan harapan populasi
meningkat 3.70 juta ekor pada tahun 2015.
24. Sistem pengeluaran daging
• Integrasi 12% - Felda, Espek,LR
• Fidlot 54% - NFC/Satelite farms
• Tradisional 34% - TRUST
• Tenusu – Koloni tenusu
• Manakala ruminan kecil juga melalui sistem yang
sama tetapi dalam bentuk intensif dan semi
intensif ( tradisional 75 %, komersil 20% dan
integrasi 5%)
25. ISU DAN CABARAN
• Kekurangan dan kesukaran memperolehi baka
induk betina dan jantan berkualiti
• Kekurangan tanah untuk projek ternakan
lembu
• Sambutan dari perladangan sawit agak dingin
• Fokus perkhidmatan di KTS adalah kawalan
penyakit dan program perkhidmatan
kesihatan bagi penternak tradisional dan tidak
kepada pengurusan prestasi.
26. ISU DAN CABARAN
• Kurang kemahiran dan kompetensi tenaga
kerja diperingkat penternak dan ditambah
kekurangan kaitangan Jabatan
• Ancaman Penyakit masih ujud
• Perkhidmatan kepakaran dalam permakanan
ternakan masih kurang dalam pengurusan
ternakan.
• Tempoh matang yang lewat dan pulangan
kecil keatas pelaburan yang kecil
27. ISU DAN CABARAN
• Kadar ekstraksi yang tinggi untuk ruminan
kecil, jejas program pembangunan.
• Masalah pencemaran alam sekitar
28. Meningkatkan populasi pembiak
Menambah bilangan pejantan dan induk melalui perolehan strategik
Pembiakan secara berstruktur
Menggalakkan pelaburan swasta dalam pembangunan ladang nukleus dan
multiplikasi
29. Meningkatkan keupayaan dayasaing
Memperkukuhkan pembakaan secara
sistematik
Meningkatkan aktiviti tambah nilai di
ladang
Memperkukuhkan Penyelidikan dan
Pembangunan
30. Menambahbaik persekitaran bisnes
dan prasarana serta insentif
Memperkukuh Penggunaan tanah Merevolusi Pemberian
mekanisme dana pertanian yang insentif
pembiayaan dioptimumkan
Memperkukuhkan Penyediaan infrastruktur
penyampaian asas Zon Pengeluaran
perkhidmatan Makanan
31. Menambahbaik persekitaran bisnes
dan prasarana serta skim insentif
Tranformasi penternak Memperkukuhkan sistem Memperkukuhkan sistem
tradisional pemasaran maklumat
Pengiktirafan pengguna
Pembangunan sumber terhadap daging segar
manusia dan beku
32. Memperkukuh langkah sanitari dan
fitosanitari
• Status kawalan penyakit
dalam negara
Kawalan
dipertingkatkan utk
penyakit
membolehkan perdagangan
dalam dan luar negara
Kawalan • Pengimportan berdasarkan
import analisis risiko
33. Menambahbaik kualiti produk dan
pengeluaran produk tambah nilai
Pensijilan • Memperluaskan skim
ladang pensijilan ladang- SALT
Pasaran • Memperkembangkan pasaran
halal produk halal
34. BAGAIMANA ?
PIHAK PENTERNAK
TRADISIOANAL
SWASTA
SEKTOR
PERANAN PERLADANGAN
LAIN LAIN JPV
STAEHOLDER
35. Beef Scoping Study
Cwwuswwrrent State
Where are we ?
• Malaysian Beef Industry is under-developed
(an emerging industry).
• Beef Industry not generating sustainable gross
margins to be attractive for private
investments.
• Current National Meat Policy (Ruminant
Sector) is more suited for a mature beef
industry.
36. Current Swwtatewe Characteristics
Where are - ?
• Dominated by imports
• Traditional farmers
• Local beef is price sensitive
• Localised vertical intergration
• Emerging demand for quality
• Lack for private investment in supply chain
• Limited skilled workforce
• Natural climate & soil constraints for feed
http://www.ridzalmersing.com
37. Vision
Where are we ?
• SSL from 24 to 40 % by 2015
• Increase consumption of locally
produced beef and value added products
• Develop export focus to create market
pull
http://www.ridzalmersing.com
38. Strategy 1 1
Strategy
• Seek to increase investment by reducing
market distortions and targeted incentive
programs.
– Review cheap imports
– Review price setting
– Consider incentives for inputs
– Establish export accredited abattoirs
– Support R&D at developing value adding products
(eg ready to eat meals)
http://www.ridzalmersing.com
39. Strategy 2
Strategy 2
• Support the development of Small to Medium
vertically-integrated beef enterprises focussed
on retail and value-adding through local food
production.
– Identify demographic areas as targeted medium
priced markets
– Support to increase local demand and create
market pull with value-added end product.
– Training and accreditation (Butcher, Retailers)
40. Strategy 3
Strategy 3
• Develop an export and value-add focus to
create market pull
– Undertake review of Malaysian food,
manufacturing and value-add sectors.
– Develop an export classification scheme -
Malaysian Halal Export Accredited Meat Standard
(MHEAMS)
– Develop a branding and marketing campaign
– Upgrade specialist abattoirs to export standard
http://www.ridzalmersing.com
41. STRtrategy 4
STRATEGY 4
• Assisting traditional farmers to become
commercial farmers with business acumen
– Develop training programs to improve herd
performance
– Improve their quality of genetics
– Develop models for capacity building on animal
husbandry, nutrition, business management
– Develop a feed strategy to secure high quality
nutrition
http://www.ridzalmersing.com
42. Strategy 5
STRATEGY 5
• Increase integration of cattle in oil palm
plantations especially with corporate
plantations in Sabah and Sarawak.
– Research intensive grazing systems.
– Develop extension packages on grazing and animal
management.
– Document successful models of cattle integration
and communicate to plantation owners.
http://www.ridzalmersing.com
43. Strategy 6
STRATEGY 6
• Long term: Strategic investment approach
• Medium term: To underpin existing industry
– Market development & quality assurance systems
– Cattle breeding: targeted incentives to herd improvement.
– Feeder Cattle and Feedlotting: Review business model.
– Access to high quality nutrition: Develop formulations with
local & imported feed (supply contracts).
– Abattoir, meat processing & value adding facilities:
http://www.ridzalmersing.com
44. Conclusion
• Significant building blocks already exists for
developing the beef industry, however there is a lack
of scale.
• Focus needs to be on parts of supply chain with
greatest opportunity to realise SSL
– Renewed focus on local retail supply chains developing
value-added products
– Transform traditional farmers to commercial farmers
– Oil palm integration
• Livestock is long term business.
http://www.ridzalmersing.com
45. Q&A
• Where are we ?
• Where we want to be?
• How to get there ?
• Understanding external and internal
environment(SWOT , PESTEL analysis)
• Indicators with time frame -KPI
http://www.ridzalmersing.com
