SlideShare a Scribd company logo

Reference group and Family Influence

•
•
R
rifasimponi
BusinessSelf ImprovementTechnology
1 of 34
PRESENTATION START >> 0 >> 1 >> 2 >> 3 >> 4 >>
Reference Groups and Family Influence Consumer Behaviour Business Administration FISIP UI, November 23, 2011
Contents What Is a Group Selected Consumer-ReLATED REFERENCE GROUP Celebrities and reference group appeal The family is aconcept in flux Other function of family Family decision making The family life cycle
What is group? “Two or more People who interact to accomplish 50% either individual or mutual goals”. Schiffman and Kanuk.
Reference Group Normative Reference Group Comparative Reference Group
Information and Experience Factors That Affect Reference Group Influence
Make Individual Awarness Provide The Individual Legitimize The Decision
Selected Consumer Related References Group Friendship Group Shopping Groups Work Groups Virtual Groups or Communities
Friendship Group Informal Groups
“In Home Shopping Party”
Shopping Groups Work Groups Consumer Action Group
Consumer Action Group
 REFERENCE GROUP APPEALS THE FAMILY IS  A CONCEPT IN FLUX  SOCIALIZATION OF FAMILY MEMBERS
REFERENCE GROUP APPEALS
Schiffman and Kanuk (2007)
CELEBRITIES
THE EXPERT
THE EXECUTIVE AND EMPLOYEE SPOKESPERSON
TRADE OR SPOKES- CHARACTERS
THE FAMILY IS A CONCEPT IN FLUX
Build Test Evaluate THE FAMILY
SOCIALIZATION OF FAMILY MEMBERS
ADULT CONSUMER SOCIALIZATION INTERGENERA- CONSUMER TIONAL SOCIALIZATION SOCIALIZATION OF CHILDREN
Other Functions of The Family Economic Well-Being Emotional Support Suitable Family Lifestyle
Family Decision Making and Consumption-Related Roles • Key Family Cosumption Roles Influencers Gatekeepers • Dinamics of Husband-Wife Decision Making: Deciders Buyers – Husband-Dominated Preparers – Wife Dominated Users – Joint Maintainers – Autonomic Disposers
The Family Life Cycle • Traditional Family Life Cycle Stage I Stage II Stage III Bachelorhood Honeymooners Parenthood Stage V Stage IV Dissolution Postparenthood
The Family Life Cycle • Modifications-The Nontraditional FLC
The Family Life Cycle • Modifications-The Nontraditional FLC – Nontraditional FLC Stages Family Households Consumption in Pasangan yang tidak memiliki anak Pasangan yang menikah di usia akhir 30an nontraditional families Pasangan yang memiliki anak di usia akhir 30an Single Parents I Single Parents II Single Parents III Extended Family Nonfamily Households Pasangan yang tidak menikah Divorced person (tanpa anak) Single persons (biasanya generasi muda)

Recommended

Reference groups & family influences
Reference groups & family influencesReference groups & family influences
Reference groups & family influencesPuja Dhar
 
Chapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceChapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceAvinash Kumar
 
Social class(Consumer Behavior)
Social class(Consumer Behavior)Social class(Consumer Behavior)
Social class(Consumer Behavior)Ashutosh Agrawal
 
Reference groups (rg) and family influences
Reference groups (rg) and family influencesReference groups (rg) and family influences
Reference groups (rg) and family influencesShare
 
Reference group and Consumer Behaviour
Reference group and Consumer BehaviourReference group and Consumer Behaviour
Reference group and Consumer BehaviourVijyata Singh
 
Chapter 11 Social Class
Chapter 11 Social ClassChapter 11 Social Class
Chapter 11 Social ClassAvinash Kumar
 
Reference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorReference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorRamishSheikh1
 
Influence of reference groups on consumer behaviour
Influence of reference groups on consumer behaviourInfluence of reference groups on consumer behaviour
Influence of reference groups on consumer behaviourprabaharan b
 

