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INDEX
- INTRODUCTION written by Franco Frattini

- ARCOBALENO ITALIA

- LA VITA BUONA

- A NEW BEGINNING

- ITALIAN DISTRICT

- A FORGOTTEN SIDE OF ITALY

- PROMISES KEPT




                                            Created by Lucrezia Pagano and Antonio Bettanini
Winning Italy, the Almanac that we are presenting, assesses the level of Italian excellence, and aims to
                                          register and at the same time promote, what can be defined as “a psychology of talent”, which transpires –
                                          day by day – from reading newspapers and surfing the internet.

                                          The idea which inspires this almanac is quite simple: On the one hand, to renew knowledge and the
                                          selection of brands that together make up our “made in Italy”, to face what could be defined as its second
                                          age; on the other hand – in the era of visibility – to uncover and promote those “new Italians” who
 Photo: Antonio Scattolon                 contribute to the prestige and appreciation with which Italy is perceived.

                                          That is why the following pages are a photograph, a snapshot of a world which is however constantly on the
          Franco Frattini                 move; whereas the web site that will later draw inspiration from the ideas behind this almanac, will more
     Minister for Foreign Affairs         precisely reflect the changes and dynamics of an ever-changing ranking amongst nations.

Twice appointed as Minister of            Gathering and promoting the forms, contents and indicators of Italian excellence today means contributing
Public Function (1995 and 2001),          to a collective psychological well-being which is especially important since achievements and victories
Vice-president of the European            bring out in all of us a feeling of confidence that has been inevitably weakened by the crisis.
Commission (2004), Franco Frattini
is currently serving as Italian Foreign   The sources that the authors have drawn from are varied: ranging from the daily press, the Internet, as
Minister (previous mandate 2002 and       mentioned before, to consulting firms that provide economic and social research and analysis. The contents
again in 2008). On 24 November            and people herein regard all competitive sectors: the market, and its indexes, but also sport, with its
2009, he was invited by UN                standings, scores and records. The outcome of this exploration is therefore a kaleidoscope of excellence and
Secretary-General Ban Ki-moon to          good results, both in terms of structure as well as details. Some are rather short-lived, of course, but the
join a network of Men Leaders to          intention is not to provide a scientific and systematic mapping of our country and of its qualities, but rather
fight violence against women.             to register intermittent and daily signals that by portraying a positive image of Italy, help us draw out those
                                          elements that still characterize Italy as a winning country. Italian excellence, as illustrated here is, at the
                                          same time, the best medicine against the crisis, but also the best stimulus to learn more about ourselves as
                                          Italians and to overcome our adversities. The Italy of “decline” which a few years ago emerged on an
                                          horizon that had been bright for a very long time, has, in a paradoxical way, strengthened despite the global
                                          financial crisis, that has affected many sectors. The portrait that emerges, as a matter of fact, is not gloomy.
                                          Rather, it is a bright rainbow that meets positive confirmations and beautiful surprises every day.


                                                                                                        Franco Frattini
Arcobaleno Italia
Our country is home to 72% of the European Cultural Heritage and as much as 50% of the World
Cultural Heritage. With more than 44 sites, 3.400 museums and 2.000 archaeological areas and parks,
Italy ranks high in the UNESCO World Cultural and Natural Heritage list. It ranks second in Europe for
land surface covered by national parks and fourth for land surface protected by regional parks. Italy is
one of the best known countries in the world and one of the most-appreciated destinations by tourists.
* Source: Minister for Economic Development



The World Heritage Committee has included the Dolomites mountains on the World Heritage list. The
decision to support the candidature presented by the Italian Government was made unanimously by 21
members of the UNESCO Commission.
* Source: World Heritage Committee



113 seaside locations and 60 marinas have been awarded the “Blue Flag” 2009 international eco-label
by the FEE (Foundation for Environmental Education). Within the Mediterranean countries, Italy ranks
fifth, straight after Spain, Greece, Turkey and France. These 113 Italian sites account for 227 beaches,
that is about 10% of the beaches awarded worldwide.
* Source: Foundation for Environmental Education



Moreover, Italy first published an entirely bio-degradable book (“The world to come”, written by Pino
Buongiorno, ed. Grafica Veneta) made from renewable and environmentally-friendly materials. To
accomplish this: natural inks and size water were used to replace vinylic materials; vegetable films,
obtained from corn waste, have replaced those made out of propylene. Paper is certified by FSC (Forest
Stewardship Council), a worldwide organization aiming at setting criteria for the management of green
and socially-friendly forests. Grafica Veneta is a European leading company in the printing industry.
*Source: Corriere Veneto 18 May 2009-12-10
The Italian project “Alta Velocita’” was the first to have been launched in Europe. The UIC
(International Union of Railways) established a record for Italy by implementing the ERMTS system
(Level 2, 300km/h) for which a successful trial took place for the first time ever on the railway between
Rome and Naples. In December 2009, a high speed rail line connceting Turin, Milan, Bologna,
Florence, Rome, Naples and Salerno was inaugurated with two high-speed “Frecciarossa” trains: from
Turin to Milan and from Salerno to Milan.
*Source: RFI – Rete Ferroviaria italiana Spa


Design: Italy ranks second in Europe for number of recorded patents. In the period comprising all of
2003 until February 2009, 14,8% of the total number of patents in the world were recorded in Italy; only
Germany achieved a higher percentage (24,4%). The presence of a high-impact design is strongly linked
to an aesthetic value and is wide-spread throughout the Italian entrepreneurial fabric: this made Italy one
of the most appreciated countries worldwide in the field of design.
* Source: Fondazione EDISON, data processed over UAMI data, Statistics of Community designs, march 2009.


Fashion: Italy has long played a key role and still ranks highly in this sector. Creativity and project
awareness gave expression to a range of different fields: style, communication, forms of production and
distribution (including industrial districts).
Milan, along with Paris and London, is today one of the main cities on the international stage, as is New
York.
*Source: Report drafted by KEA Agency for the European Commission.

Many Italians choose to become architects: according to data released by the National Council of Italian
Architects there is a high number of architects who are part of the Italian Professional Association (1 of
every 470 inhabitants compared with the European average of 1 out of 1148 inhabitants). Furthermore,
the number of students registered at the Schools of Architecture is the highest in Europe.
*Source: http://www.awn.it/AWN/download/TESTO_DEF_bilingue.pdf, tabella 4.4, pag.37
With about 1050 radio broadcasting stations, Italy has one of the highest concentration rates of
broadcasters in Europe. While a small quantity of them broadcast all over Italy, almost all of them
operate locally. The main strength of such a proliferation and geographic distribution of radio stations is
the number of listeners: 40.000.000 every day, the highest in Europe.
* Source: Federazione radio e televisioni


Italy plays a huge part in the field of life sciences or red biotech (69% out of the total), with a
particular focus on the pharmaceutical industry. It is third in Europe, behind Germany and France,
for number of people working in this field and fifth in a world ranking dominated by the US and
Japan.
* Source: Report Blossoni Associati – Assobiotech “Biotecnologie in Italia 2008”


Goldman Sachs has published a report titled “Italy is doing better than one could imagine”, in which
Italy is recognized as being one of the countries with the lowest level of debt, as having private
companies with solid budgets, and a population with a high propensity for saving, not to mention a
banking system that is able to overcome financial challenges.
* Source: Fondazione EDISON

The Royal Bank of Scotland, in its “Financial Fragility index” recognizes that Italy has a level of
financial stability which is similar to France and only slightly inferior to Germany, and ranks ahead of
countries such as Belgium, Holland, Austria, Spain, Portugal and Ireland.
* Source: Fondazione EDISON

