1. The document outlines an innovation system developed by Right Brain Systems with seven building blocks for innovation including creativity, collaboration, diversity, connecting ideas, experimentation, adaptability, and risk tolerance. 2. It discusses unlocking creativity in individuals through passion, playfulness, and risk-taking and in organizations through informal structures, collaborative workspaces, and active learning. 3. The innovation system is operationalized through individual creative thinking, questioning attitudes and networking as well as organizational structures that incentivize learning and reward experimentation.

1. Right Brain Systems LLC.
Srini Koushik
President and CEO
Right Brain Systems LLC.
Twitter Handle - @skoushik
innovation – agility - execution
© Right Brain Systems

2. For time and the world do not stand still.
Change is the law of life. And those who
look only to the past or the present are
certain to miss the future.
John F. Kennedy
© Right Brain Systems

3. Where are they today?
• Circuit City Stores
1.Level 5 Leadership • Fannie Mae
2.Right people on right seats on the bus • Wells Fargo
• Phillip Morris
3.Confront the Brutal Facts • Pitney Bowes
4.Hedgehog Concept • Walgreens
• Gillette Company
5.A Culture of Discipline • Kroger
6.Use technology to accelerate growth • Nucor
• Kimberly Clark
7.The Flywheel Effect • Abbott Laboratories
The past is not a good predictor of success in the future
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4. The Black Swan Events
1. Rare but high impact events occur
2. It is impossible to compute the probability
So how do we
of these consequential rare events
handle these Black
3. Psychological biases that make people Swan events?
ignorant and indifferent to the impact of
these rare events
We don’t plan for them, we make ourselves resilient to them
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5. Business @ The speed of Thought
Consumerization Universal Access Pervasive Computing
Cloud Computing Social Business Big Data
The pace of change is accelerating and converging
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6. Innovation – Key to success
Innovation helps companies take advantage of change
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7. It’s not the strongest of the species that
survive, nor the most intelligent, but the
ones that are the most responsive to
change
Charles Darwin
© Right Brain Systems

8. Deconstructing
Innovation
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9. Learning and innovation go hand in
hand. The arrogance of success is to
think that what you did yesterday will
be sufficient for tomorrow
William Pollard
© Right Brain Systems

10. What is Innovation?
Innovation is the set of capabilities that allows the continuous realization of a
desired future by transforming what is possible into what is valuable for many
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11. Innovation: Experience and Value
Experience and Value
Functionality Reliability Convenience Price
Continuous Innovation Disruptive Innovation
• Improves one or more of these factors • Changes the value proposition
• Driven by mainstream customer needs • Creates new markets
• Has limits • Starts in the lower end of the price spectrum
• Practiced by market leaders • Not viable and in many cases deliberately
ignored by market leaders
The discipline of market leaders frequently gets in the way
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12. Innovation: In different industries
Communications Travel &
Manufacturing
& Media Transportation
• Is innovation limited to certain
industries?
Consumer &
Retail
Public Sector
Financial
Services • Are certain industries immune to
pressures of innovation?
Health & Property & Casualty
Life Sciences Insurance
• Do industry regulations impede
innovation?
Regulated industries are ripe for Disruptive Innovation
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13. Is Innovation all about products?
Business
Product Process Service Value Market
Model
The most difficult innovations to copy are those that combine
many things in a unique way
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14. Innovators: Born or Made?
Innovation is a skill that can be learned and perfected
with practice
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15. Innovation: Stroke of Inspiration?
Innovation is 1% Inspiration and 99% perspiration!!!
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16. Believing in the impossible starts with
believing that the impossible is possible
Srini
© Right Brain Systems

17. A different way of
Thinking
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18. The world as we have created it is a
process of our thinking. It cannot be
changed without changing our thinking
Albert Einstein
© Right Brain Systems

19. How the Human Brain Works?
LEFT BRAIN FUNCTIONS RIGHT BRAIN FUNCTIONS Left – Right Conflict
Look at the chart and say the Color not the word
uses logic uses feeling
detail oriented "big picture" oriented YELLOW BLUE ORANGE
facts rule imagination rules
words and language symbols and images BLACK RED GREEN
present and past present and future PURPLE YELLOW RED
math and science philosophy & religion
can comprehend can "get it" (i.e. meaning) ORANGE GREEN BLACK
knowing believes BLUE RED PURPLE
acknowledges appreciates
order/pattern perception spatial perception GREEN BLUE ORANGE
knows object name knows object function
reality based fantasy based
forms strategies presents possibilities Your left brain Your right brain
practical impetuous insists on reading tries to say the color
safe risk taking
the word.
An idea is a network of neurons making new connections
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20. Think Left and Think Right
Critical Thinking Creative Thinking
Evaluation
Curiosity
Synthesis
Assessment
Imagination
Abstraction
Reasoning through Logic
Playfulness
Elaboration
Convergent Thinking
Reasoning through
Parallel Thinking metaphors and analogy
Analysis
Design Thinking Divergent Thinking
Description
Interpretation Lateral Thinking
The world as we have created it is a process of our thinking.
It cannot be changed without changing our thinking - Einstein
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21. Can anyone be creative?
Creativity makes a leap and then looks to see where it is –
Mason Cooley
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22. Design Thinking
Building to think
People and culture centric
Rapid prototyping
Meaningful experiences
Participatory not just consumption
You see things; and ask “Why?”; But I dream things that
never were; and I say, “Why Not?” – G.B. Shaw
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23. Lean Thinking
A non-zero sum (win-win) principle based management
system focused on creating value for our end customers and
eliminating waste, unevenness and unreasonableness
Respect for People Continuous Improvement
Create Value for Customers Drive continuous Innovation
Improve adaptability to change Create bandwidth
If you see a snake, don’t appoint a committee on
snakes – just kill it – Ross Perot
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24. Knowledge Brokering
Capture
Ideas
Knowledge Keep
Prototype them
Brokering alive
Find new
uses
The only source of knowledge is experience – Albert Einstein
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25. Lateral Thinking
Brain Storming and
Six Thinking Hats MindMap
Brain Writing
Everyone has the right to doubt everything as often as he
pleases and the duty to do it at least once. No way of looking at
things is too sacred to be reconsidered. No way of doing things
is beyond improvement.” – Edward De Bono
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26. Picking your targets
High
What we Research & Imagine &
Learn Explore
Improve Sustain
Importance to
don’t know
organization
Execute & Collect &
What we Improve Collaborate
Outsource Exploit
Know
Low
We Know We don’t Low High
Organizational
know Capability
Innovation is saying “No” to a 1000 things – Steve Jobs
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27. Think left and think right and think low
and think high. Oh, the thinks you can
think up if only you try
Dr. Seuss
© Right Brain Systems

28. The RBS Innovation
System
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29. What is a system?
sys·tem/ˈsistəm/
Noun
1.A set of connected things or parts forming a complex whole, in particular.
2.A set of things working together as parts of a mechanism or an interconnecting network.
• A system has structure, it contains parts (or components) that are directly or
indirectly related to each other;
• A system has behavior, it contains processes that transform inputs into
outputs (material, energy or data);
• A system has interconnectivity: the parts and processes are connected by
structural and/or behavioral relationships.
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30. Seven building blocks for Innovation
1. Creativity and Playfulness
2. Open and Collaborative Culture
3. Diversity of Thought and Experience
4. Connecting ideas across domains
5. Experimenting and prototyping mindset
6. Adaptability to change
7. Risk Tolerance and Acceptance of Failure
These are key to build a sustainable culture of innovation
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31. What gets in the way
• Fear of the Unknown
• Fear of being judged
• Fear of the first step
• Fear of letting go
I learned that courage is not the absence of fear; but
the triumph over it – Nelson Mandela
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32. Unlocking Creativity in Individuals
• Passionate Involvement • Embraces Change
Aptitude – Desire to • Playful • Enjoys Challenges
perform • Creative Thinking • Seeks Solutions
• Optimistic • Suspends Judgment
• Persistent
• Associating
Attitude – The Ability • Observing
to Learn • Questioning
• Experimenting
• Networking
They don’t play it safe, they do something that scares them at the edge of their
capabilities where they may fail – Brad Bird
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33. Organization
• Informal
• Playful
Social • Flexible
• Celebrating Learning
• Small teams
Structural • Context driven teams
• Outcome based hiring
• Incentives and Rewards
• Innovative Workspaces
Operational
• Time to Think
• Active Learning
• Collaborative operations
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34. Innovative Workspaces
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35. The next generation of leaders
CURRENT GENERATION NEXT GENERATION
What they have? What they can do?
What drives
Looking good Being good
them?
Stability and Certainty Change and Ambiguity
Reinforce hierarchy Reinforce informal networks
How they
Command and control Enable and Contribute
manage?
Operational Experimentation
What they Depth of Expertise Breadth of Experience
Value? Celebrate Success Celebrate Learning
Amity & Conformance Viewpoints & Creative Tension
Leadership is lifting a person’s vision to high sights, the raising of a
person’s performance to a higher standard, the building of a
personality beyond its normal limitations. —Peter Drucker
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36. Operationalizing Innovation
Individual Organization Leadership
Creativity and Playfulness Creative Thinking Informal Structure Accessible Leaders
Open and Collaborative Suspends judgment Innovative Contribute and Enable
Workspace
Diversity of Thought Questioning Collaborative Viewpoints and
Operations Creative Tension
Connecting ideas across domains Networking Active Learning Informal Network
Experimenting and Prototyping Persistent Small Teams Persistent
Adaptability to Change Embraces Change Context Sensitive Embraces Change
teams
Risk Taking Optimistic Incentives and Celebrate Learning
Rewards
Do or Do Not; There is no try - Yoda
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37. He who innovates will have for his
enemies those who are well under the
existing order and only lukewarm support
from those who might be better off under
the new
Machiavelli
© Right Brain Systems

38. Common Patterns of Innovation
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39. Conclusion
• Innovation is key to the long-term growth and success
of any organization
• All individuals and organizations can learn how to
Innovate
• Innovation requires an unflinching commitment from
leaders
• Technology and IT can play a critical role in Innovation
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