Recommended

Reference groups & family influences
Reference groups & family influencesReference groups & family influences
Reference groups & family influencesPuja Dhar
 
Chapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceChapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceAvinash Kumar
 
Social class(Consumer Behavior)
Social class(Consumer Behavior)Social class(Consumer Behavior)
Social class(Consumer Behavior)Ashutosh Agrawal
 
Reference groups (rg) and family influences
Reference groups (rg) and family influencesReference groups (rg) and family influences
Reference groups (rg) and family influencesShare
 
Reference group and Consumer Behaviour
Reference group and Consumer BehaviourReference group and Consumer Behaviour
Reference group and Consumer BehaviourVijyata Singh
 
Chapter 11 Social Class
Chapter 11 Social ClassChapter 11 Social Class
Chapter 11 Social ClassAvinash Kumar
 
Reference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorReference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorRamishSheikh1
 
Influence of reference groups on consumer behaviour
Influence of reference groups on consumer behaviourInfluence of reference groups on consumer behaviour
Influence of reference groups on consumer behaviourprabaharan b
 
Chapter 8 Consumer Attitude Formation And Change
Chapter 8 Consumer Attitude Formation And ChangeChapter 8 Consumer Attitude Formation And Change
Chapter 8 Consumer Attitude Formation And ChangeAvinash Kumar
 
Chapter 13 Subcultures
Chapter 13 SubculturesChapter 13 Subcultures
Chapter 13 SubculturesAvinash Kumar
 
Factors that affect reference group influence
Factors that affect reference group influenceFactors that affect reference group influence
Factors that affect reference group influenceVikram Ram
 
Reference groups
Reference groupsReference groups
Reference groupsAishwarya Kelkar
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer PerceptionBalachandar Kaliappan
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer PerceptionAbhipsha Mishra
 
Reference groups and families
Reference groups and familiesReference groups and families
Reference groups and familiesDr. Ravneet Kaur
 
Consumer Attitude Formation and change
Consumer Attitude Formation and changeConsumer Attitude Formation and change
Consumer Attitude Formation and changeNishant Agrawal
 
Social class-and-consumer-behavior-1224353409137212-8
Social class-and-consumer-behavior-1224353409137212-8Social class-and-consumer-behavior-1224353409137212-8
Social class-and-consumer-behavior-1224353409137212-8Dr. Ravneet Kaur
 
Chapter 6 Consumer Perception
Chapter 6 Consumer PerceptionChapter 6 Consumer Perception
Chapter 6 Consumer PerceptionAvinash Kumar
 
Chapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorChapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorAvinash Kumar
 
Consumer Attitude Formation and Changes 1784
Consumer Attitude Formation and Changes 1784Consumer Attitude Formation and Changes 1784
Consumer Attitude Formation and Changes 1784Zubair Bhatti
 
Consumer learning, memory and involvement
Consumer learning, memory and involvementConsumer learning, memory and involvement
Consumer learning, memory and involvements_nsanjibju
 
Influence of reference groups on consumer behavior
Influence of reference groups on consumer behaviorInfluence of reference groups on consumer behavior
Influence of reference groups on consumer behaviorDigital Sabesh
 
Schiffman16.ppt best ppt,decision making1
Schiffman16.ppt best ppt,decision making1Schiffman16.ppt best ppt,decision making1
Schiffman16.ppt best ppt,decision making1Gaurav Thareja
 
Chapter 7 Consumer Learning
Chapter 7 Consumer LearningChapter 7 Consumer Learning
Chapter 7 Consumer LearningAvinash Kumar
 
Reference Groups
Reference GroupsReference Groups
Reference GroupsAbhipsha Mishra
 
Consumer Motivation
Consumer MotivationConsumer Motivation
Consumer MotivationAbhipsha Mishra
 
Consumer Behaviour-Attitude
Consumer Behaviour-AttitudeConsumer Behaviour-Attitude
Consumer Behaviour-Attitudeprincesstong
 