THE ACADEMY OF CHOCOLATE AWARD GOES TO ITALY
The Academy of Chocolate in London, a leading authority on chocolate, awarded two Italian
companies in 2008 and in 2009. In 2009, Italian chocolate maker Amedei from Pontedera has once
again topped the 'bean to bar' category including winning the Golden Bean award for their No 9 Blend.
In 2008, Guido Gobino won the Best Filled Praline Award by baking a “cremino al sale”, a compound
made of gianduja chocolate, extra-virgin olive oil and salt.
* Source: Academy of Chocolate - London
La vita Buona
         Italy does the 'good life' better than anyone
For an improved quality of life you couldn't pick a better place
STANDARD OF LIVING AND LIFE EXPECTANCY
                                     According to the UN, Italy ranks 18th for standard of living
                                                 Source: UNDP (United Nations Development Program)



2009 Report
Overcoming barriers: Human mobility
            and development
                                                                                                       HDI value             Life
              Listed within the Very                                                                                   expectancy at
              High Development                                                                                              birth
              ranking, Italy ranks 18th                                                                                    (years)
              according to the UN                                                                    1. Norway        1. Japan (82.7)
              Development Programme.                                                                 (0.971)
                                                                                                     16. Denmark       4. Switzerland
                                                                                                     (0.955)           (81.7)
The HDI. Human Development Index,
provides a composite measure of three                                                                17. Belgium       5. Australia
dimensions of human development: life                                                                (0.953)           (81.4)
expectancy, adult literacy and gross                                                                 18. Italy (0.951) 6. Italy (81.1)
enrolment in education, and standard of                                                              19.               7. France (81.0)
living.                                                                                              Liechtenstein
                                                                                                     (0.951)
                                                                                                     20. New           8. Sweden
By ranking 18th, Italy gains ground                                                                  Zealand (0.950) (80.8)
compared to last year.
                                                                                                     182. Niger        176.
Furthermore, the analysis of more detailed
                                                                                                     (0.340)           Afghanistan
indicators reveals that Italy is one of the
                                                                                                                       (43.6)
countries with the longest life expectancies:
the report places Italy in 6th place (81 years
old).
ITALIAN HOMEOWNERS
                                                  * Source: ULI, Urban Land Institute – Brussels
                                  Housing for Moderate-Income Households in the European Union and United States




Italy ranks high in the European Union statistics for number of
homeowners: with a percentage of 75%, it ranks 2nd, behind Spain.
AN ADVANCED MOBILE PHONE COMMUNICATION SYSTEM
                                                              * Source: Eurostat



            MOBILE NETWORKS IN THE WORLD                                                 MOBILE NETWORKS IN EUROPE
 The United States, followed by Japan, Germany and Italy have the                  Italy ranks 3rd in terms of density-population ratio
  highest penetration of mobile phones. Italy ranks 4th among other
countries worldwide for ratio of mobile phones number to population
                                                                                                 3rd RANK IN EUROPE
                    4th RANK IN THE WORLD                                                   Mobile phones per 100 EU inhabitants
60 CARS EVERY 100 INHABITANTS
                                                    * Source: Osservatorio Autopromotec




In Italy, there are 60 cars every 100 inhabitants: Italy
 ranks highest, after Germany, among the European
      countries with the most developed level of
                      motorization
ITALY AS THE FIRST WINE EXPORTER IN THE WORLD
                                       * Source: OIV – International Organization of Vine and Wine



According to the International Organization of Vine and Wine (OIV), Italy is the world’s largest exporter of wine. Current
figures place Italy at the same level as France in terms of export volume to the US market.
A MARKET LEADER IN ORGANIC FARMING
                                                    * Source: ISMEA AcNielsen



Italy has a paramount role in organic farming worldwide. Italian farms (4.065 in 1993) exceeded 45.000 units in 2007. Such a
development rate also affected the food-processing industry and business activities.
An ISMEA (Institute for services in the agro-food market) survey has produced evidence of rapid growth in production and
consumption of organic products in the last few years. This led to the final establishment of organic farming in the framework
of Italy’s agro-food industry, as is the case in other major European countries.
Countries with the highest number of organic cropland are as follows: Australia (with less than 12 million ha), Argentina (3.1
million ha), China (2.3 million), the United States (1.6 million) and Italy (1.07 million).


                                 Distribution of organic farming areas per continent (%)




A survey carried out by the Italian’s farmers association Coldiretti shows that the country ranks first for number of female
entrepreneurs (267.000 in 2008), accounting for one-third of the 950.000 Italian agricultural holdings registered at the
Chamber of Commerce.
PDO and PGI: SUPERIOR-QUALITY PRODUCTS
                                                 * Source: Italian Ministry of Agriculture



At present, there are 846 certified quality food products in Europe (PDO: 460; PGI: 386), of which Italian products
account for 22%. The list includes a range of labeled products, i.e. 477 wines having a designation of origin (120 IGT
wines, 41 DOCG wines and 316 with a registered designation of origin), and 4500 traditional products, i.e. agrofood
products whose production, processing and preparation must take place within a particular geographical area using recognised,
certifiable know-how for at least 25 years. The quality and character of these products and their production techniques must be
unique to that area.

                             ITALY                           FRANCE                            SPAIN
                             PGI: 65                          PGI: 89                          PGI: 54
                            PDO: 117                          PDO: 76                         PDO: 69
                           TOTAL: 182                       TOTAL: 165                       TOTAL: 123




                                                                           Pdo/Pgi products up to September 2008

                                                                           Pdo/Pgi products up to September 2009
THE PERCEPTION AND ROLE OF POD AND GPI PRODUCTS
                                 * Source: Normiana – Foreign trade Commission data



In many countries, Italian food is seen as a cultural and economic asset and is intended as a paradigm of knowledge and
innovation for the country.
Recent research shows that in Russia, Sweden, China, and in the US, Italy is usually associated with food and wine production.

                                                                                                                             -
CLIMATE OF TRUST IN THE ITALIAN FOOD INDUSTRY
                                                    *Source ISMEA third quarter 2009




The trust index among the Italian food industry operators shows a marked improvement. In the third quarter of 2009, the index
was
-2.8, thus gaining four points over the previous quarter, and reducing the overall trend to two points. These are the results of an
economic survey carried out by ISMEA in September among members of the food industry.
ITALY SAYS NO TO VIOLENCE AGAINST WOMEN
                                    AND SUPPORTS EQUAL OPPORTUNITIES



                      The UN Secretary-General Ban Ki-moon invited the Italian Foreign Minister Franco Frattini to join a
                      network of Men Leaders committed to stop violence against women. This initiative is inscribed within
                      the “UNite to end violence against women” campaign personally launched by the Secretary-General in
                      February 2008.

Italian Foreign Minister Franco Frattini was chosen because of his strong commitment to this field, not only in his capacity of
Vice-President of the European Commission with responsibility for Freedom, Security and Justice but also in his capacity of
Italian Minister for Foreign Affairs. He has always paid particular attention to the problem of female gender mutilations,
thereby including the issue of violence against women on the G8 agenda.

The Italian National Statistics Institute (ISTAT) has revealed that, in October-December 2008, female employment has
significantly increased (+1.2%) against a sustained drop in male employment by -0.6%. Despite the crisis, then, the female
employment rate in Italy is 47.2%.

Unioncamere, the National Union of Chambers of Commerce, highlighted a rise in the number of female entrepreneurs
(+3.000 compared to 2008) whereas the number of companies run by women keeps growing with 5.500 new additional
companies every year (+0.45%).

Italy has recently passed anti-stalking legislation (art.612 bis c.p.) and has drawn up new regulations against sexual abuse
which apply stricter sentences upon those who commit sexual offences.

