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Build a Better Way of
    Delivering IT



           April 11, 2013

   Watch the video of this presentation


                                          #rightscale
2#

Today’s Panel



    Niki Acosta,          Paul Mourani,           Ryan Geyer,
    Cloud Evangelista,    Business                Cloud Solutions
    Rackspace             Development,            Engineer,
                          RightScale              RightScale


  Q&A
  • Parker Terlaak, Account Manager, RightScale


    Please use the “Questions” window to ask questions any
                             time!
3#



Agenda
• The Open Cloud Model with Openstack

• Why Build Cloud-aware Applications?

• Make the Cloud Your Own – The Hybrid IT Model

• Leveraging Unified Management and Automation

• Demo

• Q&A
4#


Our Vision: A Global Open Cloud




    ALL BACKED BY FANATICAL SUPPORT
5#
The Rackspace Portfolio
6#

LEVERAGING RIGHTSCALE TO MANAGE
MULTIPLE CLOUDS
   RACKSPACE DATA CENTERS   CUSTOMER   DATA CENTER
                              SITE          X




   PUBLIC        PRIVATE    PRIVATE     PUBLIC OR
   CLOUD         CLOUD      CLOUD        PRIVATE
                                         CLOUD
7#



Application Centric Model

            Apps                                         Apps
                        Application   Infrastructure
                          Focused     Focused
                                                        vCloud
        RightScale
                                                       Connector
           Rackspace
     Private Cloud powered                              vCloud
         by OpenStack                                   Director


            KVM                                         ESX



       Infrastructure                             Infrastructure


     Cloud Approach                             Traditional Approach




                                                                       7
8#

Define Your Cloud
• What customization do you need for your business?

        Applications & Data                          Web Apps, Dev/Test, Self-Service, etc.


        RightScale Cloud
        Management Platform


        Cloud Infrastructure Software
        Virtual Servers & Networking, Cloud & Storage Controller


        Hypervisor


        Cloud Infrastructure Software                                          Commodity
        Host Servers – CPU, Memory, Networking, Storage                         Hardware




                                                                                              8
9#
Unified Management
10#

Case Study
 Behance is a platform to showcase and discover creative work.

 CHALLENGES:
 Fast-growing company with huge amount of images to store, process, and
 deliver.

 RACKSPACE and RIGHTSCALE SOLUTION:
 Rackspace® Dedicated Servers, Cloud Servers, RackConnectTM, Dedicated
 Network Attached Storage (dNAS) all managed with RightScale Cloud
 Management

 BUSINESS OUTCOME:
 Company can rapidly scale its business; able to store lots of user-generated
 content; saves time and money; allows their development team to focus on
 building a better product.
11#


Workload Liberation Preserves Choice

                                          Multi-Cloud filters

                                          Geography
                                          Cost
                                          Performance
                                          Features
                                          Compliance
                                          Security
                                          Existing Vendors


                  Cloud Management Platform




       Internal           External
                                              Public
       Private            Private


                                                                11
12#

           CLOUD MATURITY

High
                                                                                                                   Continuous
                                                                                                                   Optimization
                                                                                                                   Dynamic workloads
                                                                                                                   HA Production
                                                                                                                   SDLC Test/Dev to
                                                                                                                    Production
                                                                                                    Application    BC/DR
                                                                                                    Automation
Maturity




                                                                                                    HA
                                                                                                    Self-healing
                                                                                                    Auto-scaling


                                                                        Multi-Cloud
                                                                        Use of Templates
                                                                        Code once, use everywhere
                                                                        Governance

                                          Server
                                          Automation
                                           Launch servers via scripts
                                           Use of Chef or Puppet

                Provisioning Time
                Launch through OS Image
                Bootstrapping


Low                                                                                                                       High
                                             Value to Business
13#




DEMO
14#

RightScale and Rackspace Onboarding

                            Project
    Scoping &                                     Go-live
                            Planning &
    Design                                        Support
                            Guidance