Reference Groups
Reference GroupsReference Groups
Reference GroupsDr Vikas Gautam
 
L3%20 consumer%20behaviour%20pg%2011 12-1
L3%20 consumer%20behaviour%20pg%2011 12-1L3%20 consumer%20behaviour%20pg%2011 12-1
L3%20 consumer%20behaviour%20pg%2011 12-1Philippa Ryan
 
Evaluating the family the family models
Evaluating the family the family modelsEvaluating the family the family models
Evaluating the family the family modelsOgechukwu Uzoamaka Mbanu
 

More Related Content

What's hot

Chapter 8 Consumer Attitude Formation And Change
Chapter 8 Consumer Attitude Formation And ChangeChapter 8 Consumer Attitude Formation And Change
Chapter 8 Consumer Attitude Formation And ChangeAvinash Kumar
 
Chapter 13 Subcultures
Chapter 13 SubculturesChapter 13 Subcultures
Chapter 13 SubculturesAvinash Kumar
 
Factors that affect reference group influence
Factors that affect reference group influenceFactors that affect reference group influence
Factors that affect reference group influenceVikram Ram
 
Reference groups and families
Reference groups and familiesReference groups and families
Reference groups and familiesDr. Ravneet Kaur
 
Consumer Attitude Formation and change
Consumer Attitude Formation and changeConsumer Attitude Formation and change
Consumer Attitude Formation and changeNishant Agrawal
 
Social class-and-consumer-behavior-1224353409137212-8
Social class-and-consumer-behavior-1224353409137212-8Social class-and-consumer-behavior-1224353409137212-8
Social class-and-consumer-behavior-1224353409137212-8Dr. Ravneet Kaur
 
Chapter 6 Consumer Perception
Chapter 6 Consumer PerceptionChapter 6 Consumer Perception
Chapter 6 Consumer PerceptionAvinash Kumar
 
Chapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorChapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorAvinash Kumar
 
Consumer Attitude Formation and Changes 1784
Consumer Attitude Formation and Changes 1784Consumer Attitude Formation and Changes 1784
Consumer Attitude Formation and Changes 1784Zubair Bhatti
 
Consumer learning, memory and involvement
Consumer learning, memory and involvementConsumer learning, memory and involvement
Consumer learning, memory and involvements_nsanjibju
 
Influence of reference groups on consumer behavior
Influence of reference groups on consumer behaviorInfluence of reference groups on consumer behavior
Influence of reference groups on consumer behaviorDigital Sabesh
 
Schiffman16.ppt best ppt,decision making1
Schiffman16.ppt best ppt,decision making1Schiffman16.ppt best ppt,decision making1
Schiffman16.ppt best ppt,decision making1Gaurav Thareja
 
Chapter 7 Consumer Learning
Chapter 7 Consumer LearningChapter 7 Consumer Learning
Chapter 7 Consumer LearningAvinash Kumar
 
Consumer Behaviour-Attitude
Consumer Behaviour-AttitudeConsumer Behaviour-Attitude
Consumer Behaviour-Attitudeprincesstong
 

What's hot (20)

Chapter 8 Consumer Attitude Formation And Change
Chapter 8 Consumer Attitude Formation And ChangeChapter 8 Consumer Attitude Formation And Change
Chapter 8 Consumer Attitude Formation And Change
 
Chapter 13 Subcultures
Chapter 13 SubculturesChapter 13 Subcultures
Chapter 13 Subcultures
 
Factors that affect reference group influence
Factors that affect reference group influenceFactors that affect reference group influence
Factors that affect reference group influence
 
Reference groups
Reference groupsReference groups
Reference groups
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
 
Reference groups and families
Reference groups and familiesReference groups and families
Reference groups and families
 
Consumer Attitude Formation and change
Consumer Attitude Formation and changeConsumer Attitude Formation and change
Consumer Attitude Formation and change
 