For the first time the Ministry for Foreign Affairs and the Department for Equal Opportunities are in the frontline for stopping
violence against women, which is confirmed by the organization of the International Conference on violence against women
held on 9-10 September 2009, during the Italian Presidency of the G8.
A new Beginning
We have undertaken a recovery process and our GDP is starting to grow again
THE OECD SEES ECONOMIC GROWTH FOR ITALY
                                                   * Source: OECD – November 2009




                                                            According to the OECD, Italy has experienced the sharpest annual
                                                            economic rise (+10.8 points) and a monthly increase of +1.3 points.




 OECD: THE ITALIAN GDP ROSE MORE THAN THE EUROPEAN AVERAGE IN THE THIRD QUARTER OF
                                        2009

Italy’s economy has grown more than the European average in the third quarter of 2009. Gross domestic product (GDP) in the
OECD area rose by 0.8% in the third quarter of 2009, up from zero growth in the previous quarter. According to OECD
estimates, Italy showed improved GDP compared to the previous quarter (+0.6): GDP in the euro area was up 0.4% and up
0.2% in the European Union.

For the OECD countries and Italy, annual GDP fell respectively by 3.3% and 4.6% between the third quarter of 2008 and the
third quarter of 2009, improving however in both cases after falls of -4.6% and -5.9% respectively in the previous quarter.

The OECD report refers that in the third quarter of 2009, Italy and the United States recorded positive growth for the first time
since 2008 (2008 Q1 for Italy and 2008 Q2 for the United States).
ITALY TO LEAD ECONOMIC RECOVERY
                                   INDUSTRIAL PRODUCTION UP IN AUGUST 2009
                                                    * Source: ISTAT – EUROSTAT 2009




In August 2009, industrial production fell by 15.4% in the Euro zone and by 13.5% in the 27-nation European Union. In Italy,
however, the figures showed accelerated improvement from July with a rise of 7%, the best rate in the EU and in the Euro zone
and the best seasonal variation since 1990.
Industry figures, which take into account a rise in vehicle production (+45%), signal a greater stability and show that economic
recovery is already occurring and will be faster than expected.

Industrial production fell across all the Member States for which data are available. The biggest annual drop in industrial
production was recorded by Estonia (-27.9%), Luxembourg (-27.4%), Finland (-21.4%) and Sweden (-19.2%), whereas the
smallest annual drop was recorded by Poland at 2.5%, as well as Romania (-4.4%), The Netherlands (-6.4%) and Portugal (-
6.6%).


                                      Table 1. Industrial production index (base 2005=100). August 2009
ITALY’S GDP HAS STARTED GROWING AGAIN
                                                 * Source: ISTAT – Third quarter of 2009




Italy’s GDP has resumed growing again after having decreased for five consecutive quarters, ISTAT statistics have shown.
According to ISTAT, preliminary estimates released in the third quarter of 2009, GDP rose 0.6% from the second quarter
during which it had dropped by 0.5%. GDP rise resulted from an increase in the industry and services added value and from a
drop in the agriculture added value. The third quarter of 2009 was adjusted with four more working-days compared to the
previous quarter and one more working-day compared to the third quarter of 2008.




The best cyclical upturn since 2006. The GDP rise in the third quarter of 2009 accounts for the best cyclical performance since
the fourth quarter of 2006.
INTERNATIONAL ECONOMY ON TRACK FOR A REBOUND
                                              * Source: Centro Studi Confindustria October 2009



According to an Italian centre for business research (Centro Studi di Confindustria) the most developed countries have come
out of the recession in August 2009 and since then they have walked hand in hand with developing countries to guide global
economy out of the crisis toward a new, sustainable growth model. To share the same goals and to boost together expansion
and productivity has been the secret behind a fast international trade recovery.

Figures say that Italy is relaunching its economy on the international stage, as witnessed by a strong recovery of industrial
production in the third quarter of 2009. GDP estimates appear even more positive for 2010 (more than 1%).
A COMPETITIVE COUNTRY IN INTERNATIONAL TRADE
                                                             * Fonte Trade Performance Index UN-WTO




The Trade Performance Index 1, a recent international trade competitiveness indicator jointly devised by the UN and the WTO,
ranks Italy second right after Germany out of the ten most competitive countries.

Italy holds ....

    - a first position in textiles, clothing, leather goods and footwear.
    - a second position in the sector of mechanical equipment, non-electric machinery, electronic components, electrical
      appliances, chemicals, basic manufacturing (tiles, metal, marble and ceramic products), jewelry, eyewear and the like.
    - a third position in the processed food sector (wine, oil, pasta, processed meat, sauces, baked products). Italy ranks first in
      the European listing of POD and GPI products with 182 registered products, followed by France (166) and Spain (123).
    - is the fourth most visited country in the world and the second in Europe. It ranks second, after Spain, for number of
      nights spent by foreign tourists and first for number of nights by Russian and Chinese tourists.




1
  The Trade Performance Index (TPI) is a new indicator jointly devised by UNCTAD and the WTO through their International Trade. The UNCTAD/WTO
developed the TPI for the 14 major macro sectors of the international trade. A composite index was built for each macro sector of each country based on five sub-
indicators: trade balance; per capita exports; world exports share; diversification level of each macro sector in terms of number of products contained therin; and
market diversification level. Thus the TPI takes into account not only the absolute trade value, but also the size and specialization of each country as well as any
weaknesses resulting from excessive concentration of the exports on few products or destination markets.
THE UNCTAD/WTO “TRADE PERFORMANCE INDEX”

          THE 10 MOST COMPETITIVE COUNTRIES IN THE WORLD TRADE IN 14 SECTORS




Fonte: elaborazione Fondazione Edison su dati UNCTAD-WTO, International Trade
                                    Centre




                                                                                Fonte: elaborazione Fondazione Edison su dati UNCTAD-WTO, International Trade
                                                                                                                    Centre
MILAN: THE BUSINESS CAPITAL OF ITALY
                                         * Source: European Cities Monitor by Cusham&Wakefield 2009




                 The city of Milan is in the top
                 ten of Europe’s major business
                 cities where a multinational
                 enterprise would open a branch.
                 In the European Cities Monitor
                 2009 survey conducted by
                 Cushman & Wakefield, Milan
                 gained two positions in the
ranking compared to the previous year.
Moreover, it retains its position as one of the six
best known cities in terms of business location.

According to the 500 senior managers
interviewed, Milan has improved the availability
and cost of qualified personnel, access to the
markets, quality of communications and transport
links both across Italy and with the rest of Europe.

Based on these criteria – considered the most
significant in the survey- Milan has earned tenth
place in the ranking of preferred cities as business
locations. London remains firmly at the top of the
ranking followed by Paris and Frankfurt.
THE FT RANKS THE EUROPEAN FINANCE MINISTERS
                                         ITALY IN FIFTH POSITION
                                              * Source: Financial Times – November 2009

The Financial Times has placed Giulio Tremonti in the fifth position among 19 EU Finance Ministers judged for their proven
ability in dealing with the 2009 economic crisis. The ranking reflects the Ministers’ performances during 12 months of highly
testing world economic drama as well as their ability to adopt rapid and effective measures.
SIZE OF THE UK GDP OVERTAKEN BY ITALY
                                       ITALY IS THE SIXTH RICHEST COUNTRY
                                       * Source: The Telegraph 25 October 2009 (Office for national Statistic)




Italy’s economy has overtaken Britain's for the first time in a decade and a half, after official figures showed that the UK is just
beginning to come out of the longest recession in its recorded history. Italy overtook Britain’s economy for the first time in
1987.

