The Accelerate to Cloud keynote will help you understand the current state of cloud adoption, identify the business value for your organization, and provide you a framework to plot your course to cloud adoption.

1. New York
Sept 18th 2013

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Today’s Agenda!
1:30
3 Steps to Accelerate to Cloud
Michael Crandell, RightScale, CEO
Rishi Vaish, RightScale, VP of Product
2:30
Hybrid Cloud Strategies
Jaret Chiles, Rackspace, Enterprise Cloud Solutions Architect!
2:45
Real-World Stories from the Road to Cloud
Lawrence Sica, ICAP, Cloud Architect
3:30
Demo: Agility in a Cloud-Enabled Enterprise
Claudio Gentile, RightScale, Cloud Solutions Engineer
4:30
Networking and Cocktails with the Experts

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3 Steps to Accelerate to!

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3 Steps to Accelerate Your Cloud!
1
Get Out Your Map
2
Pick Your Destination
3
Plan a Route

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Get Out Your Map!

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Choice!
The Rise of the Clouds

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What a Difference a Year Makes!
Open Sourced
Goes OpenStack
Launched
Adds Australia
GA
Apr
Jun
Aug
Oct
Dec
Feb
Apr
2012! 2013!
Launched
Grizzly Released
vCHS GA
Jun
Aug

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Hybrid Matures!
All of the Above
Single private
5%
Single public
11%
No plans
7%
Multi-public
15%
Multi-private
15%
Hybrid cloud
47%
Multi-cloud
77%
Source: RightScale State of the Cloud Report 2013

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Evolution of Hybrid Architectures!
App 1
App 2
Public Cloud!
App 3
App 4
Private Cloud!
From a Portfolio of Resource Pools…
App 2
…to a unified Resource Pool.

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Using!
Cloud!
Unlocks!
Value

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Cloud Maturity Model!
8%! 17%! 26%! 23%! 26%!
Source: RightScale State of the Cloud Report 2013
Cloud!
Watchers!
Cloud!
Beginners!
Cloud!
Explorers!
Cloud!
Focused!
No!
Plans!
Planning! First project! Apps running! Heavy use!

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Benefits Grow!
0%
20%
40%
60%
80%
100%
Cloud Beginners Cloud Explorers Cloud Focused
%ofRespondents
Business continuity
Higher performance
Geographic reach
IT staff efficiency
Higher availability
Faster time to market with apps
Greater scalability
Faster access to infrastructure
12
Source: RightScale State of the Cloud Report 2013

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Pick a Destination!

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What Business Value Do You Want?!
Increase Enterprise Agility
Drive Operational Efficiencies
Expand Markets & Capabilities
Increase Investment Flexibility
Faster Time to Market
Accelerate Innovation
Fail (or Succeed) Fast
Cut Infrastructure Costs
Reduce Overprovisioning
Increase IT Efficiency
New Geographies
New Capabilities
Web-Scale Applications
CapEX to OpEX
Reduce sunk costs
Reduce lock-in

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What Do You Need to Consider?!

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Modular building blocks
Multi-tenant, high density
Purpose-built systems
Single-tenant, low density
Benefit: Pooled!

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Consideration: Consistency !
Consistent performance & reliability
Consistent utilization

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Benefit: Accessible by Network & API!
Designed for networked access
Programmatic and extensible
Designed for isolation
Monolithic

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Consideration: Security !
Security outside the private network
Heterogeneous APIs and behaviors

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Benefit: On-Demand Self Service!
Focus on wait, throughput
Decentralized
Focus on service level
Centrally controlled

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Consideration: Waste!
Simple, flexible ordering
Complex merchandising and procurement
Self-service de-provisioning

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Benefit: Elastic Scale and Ephemeral Use!
‘Infinitely’ scalable
Sized to current use
Capacity-bound
Sized to peaks

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Consideration: Automation!
Architectural rework
Dynamic configuration
Integrated monitors and orchestration

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Benefit: Metered Pay-Per-Use!
Opex
Allocation based on usage
Capex + Maintenance
Allocation based on forecast

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Consideration: Tracking & Planning!
Budgeting
Chargeback
Purchase options

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Why!
Cloud!
Management?!

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Our View of Cloud Management!
A framework of tools to solve cloud challenges and increase your
ability to enjoy cloud benefits
!
Consistency and reliability of shared, commodity resources
Secure access to a variety of remote, networked resources
Self-service accessibility of an approved configuration menu
Elastic, instantaneous scalability driven by automation!
Usage transparency and optimization!

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The Core Cloud Management Toolset!
• Resource management
• Compute, network, storage
• Governance
• Policy management
• Identity and access management
• Usage and cost management
• Configuration
• Configuration management
• Service catalog
• License management
• Automation
• Resource monitoring and alerting
• Automated scaling and deployment orchestration

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What Does This Mean for Your Business?!
1. Combat complexity and stay
organized
2. Respond quickly to customer
and market demands
3. Spend less time firefighting
4. Keep tabs on what’s
happening
5. Stay flexible and portable
6. Focus on your core
competencies

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Plot Your Route!

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Where to Start: Segment Your App Portfolio!
• Greenfield
• Designed for cloud
Cloud-Ready
Elastic Web
Traditional
• Web architecture
• Elastic design
• Monolithic
• Legacy
• Traditional vendors
✔✔
✔
?

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Evaluating Applications for the Cloud!
• Business impact
• Should we put this app on the cloud?
• What benefits will we get?
• Technical requirements
• Can we put this app on the cloud?
• How much will migration or build out cost?
• Choose the best ROI
• High business impact
• Appropriate technical requirements

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Business Impact: Framework Sample!
App 1 App 2 App 3 App 4 App 5
Business Impact
Fast time to market u u u u u
Experimental u u u u u
Demand fluctuation u u u u u
Transitory/Time limited u u u u u
Many instances u u u u u
Many changes u u u u u
DevOps/CI u u u u u
New geographies u u u u u
New capabilities u u u u u
OpEX is desirable u u u u u

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Technical Fit: Framework Sample!
App 1 App 2 App 3 App 4 App 5
Governance Factors
Data Residency u u u u u
Regulatory (PCI, HIPAA) u u u u u
Security Requirements u u u u u
Technical Requirements
Load Balancer: Session
Affinity
u u u u u
Application: Licensing u u u u u
Cache: Persistent u u u u u
Database: Working set size u u u u u
Security: Egress filtering u u u u u
…

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Refactor
Don’t Migrate
Hold Off
Quick Wins
Rank Your Apps to Prioritize!
App 9
App 7
App 2
App 3
App 5
App 1
App 4
App 8
App 6
BusinessImpact
Technical Fit

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4 Common Starting Points!
Marketing Campaigns
Mobile Apps
Self Service Test & Dev
Batch Processing

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Your Cloud Team: Org Implications!
Create a cloud team with a mix of new and existing talent
Evaluate existing processes, tools are only part of the story
Focus on business drivers – agility, efficiency, new markets, opex

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A Cloud Itinerary!
• Lay out your cloud strategy
• Understand your Business Value Tracks
• Develop your goals, what you want to accomplish
• Determine how you will evaluate success
• Select applications and use cases based on ROI
• Start with the best, not the worst, technical fit
• Align to meaningful business impact
• Favor greenfield and cloud-friendly applications
• Get started
• Stand up an application on a public cloud
• Run a POC private cloud
• Start using tools that will make scaling your cloud strategy easier