Social class-and-consumer-behavior-1224353409137212-8
Social class-and-consumer-behavior-1224353409137212-8Social class-and-consumer-behavior-1224353409137212-8
Social class-and-consumer-behavior-1224353409137212-8
 
Chapter 6 Consumer Perception
Chapter 6 Consumer PerceptionChapter 6 Consumer Perception
Chapter 6 Consumer Perception
 
Chapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer BehaviorChapter 14 Cross Cultural Consumer Behavior
Chapter 14 Cross Cultural Consumer Behavior
 
Consumer Attitude Formation and Changes 1784
Consumer Attitude Formation and Changes 1784Consumer Attitude Formation and Changes 1784
Consumer Attitude Formation and Changes 1784
 
Consumer learning, memory and involvement
Consumer learning, memory and involvementConsumer learning, memory and involvement
Consumer learning, memory and involvement
 
Influence of reference groups on consumer behavior
Influence of reference groups on consumer behaviorInfluence of reference groups on consumer behavior
Influence of reference groups on consumer behavior
 
Schiffman16.ppt best ppt,decision making1
Schiffman16.ppt best ppt,decision making1Schiffman16.ppt best ppt,decision making1
Schiffman16.ppt best ppt,decision making1
 
Chapter 7 Consumer Learning
Chapter 7 Consumer LearningChapter 7 Consumer Learning
Chapter 7 Consumer Learning
 
Reference Groups
Reference GroupsReference Groups
Reference Groups
 
Consumer Motivation
Consumer MotivationConsumer Motivation
Consumer Motivation
 
Consumer Behaviour-Attitude
Consumer Behaviour-AttitudeConsumer Behaviour-Attitude
Consumer Behaviour-Attitude
 
Reference Groups
Reference GroupsReference Groups
Reference Groups
 

Similar to Reference group and Family Influence

L3%20 consumer%20behaviour%20pg%2011 12-1
L3%20 consumer%20behaviour%20pg%2011 12-1L3%20 consumer%20behaviour%20pg%2011 12-1
L3%20 consumer%20behaviour%20pg%2011 12-1Philippa Ryan
 
4.9 familysocialclasslifecycle and psychographic.pptx
4.9 familysocialclasslifecycle and psychographic.pptx4.9 familysocialclasslifecycle and psychographic.pptx
4.9 familysocialclasslifecycle and psychographic.pptxPRIYANKAMAJUMDAR11
 
Consumer behaviour external factors
Consumer behaviour external factorsConsumer behaviour external factors
Consumer behaviour external factorsMathew Lawrence
 
Family social science theories used in family health care
Family social science theories used in family health care Family social science theories used in family health care
Family social science theories used in family health care Arun Madanan
 
Family life cycle
Family life cycleFamily life cycle
Family life cycleaparna15
 
Family decision making and family life cycle in consumer behavior schiffman a...
Family decision making and family life cycle in consumer behavior schiffman a...Family decision making and family life cycle in consumer behavior schiffman a...
Family decision making and family life cycle in consumer behavior schiffman a...Veerabhadraiah B R
 
Ethics_Challenges_of_filinnials_and_millennials.pptx.pdf
Ethics_Challenges_of_filinnials_and_millennials.pptx.pdfEthics_Challenges_of_filinnials_and_millennials.pptx.pdf
Ethics_Challenges_of_filinnials_and_millennials.pptx.pdfKimberlyjoycsolomon
 
PROMOSI KESEHATAN KELUARGA-Family health promotion
PROMOSI KESEHATAN KELUARGA-Family health promotionPROMOSI KESEHATAN KELUARGA-Family health promotion
PROMOSI KESEHATAN KELUARGA-Family health promotionswarjana2012
 
Conference on the Family - Tradition, Youth, and New Family Values
Conference on the Family - Tradition, Youth, and New Family ValuesConference on the Family - Tradition, Youth, and New Family Values
Conference on the Family - Tradition, Youth, and New Family ValuesFrankKaufmann3
 