    Activities              Activities            Activities
    Project scoping         Dedicated project     Testing & Optimization
                            management and        assistance and
    Rackspace and           scrums                guidance
    RightScale architects
    and engineer            Technical guidance    Pre-launch
    is assigned to          to track progress     deployment review
    your team               and troubleshoot
                                                  Launch day support

    Deliverables            Deliverables          Account Managers
    Architecture design     Tracking of project   assigned
    document                work plan

    Step-by-step                                  Deliverables
    work plan                                     Live System
15#


Scoping & Design
                         • Commitment to new Philosophy
                            • Willing to “break-the-glass”
Activities
                            • Identifying appropriate next-gen
• Kick-off call
• Project scoping call
                              architecture
• Rackspace +               • Decouple application layer
RightScale architect
and engineer is
                            • Transformation of data layer
assigned to your team       • Enhancing & evolving personnel skillset

Deliverables
                         • Hardware
• Architecture              • Tailoring compute, storage & networking
  design document             resources to your application needs
• Step-by-step work
  plan                   • Identifying appropriate targets for on-
                           demand capacity
16#


Project Planning & Guidance

                          • Use of pre-built RightScale Templates,
Activities                  Alerts, Escalations and Monitoring
• Dedicated project
  management and
  scrums
• Technical guidance to   • Advise on application deployment and
  track progress and
  troubleshoot
                            management best practices
Deliverables
• Tracking of project
  work plan
                          • Openstack Training

                          • RightScale Training
17#


Go-Live Support
                       • Testing, Optimization and Automation
                         Test
Activities
• Testing &            • Rackspace 24x7 “Fanatical Support
Optimization
assistance and
                          • Access to OpenStack expertise
guidance                  • Monitoring
• Pre-launch
  deployment review       • Remote Patches & Upgrades
• Launch day support
•Account Manager is    • RightScale/Rackspace Support
assigned                  • “No Hand Off” policy
Deliverables              • Infrastructure and Application support
• Live System               unified
                       • Post Evaluation Review
                       • Next Phase Planning
18#



Why RightScale and Rackspace?
• Keep the “why” in mind
   •   We believe in a new and better way to deliver IT to your business
   •   We will help you get there
   •   You’ll escape the drudgery, flakiness and inflexibility of the old way
   •   You’ll become the person who moves your company forward


• Tap into the RightScale & Rackspace Braintrust
   • Work with the cloud experts
   • RightScale is the first cloud management platform and has launched over
     5 million cloud servers through it’s platform
   • Rackspace is known as the leader in providing choices for customers,
     starting the OpenStack initiative and Fanatical Support.
   • You won’t find a better team to work with
19#

Resources and Q&A
 Call RightScale:
 Toll Free: 1.866.720.0208
 Int’l: 1.805.855.0265


 Try RightScale Free Edition:
 www.rightscale.com


 Attend our sessions at the OpenStack Summit next week

 Learn at the RightScale Conference:
 In-depth sessions with RightScale and Rackspace
 http://www.rightscalecompute.com/

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RightScale Webinar: Build a Better Way of Delivering IT for Increased Choice and Flexibility

