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Margo Schlossberg
- 2. A Little Bit About Margo Schlossberg Travelled to 28 countries Lived and worked in Malaysia and Indonesia Avid soccer player Currently studying Portuguese with private tutor Interviewed for online articles published in Inc, CNN Money, Harvard Business Review, Forbes (see links to articles in the back of this slide deck)
- 3. So Why Me? *Degree from the Monterrey Institute of International Studies in Marketing * Mandatory language study (Bahasa Indonesian, Spanish) * Overseas work experience as a marketing manager * Extensive Writing Experience B2B - US Embassy, American Chamber of Commerce, Siemens * Ecommerce Writing/Online Writing- CPA Review for Free, European Designer Fashion, *Experience across multiple verticals: government, international, not for profit, technology, services
- 4. What Does It Take To Be A Great Content Manager? I’ve Got It!!! • Great Writing Skills • High Energy • Keeping up with the times • Editing skills • Out of the box thinking • Lead generation expertise • A love of all that is writing and content
- 6. So Now That I Have Your Attention- Let’s Talk Content Blog Content and Editorial Calendar User Experience and Globalization/Lo calization 5 things you need to know now Spotlight Emerging Markets- choose an emerging market But they speak English too? What you need to know localization into the UK and Australia
- 7. So Now That I Have Your Attention- Let’s Talk Content Industry Spotlight: - highlight industry knowledge why, how, who First things about making a good first impression- business card etiquette. When leaving words in English is appropriate- connotation
- 8. Lead Generation – White Papers And Videos **A combination of white papers and videos to include a video channel. Video content will not just be unique but will also compliment blog posts, social media, lead generation activities and correlate with where the buyer is in the sales cycle Brand consistency and the international audience- keeping it clear but consistent a case study – read intro (bullet points of what you will learn,findout) to download the case study please complete form.
- 9. Lead Generation – White Papers And Videos 6 things to look for when choosing a translation (localization) agency. Want to see the rest? Click here ** Global Support- 9 Best practices for ensuring your business is geared for delivering customer delight in any language White paper/lead gen **The business case for localization
- 10. But Wait.. There’s More.. Creation of proper YouTube/Vimeo video channel with graphics, lead generation annotation, forms, and video SEO optimization. Posting of videos with proper hashtags to Google Plus - Get to know our translators. Meet X Language speciality/ Industry specialty -- Content that caters towards different stages in the sales cycle- Choosing your export markets? What you need to know about legal translation Interview- 6 things to look for when choosing a translation (localization) agency Accompanying video content But they speak English too? What you need to know localization into the UK and Australia…
- 11. Resources And Links Inc Magazine- http://www.inc.com/bill-murphy-jr/5-business-gift-no-nos.html CNN Money http://money.cnn.com/2013/11/04/smallbusiness/google-blacklist/ Forbes http://www.forbes.com/fdc/welcome_mjx.shtml Harvard Business Review https://hbr.org/2014/06/navigating-an-office-without-formal-processes/