Impact of Socio-Cultural Factors and Family on Health and Disease.pptx
Impact of Socio-Cultural Factors and Family on Health and Disease.pptxImpact of Socio-Cultural Factors and Family on Health and Disease.pptx
Impact of Socio-Cultural Factors and Family on Health and Disease.pptxIsaacLalrawngbawla1
 
ROLES OF FAMILY - ANNE
ROLES OF FAMILY - ANNEROLES OF FAMILY - ANNE
ROLES OF FAMILY - ANNEAnne Elmido
 
Intergenerational Families (family assessment0
Intergenerational Families (family assessment0Intergenerational Families (family assessment0
Intergenerational Families (family assessment0Steve Kashdan
 
L1 familly structure function comprehensive care
L1 familly structure function comprehensive careL1 familly structure function comprehensive care
L1 familly structure function comprehensive care11901
 
The Sandwich Generation
The Sandwich GenerationThe Sandwich Generation
The Sandwich GenerationLaura O'Brien
 
Adfam- AlexCoppelloPP
Adfam- AlexCoppelloPPAdfam- AlexCoppelloPP
Adfam- AlexCoppelloPPddnmagazine
 

Similar to Reference group and Family Influence (20)

L3%20 consumer%20behaviour%20pg%2011 12-1
L3%20 consumer%20behaviour%20pg%2011 12-1L3%20 consumer%20behaviour%20pg%2011 12-1
L3%20 consumer%20behaviour%20pg%2011 12-1
 
Evaluating the family the family models
Evaluating the family the family modelsEvaluating the family the family models
Evaluating the family the family models
 
4.9 familysocialclasslifecycle and psychographic.pptx
4.9 familysocialclasslifecycle and psychographic.pptx4.9 familysocialclasslifecycle and psychographic.pptx
4.9 familysocialclasslifecycle and psychographic.pptx
 
Consumer behaviour external factors
Consumer behaviour external factorsConsumer behaviour external factors
Consumer behaviour external factors
 
Family social science theories used in family health care
Family social science theories used in family health care Family social science theories used in family health care
Family social science theories used in family health care
 
SociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared ResourceSociologyExchange.co.uk Shared Resource
SociologyExchange.co.uk Shared Resource
 
Family life cycle
Family life cycleFamily life cycle
Family life cycle
 
Family decision making and family life cycle in consumer behavior schiffman a...
Family decision making and family life cycle in consumer behavior schiffman a...Family decision making and family life cycle in consumer behavior schiffman a...
Family decision making and family life cycle in consumer behavior schiffman a...
 
Original
OriginalOriginal
Original
 
1_FAMILY-AS-UNIT-OF-CARE.pdf
1_FAMILY-AS-UNIT-OF-CARE.pdf1_FAMILY-AS-UNIT-OF-CARE.pdf
1_FAMILY-AS-UNIT-OF-CARE.pdf
 
Ethics_Challenges_of_filinnials_and_millennials.pptx.pdf
Ethics_Challenges_of_filinnials_and_millennials.pptx.pdfEthics_Challenges_of_filinnials_and_millennials.pptx.pdf
Ethics_Challenges_of_filinnials_and_millennials.pptx.pdf
 
PROMOSI KESEHATAN KELUARGA-Family health promotion
PROMOSI KESEHATAN KELUARGA-Family health promotionPROMOSI KESEHATAN KELUARGA-Family health promotion
PROMOSI KESEHATAN KELUARGA-Family health promotion
 
Conference on the Family - Tradition, Youth, and New Family Values
Conference on the Family - Tradition, Youth, and New Family ValuesConference on the Family - Tradition, Youth, and New Family Values
Conference on the Family - Tradition, Youth, and New Family Values
 
Impact of Socio-Cultural Factors and Family on Health and Disease.pptx
Impact of Socio-Cultural Factors and Family on Health and Disease.pptxImpact of Socio-Cultural Factors and Family on Health and Disease.pptx
Impact of Socio-Cultural Factors and Family on Health and Disease.pptx
 