  • 1. Build a Better Way of Delivering IT April 11, 2013 Watch the video of this presentation #rightscale
  • 2. 2# Today’s Panel Niki Acosta, Paul Mourani, Ryan Geyer, Cloud Evangelista, Business Cloud Solutions Rackspace Development, Engineer, RightScale RightScale Q&A • Parker Terlaak, Account Manager, RightScale Please use the “Questions” window to ask questions any time!
  • 3. 3# Agenda • The Open Cloud Model with Openstack • Why Build Cloud-aware Applications? • Make the Cloud Your Own – The Hybrid IT Model • Leveraging Unified Management and Automation • Demo • Q&A
  • 4. 4# Our Vision: A Global Open Cloud ALL BACKED BY FANATICAL SUPPORT
  • 6. 6# LEVERAGING RIGHTSCALE TO MANAGE MULTIPLE CLOUDS RACKSPACE DATA CENTERS CUSTOMER DATA CENTER SITE X PUBLIC PRIVATE PRIVATE PUBLIC OR CLOUD CLOUD CLOUD PRIVATE CLOUD
  • 7. 7# Application Centric Model Apps Apps Application Infrastructure Focused Focused vCloud RightScale Connector Rackspace Private Cloud powered vCloud by OpenStack Director KVM ESX Infrastructure Infrastructure Cloud Approach Traditional Approach 7
  • 8. 8# Define Your Cloud • What customization do you need for your business? Applications & Data Web Apps, Dev/Test, Self-Service, etc. RightScale Cloud Management Platform Cloud Infrastructure Software Virtual Servers & Networking, Cloud & Storage Controller Hypervisor Cloud Infrastructure Software Commodity Host Servers – CPU, Memory, Networking, Storage Hardware 8
  • 10. 10# Case Study Behance is a platform to showcase and discover creative work. CHALLENGES: Fast-growing company with huge amount of images to store, process, and deliver. RACKSPACE and RIGHTSCALE SOLUTION: Rackspace® Dedicated Servers, Cloud Servers, RackConnectTM, Dedicated Network Attached Storage (dNAS) all managed with RightScale Cloud Management BUSINESS OUTCOME: Company can rapidly scale its business; able to store lots of user-generated content; saves time and money; allows their development team to focus on building a better product.
  • 11. 11# Workload Liberation Preserves Choice Multi-Cloud filters Geography Cost Performance Features Compliance Security Existing Vendors Cloud Management Platform Internal External Public Private Private 11
  • 12. 12# CLOUD MATURITY High Continuous Optimization Dynamic workloads HA Production SDLC Test/Dev to Production Application BC/DR Automation Maturity HA Self-healing Auto-scaling Multi-Cloud Use of Templates Code once, use everywhere Governance Server Automation Launch servers via scripts Use of Chef or Puppet Provisioning Time Launch through OS Image Bootstrapping Low High Value to Business
  • 14. 14# RightScale and Rackspace Onboarding Project Scoping & Go-live Planning & Design Support Guidance Activities Activities Activities Project scoping Dedicated project Testing & Optimization management and assistance and Rackspace and scrums guidance RightScale architects and engineer Technical guidance Pre-launch is assigned to to track progress deployment review your team and troubleshoot Launch day support Deliverables Deliverables Account Managers Architecture design Tracking of project assigned document work plan Step-by-step Deliverables work plan Live System
  • 15. 15# Scoping & Design • Commitment to new Philosophy • Willing to “break-the-glass” Activities • Identifying appropriate next-gen • Kick-off call • Project scoping call architecture • Rackspace + • Decouple application layer RightScale architect and engineer is • Transformation of data layer assigned to your team • Enhancing & evolving personnel skillset Deliverables • Hardware • Architecture • Tailoring compute, storage & networking design document resources to your application needs • Step-by-step work plan • Identifying appropriate targets for on- demand capacity
  • 16. 16# Project Planning & Guidance • Use of pre-built RightScale Templates, Activities Alerts, Escalations and Monitoring • Dedicated project management and scrums • Technical guidance to • Advise on application deployment and track progress and troubleshoot management best practices Deliverables • Tracking of project work plan • Openstack Training • RightScale Training
  • 17. 17# Go-Live Support • Testing, Optimization and Automation Test Activities • Testing & • Rackspace 24x7 “Fanatical Support Optimization assistance and • Access to OpenStack expertise guidance • Monitoring • Pre-launch deployment review • Remote Patches & Upgrades • Launch day support •Account Manager is • RightScale/Rackspace Support assigned • “No Hand Off” policy Deliverables • Infrastructure and Application support • Live System unified • Post Evaluation Review • Next Phase Planning
  • 18. 18# Why RightScale and Rackspace? • Keep the “why” in mind • We believe in a new and better way to deliver IT to your business • We will help you get there • You’ll escape the drudgery, flakiness and inflexibility of the old way • You’ll become the person who moves your company forward • Tap into the RightScale & Rackspace Braintrust • Work with the cloud experts • RightScale is the first cloud management platform and has launched over 5 million cloud servers through it’s platform • Rackspace is known as the leader in providing choices for customers, starting the OpenStack initiative and Fanatical Support. • You won’t find a better team to work with
  • 19. 19# Resources and Q&A Call RightScale: Toll Free: 1.866.720.0208 Int’l: 1.805.855.0265 Try RightScale Free Edition: www.rightscale.com Attend our sessions at the OpenStack Summit next week Learn at the RightScale Conference: In-depth sessions with RightScale and Rackspace http://www.rightscalecompute.com/

