The Accelerate to Cloud keynote will help you understand the current state of cloud adoption, identify the business value for your organization, and provide you a framework to plot your course to cloud adoption.

1. Chicago
Oct 3rd 2013

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Today’s Agenda!
11:00
3 Steps to Accelerate to Cloud: Get Out Your Map
Ted Lewis, RightScale, Regional Sales Director
12:00 "Lunch
!
1:00
Demo: Agility in a Cloud-Enabled Enterprise
Vijay Tolani, RightScale, Cloud Solutions Engineer
!
1:30
3 Steps to Accelerate to Cloud: Plot Your Route
Ted Lewis, RightScale, Regional Sales Director!

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3 Steps to Accelerate to!

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3 Steps to Accelerate Your Cloud!
1
Get Out Your Map
2
Pick Your Destination
3
Plan a Route

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Get Out Your Map!

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Choice!
The Rise of the Clouds

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What a Difference a Year Makes!
Open Sourced
Goes OpenStack
Launched
Adds Australia
GA
Apr
Jun
Aug
Oct
Dec
Feb
Apr
2012! 2013!
Launched
Grizzly Released
vCHS GA
Jun
Aug

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Hybrid Matures!
All of the Above
Single private
5%
Single public
11%
No plans
7%
Multi-public
15%
Multi-private
15%
Hybrid cloud
47%
Multi-cloud
77%
Source: RightScale State of the Cloud Report 2013

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Evolution of Hybrid Architectures!
From a Portfolio of Resource Pools…
App 1
App 2
Public Cloud!
App 3
App 4
Private Cloud!
App 2
…to a unified Resource Pool.

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Using!
Cloud!
Unlocks!
Value

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Cloud Maturity Model!
8%! 17%! 26%! 23%! 26%!
Source: RightScale State of the Cloud Report 2013
Cloud!
Watchers!
Cloud!
Beginners!
Cloud!
Explorers!
Cloud!
Focused!
No!
Plans!
Planning! First project! Apps running! Heavy use!

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Benefits Grow!
0%
20%
40%
60%
80%
100%
Cloud Beginners
Cloud Explorers
Cloud Focused
%ofRespondents
Business continuity
Higher performance
Geographic reach
IT staff efficiency
Higher availability
Faster time to market with apps
Greater scalability
Faster access to infrastructure
12
Source: RightScale State of the Cloud Report 2013

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What Business Value Do You Want?!
Increase Enterprise Agility
Drive Operational Efficiencies
Expand Markets & Capabilities
Increase Investment Flexibility
Faster Time to Market
Accelerate Innovation
Fail (or Succeed) Fast
Cut Infrastructure Costs
Reduce Overprovisioning
Increase IT Efficiency
New Geographies
New Capabilities
Web-Scale Applications
CapEX to OpEX
Reduce sunk costs
Reduce lock-in

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Driving Business Value from Cloud!
Agility
New Markets and Products
Efficiency
Changing the Financial Model

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Agility at Pearson!
Requirements:
• Large scale, 3M+ students
• Single-tenant SaaS
• Multi-cloud
• Fast customer POC & onboarding
Solution:
• Clone-able, customizable
environments
• Consistent dev and production
environments
• AWS and Rackspace
• Ability to easily pilot and test

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What is Pearson Doing?!
Our Goals
• Cloud can be connected
• At least as easy and integrated as anything else
• A test-bed for automation and integration
• A showcase for transformation
Our Objectives
• Push-button deployment
• Automated integration into existing management tools.
• Asset Management
• Monitoring
• Configuration and Software Deployment

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Using RightScale!
• Integration Bus model
• RightScale brokers the APIs
• Simple hooks: RightScale provides the hooks
• Loose binding: Pearson owns most of the logic
• The tools and time invested are not cloud-only
• Cross cloud support
• Templates
• Images
• API (almost)
• Easy to shift the integration points

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Efficiency at Samsung SDS!
Requirements:
• Private cloud offering by ‘central
IT’ to business units
• AWS-like and AWS-integrated
• Low latency for data replication
Solution:
• Hybrid OpenStack & AWS cloud
• Additional ‘Availability Zone’ for
cost, HA, and performance
• Unified management with
RightScale

19. Copyright © 2013 Samsung SDS Co., Ltd. All rights reserved
§ Predictable High Performance
§ Samsung SDS Security Policy compliance
§ Flexible and Low Cost Infrastructure
Global, Elastic infrastructure to support unpredictable B2C Service traffic
BUSINESS DRIVERS
Cloud Controller Cloud Bursting/DR
Unified NOC CDN/ADN
Customized security Dedicated infra
SDS DirectionsB2C Service Requirements
Openstack
Scalability
& Cost
Global
Service
B2C Private Cloud (SPCS)
SPCS+PublicCloud=Hybrid
Integrated Global Operations
§ Unpredictable Demand
§ Low upfront investment
§ Unified Cloud Management System
§ Global Deployment that meets user performance

20. Copyright © 2013 Samsung SDS Co., Ltd. All rights reserved
HYBRID CONTROLLER!
Hybrid Cloud Controller (RightScale)
App Deployment
Monitoring
Automation
Governance
Application Server
Database Server
Load Balnacer
Application Server
Database Server
Load Balnacer
• VPN
• Dedicated Line
Private Cloud(SPCS)
Public Cloud
Resource/App
Control/Management

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New Markets at Intercontinental!
• Targeted Consumer Website for China
• Global Training Environment

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Using RightScale!
• Consumer site and training sites use auto-scaling to run
efficiently
• Minimizes the number of administrators needed to run these
environments

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Opex at American Girl!
Requirements:
• 10x load increase after Christmas
• Quickly deploy infrastructure to
meet a marketing deadline
Solution:
• Scale 10 days in advance to
ensure capacity can handle load
• Stable system that does not need
to be actively managed
• Increased utilization and decrease
costs using AWS and RightScale

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Pick a Destination!

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What Do You Need to Consider?!

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Consideration: Consistency !
Consistent performance & reliability
Consistent utilization

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Consideration: Security !
Security outside the private network
Heterogeneous APIs and behaviors

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Consideration: Waste!
Simple, flexible ordering
Complex merchandising and procurement
Self-service de-provisioning

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Consideration: Automation!
Architectural rework
Dynamic configuration
Integrated monitors and orchestration

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Consideration: Tracking & Planning!
Budgeting
Chargeback
Purchase options

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Why!
Cloud!
Management?!

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Our View of Cloud Management!
A framework of tools to solve cloud challenges and increase your
ability to enjoy cloud benefits
!
Consistency and reliability of shared, commodity resources
Secure access to a variety of remote, networked resources
Self-service accessibility of an approved configuration menu
Elastic, instantaneous scalability driven by automation!
Usage transparency and optimization!

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The Core Cloud Management Toolset!
• Resource management
• Compute, network, storage
• Configuration & service management
• Configuration management
• Service catalog
• Governance
• Policy management
• Identity and access management
• Usage and cost management
• Automation
• Resource monitoring and alerting
• Automated scaling
• Deployment orchestration

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What Does This Mean for Your Business?!
1. Combat complexity and stay
organized
2. Respond quickly to customer
and market demands
3. Spend less time firefighting
4. Keep tabs on what’s
happening
5. Stay flexible and portable
6. Focus on your core
competencies

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Plot Your Route!

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Where to Start: Segment Your App Portfolio!
• Greenfield
• Designed for
cloud
• Web
architecture
• Elastic design
• Monolithic
• Hairball
• Legacy
• Standard
technologies
Elastic Web
Traditional
Cloud-Ready
ROI
Nightmare

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Evaluating Applications for the Cloud!
• Business impact
• Should we put this app on the cloud?
• What benefits will we get?
• Technical requirements
• Can we put this app on the cloud?
• How much will migration or build out cost?
• Choose the best ROI
• High business impact
• Appropriate technical requirements

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Business Impact: Framework Sample!
App 1
App 2
App 3
App 4
App 5
Business Impact
Fast time to market
u
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u
Experimental
u
u
u
u
u
Demand fluctuation
u
u
u
u
u
Transitory/Time limited
u
u
u
u
u
Many instances
u
u
u
u
u
Many changes
u
u
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DevOps/CI
u
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New geographies
u
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New capabilities
u
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OpEX is desirable
u
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Technical Fit: Framework Sample!
App 1
App 2
App 3
App 4
App 5
Governance Factors
Data Residency
u
u
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Regulatory (PCI, HIPAA)
u
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Security Requirements
u
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u
Technical Requirements
Load Balancer: Session
Affinity
u
u
u
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Application: Licensing
u
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u
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Cache: Persistent
u
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Database: Working set size
u
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Security: Egress filtering
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…

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Refactor
Don’t Migrate
Hold Off
Quick Wins
Rank Your Apps to Prioritize!
App 9
App 7
App 2
App 3
App 5
App 1
App 4
App 8
App 6
BusinessImpact
Technical Fit

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4 Common Starting Points!
Marketing Campaigns
Mobile Apps
Self Service Test & Dev
Batch Processing

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Your Cloud Team: Org Implications!
Create a cloud team with a mix of new and existing talent
Evaluate existing processes, tools are only part of the story
Focus on business drivers – agility, efficiency, new markets, opex

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A Cloud Itinerary!
• Lay out your cloud strategy
• Understand your Business Value Tracks
• Develop your goals, what you want to accomplish
• Determine how you will evaluate success
• Select applications and use cases based on ROI
• Start with the best, not the worst, technical fit
• Align to meaningful business impact
• Favor greenfield and cloud-friendly applications
• Get started
• Stand up an application on a public cloud
• Run a POC private cloud
• Start using tools that will make scaling your cloud strategy easier