Last March, the Economist had already reported how Italy had been overtaking Britain in terms of per capita income.
The figures from the Office for National Statistics affirm that in the third quarter of 2009, Britain’s economy generated around
£347.5 billion in cash terms. Italy’s economic output in the same period, based on conservative forecasts calculated by
Citigroup, was some £350 billion.
Italian district
Italy’s manufacturing industry is the backbone for reaction and recovery and has achieved important
                                              results
ITALY AGAINST THE CRISIS
                                                 * Source: The Ruropean Commission



In 2009, the drop in the overall number of enterprises and businesses was lower than the average rate recorded in the European
Union.
ITALIAN SMEs GO INTERNATIONAL
                                                       * Source: Fondazione Edison - Eurostar


Italy has one of the highest shares of manufacturing SMEs among European countries. The aerospace industry is the country’s
leading high-tech manufacturing sector: it is seventh and fourth respectively on the world and European rankings, with a
turnover of some 7 billion euro and a skilled workforce of about 38 thousand units.
The aerospace industry is one of the most qualified value-added technology sectors in Italy and plays a key role in the
production of helicopters, radar systems and air traffic control radar systems as well as training aeroplanes. Other specialized
high-tech products are aeroengines, avionics systems and equipment, surveillance systems, defence electronics meant to ensure
safe communication.
Grown competitiveness of Italian SMEs in the aerospace industry is witnessed by an increasing number of military transport
aircraft supplied. The high-tech sector has significant impact on other areas such as telecommunications, pharmaceutical and
biotech industries, nautical industry, rail transport, maritime industry and wind energy.


                             Trade balance for industrial manufactured products (on food) in a few countries
                                                 Source: Fondazione Edison - Eurostat.
FERRERO RANKS AS THE MOST REPUTABLE COMPANY IN THE WORLD
                                            * Source: Reputation Institute Global Report


Ferrero, the Piedmont-based chocolate-maker, has come out on top in an annual survey of the world's 600 most reputable
companies - the Reputation Institute’s 2009 Global Reputation Pulse. The Global Reputation Pulse measures the corporate
reputations of the world’s 600 largest companies based on consumers’ trust, esteem, admiration, and good feeling about a
company across seven dimensions of reputation in 32 countries. Sweden’s IKEA, and the United States’ Johnson & Johnson
make up the top three companies in 2009.
A HIGH-VALUE BOATING SECTOR
                                            * Source: UCINA (Italian Marine Industry Association)




By aiming at constant investments in the field of innovation and research, the Italian nautical sector has been able to launch
top-quality products on the international stage. With a market share of 50%, Italy plays a central role in the production of
pleasure boats and mega yachts, according to a recent survey carried out by Pentar.

The world market for the production of mega yachts, i.e. boats with a hull longer than 250 feet, has an output of 9 billion euro,
accounting for a growth rate of 12.9%, with 777 orders. Of these, 347 were designed in Italy, followed by the US (95), the UK
(60), The Netherlands (58) and New Zealand (19). Among these countries, Italy recorded the highest growth rate in terms of
production. Its major customers are Europe and the Unites States but the global market estimates more than 95 thousand
potential customers.
A forgotten side of Italy
Italy is an active player in international institutions
AMONG THE FIFTEEN MAJOR CONTRIBUTORS TO THE UN BUDGET
                                                          * Source: United Nations Report 2009




In 2008, Italy has confirmed itself as the sixth major contributor to the UN regular budget. As part of the Charter of the United
Nations, Member States are called upon to contribute to the UN regular budget in order to finance all UN activities.

                                    STATUS OF CONTRIBUTIONS TO THE REGULAR BUDGET 2008
                                                     (United States dollars)

                                                    FIFTEEN MAJOR CONTRIBUTORS

                                  MEMBER STATE                                          REGULAR BUDGET
                                                                                           Current Year

                               United States of America                                       453.338,391
                                        Japan                                                 304.055,694
                                      Germany                                                 156.874,741
                                   United Kingdom                                             121.483,273
                                         France                                               115.246,326
                                          Italy                                               92.895,745
                                         Canada                                               54.449,820
                                         Spain                                                54.285,208
                                        China                                                 48.779,869
                                        Mexico                                                41.280,901
                                 Republic of Korea                                            39.744,527
                                       Netherlands                                            34.257,478
                                        Australia                                             32.684,524
                                       Switzerland                                            22.240,840
                                         Brazil                                               16.022,185
                                        Subtotal                                             1.587.639,522
AMONG THE FIRST CONTRIBUTORS TO THE UN PEACEKEEPING FORCES
                                        * Source: United Nations Report – G8



                 Italy is the first contributor of blue helmets among G8 European partners

Italy ranks second among EU countries for highest number of peacekeepers deployed to missions abroad

      At present, Italy is the ninth contributor to the UN Operations in Military and Police Forces.



                                         Ranking of Military and Police
                                  Contributions to UN Operations (su 117 paesi)



             1                  Pakistan                                       10,623
             2                Bangladesh                                        9,037
             3                    India                                         8,862
             4                  Nigeria                                         5,218
             5                   Nepal                                          3,711
             6                   Ghana                                          3,239
             7                   Jordan                                         3,017
             8                  Rwanda                                          3,001
             9                    Italy                                         2,864
            10                  Uruguay                                         2,617
            11                  Senegal                                         2,112
            12                   France                                         2,090
            13                   China                                          1,977
            14                South Africa                                      1,867
            15                  Ethiopia                                        1,853
INTERNATIONAL STAKEHOLDERS

                      In the last few years, many Italians received prestigious appointments:


   Ettore Sequi          EU Special Representative for Afghanistan
 Claudio Graziano        Force Commander of the United Nations Interim Force in Lebanon (UNIFIL)
Claudio Bisogniero       NATO Deputy Secretary General
Fernando Gentilini       NATO Senior Civilian Representative in Afghanistan
Giampaolo Di Paola       Chairman of the NATO Military Committee
 Antonio Li Gobbi        Assistant Director, Operations Division, NATO
 Luciano Zappata         Deputy Supreme Allied Commander Transformation - ACT (NATO)
Leonardo Di Marco        Deputy Chief of Staff Support – Operations Command – ACO, NATO
    Luigi Bella          Head of Technical Office and in charge of ACO portfolio at the Agency, NATO
 Manlio Martorelli       Head of Plans and Programmes - NACMA, NATO
 Roberto Frascaro        Director General - NAEMA, NATO
Giancarlo Aragona        Group of experts on NATO's New Strategic Concept
 Procuratore Cuno        Judge at the International Criminal Court
     Tarfusser
Lamberto Zannier         Special representative for Kosovo, Head of United nations Interim Administration
Giovanni Buttarelli      Assistant European Data Protection Supervisor
  Andrea Monari          Resident Director General of the Asian Development Bank's European Representative Office
                         (ERO)
 Valeria Termini         UN Division for Public Administration
  Alessio Bruni          Secretary to the Committee against Torture, Office of the United Nations High Commissioner
                         for Human Rights
 Alberto Perduca         Head of the EULEX Justice Component,
 Rosaria Puglisi         Political Advisor in EUMM Georgia
ESDP OPERATIONS




Maj. General Stefano Castagnotto is EU Force Commander of operation EUFOR ALTHEA

About 270 Italians are involved in civil missions promoted by the European Union under the European Security and
Development Policy. Italy therefore ranks behind France (280) and ahead of Germany (210), in the context of 2500 overall
units deployed for all ESDP civil missions. Among the most important ESDP operations, Italy deployed 190 units in EULEX
KOSOVO, 19 units in EUUM GEORGIA and 31 in EUPOL AFGHANISTAN.



                        INNOVATION IS THE KEY OF THE G8 SUMMIT HELD IN ITALY




For the first time the G8 has been more inclusive of new world players – such as the main emerging economies and Egypt.
Particular attention was shown towards creating forms of regional representation, such as the African Union and the Arab
League.