ROLES OF FAMILY - ANNE
ROLES OF FAMILY - ANNEROLES OF FAMILY - ANNE
ROLES OF FAMILY - ANNE
 
Intergenerational Families (family assessment0
Intergenerational Families (family assessment0Intergenerational Families (family assessment0
Intergenerational Families (family assessment0
 
Cb (family)
Cb (family)Cb (family)
Cb (family)
 
L1 familly structure function comprehensive care
L1 familly structure function comprehensive careL1 familly structure function comprehensive care
L1 familly structure function comprehensive care
 
The Sandwich Generation
The Sandwich GenerationThe Sandwich Generation
The Sandwich Generation
 
Adfam- AlexCoppelloPP
Adfam- AlexCoppelloPPAdfam- AlexCoppelloPP
Adfam- AlexCoppelloPP
 

More from rifasimponi

The dynamics of motivation
The dynamics of motivationThe dynamics of motivation
The dynamics of motivationrifasimponi
 
6. makalah jurnal strategic business in turbulance conditions oil
6. makalah jurnal strategic business in turbulance conditions oil6. makalah jurnal strategic business in turbulance conditions oil
6. makalah jurnal strategic business in turbulance conditions oilrifasimponi
 
Garuda Indonesia Coorporation
Garuda Indonesia CoorporationGaruda Indonesia Coorporation
Garuda Indonesia Coorporationrifasimponi
 
Credit Management
Credit ManagementCredit Management
Credit Managementrifasimponi
 
Pemasaran stratejik garuda1
Pemasaran stratejik garuda1Pemasaran stratejik garuda1
Pemasaran stratejik garuda1rifasimponi
 
Supply chain management (scm)
Supply chain management (scm)Supply chain management (scm)
Supply chain management (scm)rifasimponi
 
Manajemen distribusi final
Manajemen distribusi finalManajemen distribusi final
Manajemen distribusi finalrifasimponi
 
RemindMe Community
RemindMe Community RemindMe Community
RemindMe Community rifasimponi
 
Indofood Coorporation
Indofood CoorporationIndofood Coorporation
Indofood Coorporationrifasimponi
 
Vertical marketing
Vertical marketingVertical marketing
Vertical marketingrifasimponi
 
Vertical marketing
Vertical marketing Vertical marketing
Vertical marketing rifasimponi
 
RemindMe Community presentation (Health Project)
RemindMe Community presentation (Health Project)RemindMe Community presentation (Health Project)
RemindMe Community presentation (Health Project)rifasimponi
 
Knowledge of Indofood Coorporation
Knowledge of Indofood Coorporation Knowledge of Indofood Coorporation
Knowledge of Indofood Coorporation rifasimponi
 
My Business Project (INVERSE)
My Business Project (INVERSE)My Business Project (INVERSE)
My Business Project (INVERSE)rifasimponi
 

More from rifasimponi (16)

The dynamics of motivation
The dynamics of motivationThe dynamics of motivation
The dynamics of motivation
 
6. makalah jurnal strategic business in turbulance conditions oil
6. makalah jurnal strategic business in turbulance conditions oil6. makalah jurnal strategic business in turbulance conditions oil
6. makalah jurnal strategic business in turbulance conditions oil
 
Grooming male
Grooming maleGrooming male
Grooming male
 
Garuda Indonesia Coorporation
Garuda Indonesia CoorporationGaruda Indonesia Coorporation
Garuda Indonesia Coorporation
 
Credit Management
Credit ManagementCredit Management
Credit Management
 
Ppt cust. serv
Ppt cust. servPpt cust. serv
Ppt cust. serv
 
Pemasaran stratejik garuda1
Pemasaran stratejik garuda1Pemasaran stratejik garuda1
Pemasaran stratejik garuda1
 
Supply chain management (scm)
Supply chain management (scm)Supply chain management (scm)
Supply chain management (scm)
 