Editor's Notes

  1. With the massive innovation and maturation of cloud technologies and services in the IT community over the past couple of years now is the time to evaluate new approaches to build flexibility and resiliency into your business strategy. When you incorporate the latest in cloud technology you can optimize your infrastructure and applications to enable rapid deployments, elegantly handle demand and go to market faster. Today we will cover the Open Model of Openstack, Why build Cloud-aware applications, Making the cloud your own, and leveraging unified management and automation followed by a demo and Q&A…all in an effort in building a better way to deliver IT to your business.
  2. Niki – In addition to your message, please make mention of you open cloud model and with Openstack, it is designed to be open to allow an iterative model that one can layer in a multitude of various solutions, such as RightScale, depending on your specific needs and use cases.
  3. Speaker instruction:This is a good jumping off point to have customer discussions regarding the roadmap and overall portfolio.
  4. Niki
  5. Making your applications cloud-aware is the first step to optimizing the Cloud. When you create cloud-aware applications you build in features so your applications can dynamically scale, enable failover, run on any infrastructure and change quickly as needed based on business demands. This is a flip from the traditional model of leading with infrastructure, which can limit the agility of your application.In the traditional role, such as with vmware exampled here, one builds functionality based on the hypervisor, additional management tools are there to help better manage vms but in the end the infrastructure is built to a certain number of 9s and then the application is layered on and told to live in the world already created. This is a closed model, with each layer dependent on the underlying layer. Take one layer out and the stack collapses. In the cloud approach design is a top–down model. The application is king and it dictates to the underlying infrastructure on when, how and to what level it is will be consumed. This is an open model, meaning that it is designed to be iterative by allowing flexibility of choice in the stack. Hypervisor features that many folks have grown accustomed to such as vMotion, HA and fault tolerance are now handled at the higher levels of the stack: at the application, cloud manager and orchestration levels offering control not only at the OS but the entire application stack. Now to take advantage of this model, one must unbundle their applications from the traditional model and unbundle them in scripts that can run specific functions at boot, during operations or termination. There is no silver bullet for this transition, but we have the expertise and prebuilt assets to help you along the way. So when you begin with the application, it provides increases in automation, consistency and choice the cloud can provide while lowering your costs while being more responsive and better aligned to meet the needs of the business. RightScale and Rackspace joint solutions serve many enterprise cloud-aware application workloads including dynamic/auto scaling workloads, high availability/fault tolerant production workloads, and overall lifecycle management from Test/Dev to Production.
  6. Define Your Cloud and Make it your own. There is no denying the influence public clouds have had on the delivery of IT to the enterprise. IT seeks to create internal systems based on existing hardware and provide on-demand access to resources. There are many reasons for building your own private cloud but some reasons include: performance(you know your applications best and optimizing the semantics of your infrastructure for those specific needs will return the best results), Cap Ex vs Op Ex, compliance, etc. A proven, private cloud configuration architecture developed by Rackspace and powered by OpenStack can dramatically speed up your efforts. There are many reasons for building your own private cloud but some reasons include: performance(you know your applications best and optimizing the semantics of your infrastructure for those specific needs will return the best results), Cap Ex vs Op Ex, compliance, etc. Couple that with full-feature management from RightScale and the result will be your own internal Cloud. Utilize our joint solution to create your private cloud stack  with customizations specific to your business  and you can quickly be up and running. This will enable your teams to speed up their processes and create happier customers.
  7. Unified Management - As an enterprise begins the journey of building a private cloud they should always consider a hybrid model. Hybrid clouds provide the best of both worlds. With a hybrid cloud model you maximize your existing investment and gain the power of public cloud resources when needed. The hybrid framework enables your teams to take full advantage of the benefits that on-demand public and private clouds provide. Build to the base and expand to the peak. The RightScale and Rackspace integrated offering allows you to easily construct and manage a low latency hybrid model  launching and managing all your applications and infrastructure choices from a unified dashboard. Build once and use everywhere is the main advantage achieved here. The unification of our configuration management and our monitoring and alerting functions will provide you with all the automation for flexibility and resiliency. Coupled with our governance controls of user privileges, real time financials and reporting it will provide all the visibility required.