An innovative part was the discussion of the Afghanistan issue during the G8 outreach session, during which all neighboring
countries, the major stakeholders and international institutions committed to the area were invited to participate.
ITALIAN EXPERTS WORKING FOR EUROPEAN INSTITUTIONS




   With regard to the number of Italians working for European Institutions, Italy is on par with other major EU countries.
                                      4 Italians were appointed as Director General:
                                            Buti (Economic and Financial Affairs)
                                          Colasanti (Information Society and media)
                                                  Manservisi (Development)
                                                Benedetti (DG Interpretation)

                                  5 Italians were appointed as Vice Director General:
                                              L. Dormal Marino (Agriculture)
                                                      Sannino (Relex)
                                            Pasca-Raymondo (Regional policy)
                                          P. Testori Coggi (Health & Consumers)
                                               Barbaso (Transports/Energy)

In contrast, Italian SNEs (Seconded National Experts) are 162, and are actively committed to a wide range of different fields
                  such as environment, research, competition, energy & transport, taxation and customs union.
ITALY AT THE EUROPEAN PARLIAMENT
                                        * Source: TNS opinion in collaboration with EP




                                TURNOUT AT EUROPEAN ELECTIONS 2009

               RANKING                COUNTRY                                            VOTERS %
                  1                 LUXEMBOURG                                             90.75
                  2                   BELGIUM                                              90.39
                  3                    MALTA                                               78.79
                  4                     ITALY                                              65.05
                  5                   DENMARK                                              59.54
                  6                    CYPRUS                                              59.4
                  7                   IRELAND                                              58.64


Italy is one of the countries with the highest number of positions occupied by Italians at the European Parliament:

                5 OUT OF 20 PERMANENT COMMITTES HAVE BEEN ASSIGNED TO:
                                  Gabriele Albertini: Foreign Affairs
                                 Luigi De Magistris: Budgetary Control
                          Paolo De Castro: Agriculture and Rural Development
                                  Carlo Casini: Constitutional Affairs
                                       Erminia Mazzoni: Petitions

                                  2 OUT OF 14 Vice-Presidents are Italians:
                                             Roberta Angelilli
                                              Gianni Pittella
European Parliament
      1 Deputy Secretary General, 1 Director General, 4 Directors
                 Deputy Secretary General (Francesca Ratti)
          Director General for Internal Policies (Ribera d’Alcalá)
                         Director for Justice (Perillo)
    Director for Relations with Political Group Secretariats (Olivia Ratti)
                       Director for Innovation (Vilella)
                          Library Director (De Feo)

                        Council Secretariat General
   1 Director General, 3 Directors, 1 SG/HR Personal Representative
                     Director General Personnel (Griffo)
 Director for Cooperation in Civil and Criminal Matters, DG JHA (Schiavo)
      Director for Buildings and Logistics, DG Personnel (Zangaglia)
         Director for Transparency DG Communication (D’Aniello)
                     SG/HR Personal Representative for
       Non-Proliferation of Weapons of Mass Destruction (Giannella)

                            Court of Justice
  Antonio Tizzano – President of the First Chamber of the Court of Justice
Of the European Communities (with functions of Vice President of the Court)

                        Committee of the Regions
                 Director for Consultative Works (Gussetti)

                     Economic and Social Committee
                        President of the CES (Sepi)
Promises Kept
  2008 Italian election campaign mainly focused on security and how to fight against organized crime.
Since it came to power, the Government has handled the Naples waste management issue and the terrible
          catastrophe in L’Aquila and Abruzzo. The response was undertaken with timely action.
FIGHT AGAINST ILLEGAL IMMIGRATION
                                      * Source; Minister of the Interior




                      2008                                                    2009
       From 5 May to 30 September 2009                        From 5 May to 30 September 2009
Clandestine migrants landed        19.850               Clandestine migrants landed       1.904
: Illegal immigrants intercepted in                     Illegal immigrants intercepted
international waters and sent back                      in international waters and sent
to                                           0          back to                             834
    - Libia                                  0              - Libia                         51
    - Algeria                                               - Algeria
Illegal immigrants identified            29.106         Illegal immigrants identified      20.891

Returning illegal immigrants             10.393         Returning illegal immigrants       7.780
ANTI-MAFIA MEASURES ADOPTED BY THE ITALIAN GOVERNMENT
                                                * Source: Minister of the Interior




The Minister of the Interior has unveiled a plan to seize the mafia’s assets. During the first 18 months of Government, an
average of 8 mafia affiliates have been arrested every day, for a total of 3630 arrests, which have involved 377 police
operations. 15 of the 30 most wanted criminals are among the 282 fugitives arrested.

The most interesting figures concern the quantity of seized and confiscated assets, the amount of money recovered and the
number of municipality councils that have been dissolved due to mafia infiltration.


                                                                                     Difference compared to 18
                                           BERLUSCONI GOVERNMENT                        previous months %
        SEIZED ASSETS                                      10.089

        Value                                        5.629 millions €
                                                                                             + 56%
        CONFISCATED ASSETS                                2.673
                                                                                            + 364%
        Value                                        1.753 millions €
                       FONDO UNICO DI GIUSTIZIA – money recovered up to 31 October 2009
                                                  665,7 millions €
                   MUNICIPALITY COUNCILS DISSOLVED DUE TO MAFIA INFILTRATION
                                                              12
GENERAL CRIME
* Source: Minister of the Interior
FIGHT AGAINST ORGANISED CRIME
     * Source: Minister of the Interior
VIOLENCE IN THE STADIUMS
  * Source: Minister of the Interior
GARBAGE MANAGEMENT IS NO LONGER AN EMERGENCY
                                          * Source: Italy’s Civil Protection Department




To clean up Naples garbage-strewn streets, to open new dump sites, to build incinerators and to implement separated waste
collection: these are the top-priorities contained in the plan unveiled by Guido Bertolaso, Head of the Civil Protection
Department in a view to tackling the problem of waste management and to implementing a correct waste disposal cycle that
could involve citizens and local institutions.

The day when emergency intervention was undertaken, on June 11 2008, there were 35 thousand tons of waste accumulated
throughout the streets of the region.




Up to November 15 2008, 3.518.783 tons of municipal wastes have been disposed in Campania, with a daily average of
6.741 tons.
NEW HOMES FOR EARTHQUAKE SURVIVORS HANDED OVER
                                             * Source: Italy’s Civil Protection Department




                           6 April 2009: a massive quake shook L’Aquila and the region of Abruzzo

                         Prime Minister Silvio Berlusconi has visited the affected areas over 30 times

                      In less than 5 months, a brand-new city of 30 thousand inhabitants has been rebuilt

                  In September 2009, more than a third of the tent cities (61 out of 172) were dismantled.
      On 29 September 2009, the Government hands over 400 homes out of 4.700 to be ready before the end of the year.


Italy displayed its best qualities during the interventions in favor of Abruzzo, thanks to hundreds of volunteers, civil protection
 staff, persons with a positive attitude who have done all their best to help others emerge from this tragedy. People of all ages
               made sacrifices to aid assist people in need. This allowed the feat of reconstruction to be achieved.

A new student dormitory, “Casa dello Studente” has been inaugurated on the hill of Coppito after a three-month reconstruction
              on a landsurface made available by the archdiocese in L’Aquila. It will house up to 120 students.
A SIMPLER LEGISLATIVE SYSTEM
                                                                        * Source: Ministry of Legislative Simplification ***




                                      The “cut-law plan”: some 39.000 fewer laws; the country streamlines Law



Transparency, accessibility and rules quality: these are the three main goals that have led the Italian Minister of Legislative
Simplification to implement the “cut-law plan”, introduced by law n.246 of 2005.
This plan has already achieved remarkable results following two different interventions that led to the repealing of useless and
outdated provisions:

      - the first intervention produced the abrogation of about 7.000 laws:
      - the second intervention allowed for a cut of approximately 29.000 laws;
      - with a third measure, the Government has reduced from 50.000 to some 2.400 all the laws drafted before 1970.