Manajemen distribusi final
Manajemen distribusi finalManajemen distribusi final
Manajemen distribusi final
 
RemindMe Community
RemindMe Community RemindMe Community
RemindMe Community
 
Indofood Coorporation
Indofood CoorporationIndofood Coorporation
Indofood Coorporation
 
Vertical marketing
Vertical marketingVertical marketing
Vertical marketing
 
Vertical marketing
Vertical marketing Vertical marketing
Vertical marketing
 
RemindMe Community presentation (Health Project)
RemindMe Community presentation (Health Project)RemindMe Community presentation (Health Project)
RemindMe Community presentation (Health Project)
 
Knowledge of Indofood Coorporation
Knowledge of Indofood Coorporation Knowledge of Indofood Coorporation
Knowledge of Indofood Coorporation
 
My Business Project (INVERSE)
My Business Project (INVERSE)My Business Project (INVERSE)
My Business Project (INVERSE)
 

Recently uploaded

8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 

Recently uploaded (20)

8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 

Reference group and Family Influence

  • 1. PRESENTATION START >> 0 >> 1 >> 2 >> 3 >> 4 >>
  • 2. Reference Groups and Family Influence Consumer Behaviour Business Administration FISIP UI, November 23, 2011
  • 3. Contents What Is a Group Selected Consumer-ReLATED REFERENCE GROUP Celebrities and reference group appeal The family is aconcept in flux Other function of family Family decision making The family life cycle
  • 4. What is group? “Two or more People who interact to accomplish 50% either individual or mutual goals”. Schiffman and Kanuk.
  • 5. Reference Group Normative Reference Group Comparative Reference Group
  • 6. Information and Experience Factors That Affect Reference Group Influence
  • 7. Make Individual Awarness Provide The Individual Legitimize The Decision
  • 8. Selected Consumer Related References Group Friendship Group Shopping Groups Work Groups Virtual Groups or Communities
  • 10.
  • 12. Shopping Groups Work Groups Consumer Action Group
  • 13.
  • 15. REFERENCE GROUP APPEALS THE FAMILY IS  A CONCEPT IN FLUX  SOCIALIZATION OF FAMILY MEMBERS
  • 16. REFERENCE GROUP APPEALS
  • 19.
  • 21.
  • 22. THE EXECUTIVE AND EMPLOYEE SPOKESPERSON
  • 23. TRADE OR SPOKES- CHARACTERS
  • 24.
  • 25. THE FAMILY IS A CONCEPT IN FLUX
  • 26. Build Test Evaluate THE FAMILY
  • 27. SOCIALIZATION OF FAMILY MEMBERS
  • 28. ADULT CONSUMER SOCIALIZATION INTERGENERA- CONSUMER TIONAL SOCIALIZATION SOCIALIZATION OF CHILDREN
  • 29.
  • 30. Other Functions of The Family Economic Well-Being Emotional Support Suitable Family Lifestyle
  • 31. Family Decision Making and Consumption-Related Roles • Key Family Cosumption Roles Influencers Gatekeepers • Dinamics of Husband-Wife Decision Making: Deciders Buyers – Husband-Dominated Preparers – Wife Dominated Users – Joint Maintainers – Autonomic Disposers
  • 32. The Family Life Cycle • Traditional Family Life Cycle Stage I Stage II Stage III Bachelorhood Honeymooners Parenthood Stage V Stage IV Dissolution Postparenthood
  • 33. The Family Life Cycle • Modifications-The Nontraditional FLC
  • 34. The Family Life Cycle • Modifications-The Nontraditional FLC – Nontraditional FLC Stages Family Households Consumption in Pasangan yang tidak memiliki anak Pasangan yang menikah di usia akhir 30an nontraditional families Pasangan yang memiliki anak di usia akhir 30an Single Parents I Single Parents II Single Parents III Extended Family Nonfamily Households Pasangan yang tidak menikah Divorced person (tanpa anak) Single persons (biasanya generasi muda)