  8. Behance is a platform that allows creative professionals to build and update portfolios of their work. Their ‘publish here, appear everywhere’ model allows creatives to keep their portfolios updated in one place and distribute them across the web. Over 10 million users a month with intensive utilizationChallenge – high imagery storage content and need for high DB performance along with automation and consistency across their middleware applications. Started with Rackspace to provide the the Hybrid model of Cloud servers and dedicated servers. Called Rack ConnectStreamline Provisioning and Configuration – ability to create and deploy new applications by using Rightscripts to easily share configurations and deploy them into production.Automation and Scale – Meet demand when needed in real time. Only a couple folks to manage an environment that runs in the hundreds. The application is self adjusting without human interaction.
  9. In the end the achievement is Workload Freedom:The flexibility you gain from an iterative, application-led lifecycle management approach versus a rip and replace infrastructure approach keeps your choices open. Mix and match public, private and hybrid clouds to precisely match your business and customer needs. As Niki mentioned previously, Rackspace can provide you with choice to run your clouds in various ways and physical locations unmatched in the marketplace. Your own private cloud, a hosted private cloud, or use of any of their globally placed public clouds. The combination of RightScale automates and optimizes the applications to work in any of these environments from a single template and single pane of glass. Our teams have deep experience on how best to migrate applications and design application-centric cloud architecture.
  10. Now the journey to the cloud is one of maturity. How far to you want to go and what is the right need and outcome desired for your business, well that is up to you. The main thing is that if you understand the maturity curve up front, it will help you determine what you want to be when you grow up. Lets talk a few moments to explain each step and value generated.Provisioning time – If all you do is launch a server to the OS or bootstrapped an image, you have improved the speed of getting a server to work on by x weeks, but other than that you have only really moved from a cap ex to op ex model.Server Automation – Launching servers via scripts allow you to now launch a server through the entire application stack. It is still a static server, without knowledge of other servers in its deployment it must work with.Multi-Cloud or Hybrid Cloud – This is where the use of templates come in. The ability to build and maintain in one place and use anywhere is a major milestone vs managing image sprawl. Additionally the ability to provide governance across all your resource clouds with financial visibility, user permissions and reporting is a widely growing need.Application Automation - is the ultimate goal. To achieve this level, it requires the combination of functions incorporating deep meaningful API integration allowing synchronization across launching/destroying servers, incorporating configuration management, such as using chef or any other language you are comfortable scripting in, and the use of templates, monitoring, alerting. Only this combination of functions provides the automated application awareness to be highly available, self-healing and scalable all on its own.Continuous Optimization - Now that you have mastered your way to the top, the effort and focus has now shifted from maintaining infrastructure to the continuous optimization of your applications and business. RightScale uniquely positioned as the only Cloud Management framework that can solely manage all the elements required to deliver application automation in the cloud. We bridge the gap from quick provisioning of servers to the optimization of your applications.
  11. I will take a break there and pass the baton to our Cloud Engineer, Ryan Geyer who will demonstrate some of the RightScale automated framework running on Rackspace Private and Public Clouds
  12. I am ready to commit to the cloud…where do I start? RightScale and Rackspace offer an onboarding process to get you started quickly. We’ll bring our joint expertise to your organization – defining and scoping your enterprise cloud needs. Take advantage of our many years working with leading organizations to maximize their IT delivery with public, private and hybrid models all backed by our industry leading support. Lets review what each of these sections will actually deliver to you: