What do you do when you're site is invisible because it's on page 3 of Google? Do you need to spend a lot of money? Does it take a lot of time? Not at all. Learn how a few user-friendly improvements can bring huge ranking, traffic and sales results. Updating a website with new pages, content, headlines and photos resulted in our client reaching the #1 search result in Google for her primary keyword.

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Added new related pages helped SEO
#1 in Google SEO Nadia Shalini
Congratulations Reaching #1 in Google, Nadia - Right Hand
Planning righthandplanning.com
Ok, the headline’s a #HumbleBrag
because Nadia’s our client and we
just updated her website.
But let’s look at what we did to see
how a few on-site SEO
improvements can help a lot…
Also, be sure to see the very
of this post for the mostbottom
important SEO factor in any
website update.
Top Position in Google
Nadia’s site is currently in the top position in Google for the search term,nadiashalinimakeupartist.com
“Los Angeles Makeup Artist” – up from a previous position on page !three
Ranking Above Yelp and Local Listings
With her site appearing in the #1 “organic” position it means she’s seen her competition in the mostabove
visible places – and being the list of company names, addresses,Yelp Google Local. Google Local
phone number with pins on the small Google Map at right.
Top Keyword for Her Category
“Makeup artist LA” is the top keyword term for her category and being in the number one “organic” spot
(top listing that’s not an ad) means she’s getting the majority of clicks from people searching that term.
On-Site SEO Changes Included:
New pages added
Use of related keywords – not just “makeup artist”
Headlines
Body copy
Page title
Meta descriptions
Photo file names, alt tags and descriptions
No “keyword stuffing”! The one thing we was use the phrase, “makeup artist Los Angeles” alldidn’t do
over the site. We did add it in a few places, where appropriate.
What We Did
Since Nadia needed new pages anyway to flesh out her basic services, we were able to do several things
that helped her SEO:

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The Dog: Chicago Style Hot Dog
that helped her SEO:
Just adding new material to a site is thought to get Google’s attention
Increased related terms (Latent Semantic Indexing)
Added nearby location names – theLos Angeles neighborhoods she serves
Made her site load faster
Why We Did It
All of the changes were done because they needed to be done for various customer service and business
and marketing purposes.
She added more pages with detailed information about her services to help her visitors get more
information before booking an appointment.
We added copy about neighborhoods in LA she works in to help people doing local searches.
And site speed was increased to make sure people didn’t surf away while waiting for the site to
load.
Because she works in show business in Hollywood, the portfolio on her site has a lot of high resolution
images that created more page load challenges than a typical site.
Adding New Pages Helps SEO
Part of her site update included fleshing out her makeup services from a one page listing to one page for
each of the services she offers. This gave us a great opportunity to use a variety of related terms and
concepts on her site.
“Latent Semantic Indexing”
This fancy term just means using words that go together naturally
Most of the new pages are are decent search terms of their own, like “bridal makeup” and together they
support “ ” (LSI) that is part of how search engines like Google understand a site.Latent Semantic Indexing
Latent semantic indexing or analysis is just a fancy way of saying some words and phrases go together
naturally.
An example of LSI might be, if your site is about hot dogs, it
would be normal to also see words like “ketchup”, “mustard”,
“buns” and maybe “Coke” or even “baseball” or “summer” on
the site as well.
Not All Google First Places Are the Same
It used to be when you got to number one in Google, you were
there nationwide, for all searchers.
Today Google varies search results much more by someone’s
search history, their location, ongoing news and events and
other factors known only to the Google Gods (and techies!)
So there’s no resting at the top and the Humble Brag we started out with is a little diminished.
The Most Important Site Update Is Still…

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Added new
related pages
helped SEO
photo:
The Most Important Site Update Is Still…
Although traffic is still usually better when you’re at the top, the most import aspects of this site update are
that they were done to help her customers and help her business.
The fact that Google took notice of Nadia’s site and presented it first as a relevant resource supports the
idea that and business is .doing what’s right for your visitors the best SEO strategy
Photo by:
Arnold Gatilao The Dog: Chicago Style Hot Dog
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Peter Semple
Pete Semple is a strategic marketing planner with SEO, SEM, Social Media and Content
Marketing experience. He has 18 years experience helping small and medium sized
business, startups and entrepreneurs meet their marketing goals. He is the owner of Right
Hand Planning marketing consultancy.