In less than one year, through this simplification process, the total number of laws that are currently into force (both drafted
before and after 1970) has been reduced to some 11.000 laws.




***
   also known as Minister of "Semplificazione Normativa" (Regulatory Simplification). The ministry's activity is aimed at (i) reordering and standardising legislation in effect, and (ii) the
simplification of proceedings, the deregulation of sectors and the reorganisation of structures

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Almanacco eccellenza

  • 1.
  • 2. INDEX - INTRODUCTION written by Franco Frattini - ARCOBALENO ITALIA - LA VITA BUONA - A NEW BEGINNING - ITALIAN DISTRICT - A FORGOTTEN SIDE OF ITALY - PROMISES KEPT Created by Lucrezia Pagano and Antonio Bettanini
  • 3. Winning Italy, the Almanac that we are presenting, assesses the level of Italian excellence, and aims to register and at the same time promote, what can be defined as “a psychology of talent”, which transpires – day by day – from reading newspapers and surfing the internet. The idea which inspires this almanac is quite simple: On the one hand, to renew knowledge and the selection of brands that together make up our “made in Italy”, to face what could be defined as its second age; on the other hand – in the era of visibility – to uncover and promote those “new Italians” who Photo: Antonio Scattolon contribute to the prestige and appreciation with which Italy is perceived. That is why the following pages are a photograph, a snapshot of a world which is however constantly on the Franco Frattini move; whereas the web site that will later draw inspiration from the ideas behind this almanac, will more Minister for Foreign Affairs precisely reflect the changes and dynamics of an ever-changing ranking amongst nations. Twice appointed as Minister of Gathering and promoting the forms, contents and indicators of Italian excellence today means contributing Public Function (1995 and 2001), to a collective psychological well-being which is especially important since achievements and victories Vice-president of the European bring out in all of us a feeling of confidence that has been inevitably weakened by the crisis. Commission (2004), Franco Frattini is currently serving as Italian Foreign The sources that the authors have drawn from are varied: ranging from the daily press, the Internet, as Minister (previous mandate 2002 and mentioned before, to consulting firms that provide economic and social research and analysis. The contents again in 2008). On 24 November and people herein regard all competitive sectors: the market, and its indexes, but also sport, with its 2009, he was invited by UN standings, scores and records. The outcome of this exploration is therefore a kaleidoscope of excellence and Secretary-General Ban Ki-moon to good results, both in terms of structure as well as details. Some are rather short-lived, of course, but the join a network of Men Leaders to intention is not to provide a scientific and systematic mapping of our country and of its qualities, but rather fight violence against women. to register intermittent and daily signals that by portraying a positive image of Italy, help us draw out those elements that still characterize Italy as a winning country. Italian excellence, as illustrated here is, at the same time, the best medicine against the crisis, but also the best stimulus to learn more about ourselves as Italians and to overcome our adversities. The Italy of “decline” which a few years ago emerged on an horizon that had been bright for a very long time, has, in a paradoxical way, strengthened despite the global financial crisis, that has affected many sectors. The portrait that emerges, as a matter of fact, is not gloomy. Rather, it is a bright rainbow that meets positive confirmations and beautiful surprises every day. Franco Frattini
  • 5. Our country is home to 72% of the European Cultural Heritage and as much as 50% of the World Cultural Heritage. With more than 44 sites, 3.400 museums and 2.000 archaeological areas and parks, Italy ranks high in the UNESCO World Cultural and Natural Heritage list. It ranks second in Europe for land surface covered by national parks and fourth for land surface protected by regional parks. Italy is one of the best known countries in the world and one of the most-appreciated destinations by tourists. * Source: Minister for Economic Development The World Heritage Committee has included the Dolomites mountains on the World Heritage list. The decision to support the candidature presented by the Italian Government was made unanimously by 21 members of the UNESCO Commission. * Source: World Heritage Committee 113 seaside locations and 60 marinas have been awarded the “Blue Flag” 2009 international eco-label by the FEE (Foundation for Environmental Education). Within the Mediterranean countries, Italy ranks fifth, straight after Spain, Greece, Turkey and France. These 113 Italian sites account for 227 beaches, that is about 10% of the beaches awarded worldwide. * Source: Foundation for Environmental Education Moreover, Italy first published an entirely bio-degradable book (“The world to come”, written by Pino Buongiorno, ed. Grafica Veneta) made from renewable and environmentally-friendly materials. To accomplish this: natural inks and size water were used to replace vinylic materials; vegetable films, obtained from corn waste, have replaced those made out of propylene. Paper is certified by FSC (Forest Stewardship Council), a worldwide organization aiming at setting criteria for the management of green and socially-friendly forests. Grafica Veneta is a European leading company in the printing industry. *Source: Corriere Veneto 18 May 2009-12-10
  • 6. The Italian project “Alta Velocita’” was the first to have been launched in Europe. The UIC (International Union of Railways) established a record for Italy by implementing the ERMTS system (Level 2, 300km/h) for which a successful trial took place for the first time ever on the railway between Rome and Naples. In December 2009, a high speed rail line connceting Turin, Milan, Bologna, Florence, Rome, Naples and Salerno was inaugurated with two high-speed “Frecciarossa” trains: from Turin to Milan and from Salerno to Milan. *Source: RFI – Rete Ferroviaria italiana Spa Design: Italy ranks second in Europe for number of recorded patents. In the period comprising all of 2003 until February 2009, 14,8% of the total number of patents in the world were recorded in Italy; only Germany achieved a higher percentage (24,4%). The presence of a high-impact design is strongly linked to an aesthetic value and is wide-spread throughout the Italian entrepreneurial fabric: this made Italy one of the most appreciated countries worldwide in the field of design. * Source: Fondazione EDISON, data processed over UAMI data, Statistics of Community designs, march 2009. Fashion: Italy has long played a key role and still ranks highly in this sector. Creativity and project awareness gave expression to a range of different fields: style, communication, forms of production and distribution (including industrial districts). Milan, along with Paris and London, is today one of the main cities on the international stage, as is New York. *Source: Report drafted by KEA Agency for the European Commission. Many Italians choose to become architects: according to data released by the National Council of Italian Architects there is a high number of architects who are part of the Italian Professional Association (1 of every 470 inhabitants compared with the European average of 1 out of 1148 inhabitants). Furthermore, the number of students registered at the Schools of Architecture is the highest in Europe. *Source: http://www.awn.it/AWN/download/TESTO_DEF_bilingue.pdf, tabella 4.4, pag.37
  • 7. With about 1050 radio broadcasting stations, Italy has one of the highest concentration rates of broadcasters in Europe. While a small quantity of them broadcast all over Italy, almost all of them operate locally. The main strength of such a proliferation and geographic distribution of radio stations is the number of listeners: 40.000.000 every day, the highest in Europe. * Source: Federazione radio e televisioni Italy plays a huge part in the field of life sciences or red biotech (69% out of the total), with a particular focus on the pharmaceutical industry. It is third in Europe, behind Germany and France, for number of people working in this field and fifth in a world ranking dominated by the US and Japan. * Source: Report Blossoni Associati – Assobiotech “Biotecnologie in Italia 2008” Goldman Sachs has published a report titled “Italy is doing better than one could imagine”, in which Italy is recognized as being one of the countries with the lowest level of debt, as having private companies with solid budgets, and a population with a high propensity for saving, not to mention a banking system that is able to overcome financial challenges. * Source: Fondazione EDISON The Royal Bank of Scotland, in its “Financial Fragility index” recognizes that Italy has a level of financial stability which is similar to France and only slightly inferior to Germany, and ranks ahead of countries such as Belgium, Holland, Austria, Spain, Portugal and Ireland. * Source: Fondazione EDISON THE ACADEMY OF CHOCOLATE AWARD GOES TO ITALY The Academy of Chocolate in London, a leading authority on chocolate, awarded two Italian companies in 2008 and in 2009. In 2009, Italian chocolate maker Amedei from Pontedera has once again topped the 'bean to bar' category including winning the Golden Bean award for their No 9 Blend. In 2008, Guido Gobino won the Best Filled Praline Award by baking a “cremino al sale”, a compound made of gianduja chocolate, extra-virgin olive oil and salt. * Source: Academy of Chocolate - London
  • 8. La vita Buona Italy does the 'good life' better than anyone For an improved quality of life you couldn't pick a better place
  • 9. STANDARD OF LIVING AND LIFE EXPECTANCY According to the UN, Italy ranks 18th for standard of living Source: UNDP (United Nations Development Program) 2009 Report Overcoming barriers: Human mobility and development HDI value Life Listed within the Very expectancy at High Development birth ranking, Italy ranks 18th (years) according to the UN 1. Norway 1. Japan (82.7) Development Programme. (0.971) 16. Denmark 4. Switzerland (0.955) (81.7) The HDI. Human Development Index, provides a composite measure of three 17. Belgium 5. Australia dimensions of human development: life (0.953) (81.4) expectancy, adult literacy and gross 18. Italy (0.951) 6. Italy (81.1) enrolment in education, and standard of 19. 7. France (81.0) living. Liechtenstein (0.951) 20. New 8. Sweden By ranking 18th, Italy gains ground Zealand (0.950) (80.8) compared to last year. 182. Niger 176. Furthermore, the analysis of more detailed (0.340) Afghanistan indicators reveals that Italy is one of the (43.6) countries with the longest life expectancies: the report places Italy in 6th place (81 years old).
  • 10. ITALIAN HOMEOWNERS * Source: ULI, Urban Land Institute – Brussels Housing for Moderate-Income Households in the European Union and United States Italy ranks high in the European Union statistics for number of homeowners: with a percentage of 75%, it ranks 2nd, behind Spain.
  • 11. AN ADVANCED MOBILE PHONE COMMUNICATION SYSTEM * Source: Eurostat MOBILE NETWORKS IN THE WORLD MOBILE NETWORKS IN EUROPE The United States, followed by Japan, Germany and Italy have the Italy ranks 3rd in terms of density-population ratio highest penetration of mobile phones. Italy ranks 4th among other countries worldwide for ratio of mobile phones number to population 3rd RANK IN EUROPE 4th RANK IN THE WORLD Mobile phones per 100 EU inhabitants
  • 12. 60 CARS EVERY 100 INHABITANTS * Source: Osservatorio Autopromotec In Italy, there are 60 cars every 100 inhabitants: Italy ranks highest, after Germany, among the European countries with the most developed level of motorization
  • 13. ITALY AS THE FIRST WINE EXPORTER IN THE WORLD * Source: OIV – International Organization of Vine and Wine According to the International Organization of Vine and Wine (OIV), Italy is the world’s largest exporter of wine. Current figures place Italy at the same level as France in terms of export volume to the US market.
  • 14. A MARKET LEADER IN ORGANIC FARMING * Source: ISMEA AcNielsen Italy has a paramount role in organic farming worldwide. Italian farms (4.065 in 1993) exceeded 45.000 units in 2007. Such a development rate also affected the food-processing industry and business activities. An ISMEA (Institute for services in the agro-food market) survey has produced evidence of rapid growth in production and consumption of organic products in the last few years. This led to the final establishment of organic farming in the framework of Italy’s agro-food industry, as is the case in other major European countries. Countries with the highest number of organic cropland are as follows: Australia (with less than 12 million ha), Argentina (3.1 million ha), China (2.3 million), the United States (1.6 million) and Italy (1.07 million). Distribution of organic farming areas per continent (%) A survey carried out by the Italian’s farmers association Coldiretti shows that the country ranks first for number of female entrepreneurs (267.000 in 2008), accounting for one-third of the 950.000 Italian agricultural holdings registered at the Chamber of Commerce.
  • 15. PDO and PGI: SUPERIOR-QUALITY PRODUCTS * Source: Italian Ministry of Agriculture At present, there are 846 certified quality food products in Europe (PDO: 460; PGI: 386), of which Italian products account for 22%. The list includes a range of labeled products, i.e. 477 wines having a designation of origin (120 IGT wines, 41 DOCG wines and 316 with a registered designation of origin), and 4500 traditional products, i.e. agrofood products whose production, processing and preparation must take place within a particular geographical area using recognised, certifiable know-how for at least 25 years. The quality and character of these products and their production techniques must be unique to that area. ITALY FRANCE SPAIN PGI: 65 PGI: 89 PGI: 54 PDO: 117 PDO: 76 PDO: 69 TOTAL: 182 TOTAL: 165 TOTAL: 123 Pdo/Pgi products up to September 2008 Pdo/Pgi products up to September 2009
  • 16. THE PERCEPTION AND ROLE OF POD AND GPI PRODUCTS * Source: Normiana – Foreign trade Commission data In many countries, Italian food is seen as a cultural and economic asset and is intended as a paradigm of knowledge and innovation for the country. Recent research shows that in Russia, Sweden, China, and in the US, Italy is usually associated with food and wine production. -
  • 17. CLIMATE OF TRUST IN THE ITALIAN FOOD INDUSTRY *Source ISMEA third quarter 2009 The trust index among the Italian food industry operators shows a marked improvement. In the third quarter of 2009, the index was -2.8, thus gaining four points over the previous quarter, and reducing the overall trend to two points. These are the results of an economic survey carried out by ISMEA in September among members of the food industry.
  • 18. ITALY SAYS NO TO VIOLENCE AGAINST WOMEN AND SUPPORTS EQUAL OPPORTUNITIES The UN Secretary-General Ban Ki-moon invited the Italian Foreign Minister Franco Frattini to join a network of Men Leaders committed to stop violence against women. This initiative is inscribed within the “UNite to end violence against women” campaign personally launched by the Secretary-General in February 2008. Italian Foreign Minister Franco Frattini was chosen because of his strong commitment to this field, not only in his capacity of Vice-President of the European Commission with responsibility for Freedom, Security and Justice but also in his capacity of Italian Minister for Foreign Affairs. He has always paid particular attention to the problem of female gender mutilations, thereby including the issue of violence against women on the G8 agenda. The Italian National Statistics Institute (ISTAT) has revealed that, in October-December 2008, female employment has significantly increased (+1.2%) against a sustained drop in male employment by -0.6%. Despite the crisis, then, the female employment rate in Italy is 47.2%. Unioncamere, the National Union of Chambers of Commerce, highlighted a rise in the number of female entrepreneurs (+3.000 compared to 2008) whereas the number of companies run by women keeps growing with 5.500 new additional companies every year (+0.45%). Italy has recently passed anti-stalking legislation (art.612 bis c.p.) and has drawn up new regulations against sexual abuse which apply stricter sentences upon those who commit sexual offences. For the first time the Ministry for Foreign Affairs and the Department for Equal Opportunities are in the frontline for stopping violence against women, which is confirmed by the organization of the International Conference on violence against women held on 9-10 September 2009, during the Italian Presidency of the G8.
  • 19. A new Beginning We have undertaken a recovery process and our GDP is starting to grow again
  • 20. THE OECD SEES ECONOMIC GROWTH FOR ITALY * Source: OECD – November 2009 According to the OECD, Italy has experienced the sharpest annual economic rise (+10.8 points) and a monthly increase of +1.3 points. OECD: THE ITALIAN GDP ROSE MORE THAN THE EUROPEAN AVERAGE IN THE THIRD QUARTER OF 2009 Italy’s economy has grown more than the European average in the third quarter of 2009. Gross domestic product (GDP) in the OECD area rose by 0.8% in the third quarter of 2009, up from zero growth in the previous quarter. According to OECD estimates, Italy showed improved GDP compared to the previous quarter (+0.6): GDP in the euro area was up 0.4% and up 0.2% in the European Union. For the OECD countries and Italy, annual GDP fell respectively by 3.3% and 4.6% between the third quarter of 2008 and the third quarter of 2009, improving however in both cases after falls of -4.6% and -5.9% respectively in the previous quarter. The OECD report refers that in the third quarter of 2009, Italy and the United States recorded positive growth for the first time since 2008 (2008 Q1 for Italy and 2008 Q2 for the United States).
  • 21. ITALY TO LEAD ECONOMIC RECOVERY INDUSTRIAL PRODUCTION UP IN AUGUST 2009 * Source: ISTAT – EUROSTAT 2009 In August 2009, industrial production fell by 15.4% in the Euro zone and by 13.5% in the 27-nation European Union. In Italy, however, the figures showed accelerated improvement from July with a rise of 7%, the best rate in the EU and in the Euro zone and the best seasonal variation since 1990. Industry figures, which take into account a rise in vehicle production (+45%), signal a greater stability and show that economic recovery is already occurring and will be faster than expected. Industrial production fell across all the Member States for which data are available. The biggest annual drop in industrial production was recorded by Estonia (-27.9%), Luxembourg (-27.4%), Finland (-21.4%) and Sweden (-19.2%), whereas the smallest annual drop was recorded by Poland at 2.5%, as well as Romania (-4.4%), The Netherlands (-6.4%) and Portugal (- 6.6%). Table 1. Industrial production index (base 2005=100). August 2009
  • 22. ITALY’S GDP HAS STARTED GROWING AGAIN * Source: ISTAT – Third quarter of 2009 Italy’s GDP has resumed growing again after having decreased for five consecutive quarters, ISTAT statistics have shown. According to ISTAT, preliminary estimates released in the third quarter of 2009, GDP rose 0.6% from the second quarter during which it had dropped by 0.5%. GDP rise resulted from an increase in the industry and services added value and from a drop in the agriculture added value. The third quarter of 2009 was adjusted with four more working-days compared to the previous quarter and one more working-day compared to the third quarter of 2008. The best cyclical upturn since 2006. The GDP rise in the third quarter of 2009 accounts for the best cyclical performance since the fourth quarter of 2006.
  • 23. INTERNATIONAL ECONOMY ON TRACK FOR A REBOUND * Source: Centro Studi Confindustria October 2009 According to an Italian centre for business research (Centro Studi di Confindustria) the most developed countries have come out of the recession in August 2009 and since then they have walked hand in hand with developing countries to guide global economy out of the crisis toward a new, sustainable growth model. To share the same goals and to boost together expansion and productivity has been the secret behind a fast international trade recovery. Figures say that Italy is relaunching its economy on the international stage, as witnessed by a strong recovery of industrial production in the third quarter of 2009. GDP estimates appear even more positive for 2010 (more than 1%).
  • 24. A COMPETITIVE COUNTRY IN INTERNATIONAL TRADE * Fonte Trade Performance Index UN-WTO The Trade Performance Index 1, a recent international trade competitiveness indicator jointly devised by the UN and the WTO, ranks Italy second right after Germany out of the ten most competitive countries. Italy holds .... - a first position in textiles, clothing, leather goods and footwear. - a second position in the sector of mechanical equipment, non-electric machinery, electronic components, electrical appliances, chemicals, basic manufacturing (tiles, metal, marble and ceramic products), jewelry, eyewear and the like. - a third position in the processed food sector (wine, oil, pasta, processed meat, sauces, baked products). Italy ranks first in the European listing of POD and GPI products with 182 registered products, followed by France (166) and Spain (123). - is the fourth most visited country in the world and the second in Europe. It ranks second, after Spain, for number of nights spent by foreign tourists and first for number of nights by Russian and Chinese tourists. 1 The Trade Performance Index (TPI) is a new indicator jointly devised by UNCTAD and the WTO through their International Trade. The UNCTAD/WTO developed the TPI for the 14 major macro sectors of the international trade. A composite index was built for each macro sector of each country based on five sub- indicators: trade balance; per capita exports; world exports share; diversification level of each macro sector in terms of number of products contained therin; and market diversification level. Thus the TPI takes into account not only the absolute trade value, but also the size and specialization of each country as well as any weaknesses resulting from excessive concentration of the exports on few products or destination markets.
  • 25. THE UNCTAD/WTO “TRADE PERFORMANCE INDEX” THE 10 MOST COMPETITIVE COUNTRIES IN THE WORLD TRADE IN 14 SECTORS Fonte: elaborazione Fondazione Edison su dati UNCTAD-WTO, International Trade Centre Fonte: elaborazione Fondazione Edison su dati UNCTAD-WTO, International Trade Centre
  • 26. MILAN: THE BUSINESS CAPITAL OF ITALY * Source: European Cities Monitor by Cusham&Wakefield 2009 The city of Milan is in the top ten of Europe’s major business cities where a multinational enterprise would open a branch. In the European Cities Monitor 2009 survey conducted by Cushman & Wakefield, Milan gained two positions in the ranking compared to the previous year. Moreover, it retains its position as one of the six best known cities in terms of business location. According to the 500 senior managers interviewed, Milan has improved the availability and cost of qualified personnel, access to the markets, quality of communications and transport links both across Italy and with the rest of Europe. Based on these criteria – considered the most significant in the survey- Milan has earned tenth place in the ranking of preferred cities as business locations. London remains firmly at the top of the ranking followed by Paris and Frankfurt.
  • 27. THE FT RANKS THE EUROPEAN FINANCE MINISTERS ITALY IN FIFTH POSITION * Source: Financial Times – November 2009 The Financial Times has placed Giulio Tremonti in the fifth position among 19 EU Finance Ministers judged for their proven ability in dealing with the 2009 economic crisis. The ranking reflects the Ministers’ performances during 12 months of highly testing world economic drama as well as their ability to adopt rapid and effective measures.
  • 28. SIZE OF THE UK GDP OVERTAKEN BY ITALY ITALY IS THE SIXTH RICHEST COUNTRY * Source: The Telegraph 25 October 2009 (Office for national Statistic) Italy’s economy has overtaken Britain's for the first time in a decade and a half, after official figures showed that the UK is just beginning to come out of the longest recession in its recorded history. Italy overtook Britain’s economy for the first time in 1987. Last March, the Economist had already reported how Italy had been overtaking Britain in terms of per capita income. The figures from the Office for National Statistics affirm that in the third quarter of 2009, Britain’s economy generated around £347.5 billion in cash terms. Italy’s economic output in the same period, based on conservative forecasts calculated by Citigroup, was some £350 billion.
  • 29. Italian district Italy’s manufacturing industry is the backbone for reaction and recovery and has achieved important results
  • 30. ITALY AGAINST THE CRISIS * Source: The Ruropean Commission In 2009, the drop in the overall number of enterprises and businesses was lower than the average rate recorded in the European Union.
  • 31. ITALIAN SMEs GO INTERNATIONAL * Source: Fondazione Edison - Eurostar Italy has one of the highest shares of manufacturing SMEs among European countries. The aerospace industry is the country’s leading high-tech manufacturing sector: it is seventh and fourth respectively on the world and European rankings, with a turnover of some 7 billion euro and a skilled workforce of about 38 thousand units. The aerospace industry is one of the most qualified value-added technology sectors in Italy and plays a key role in the production of helicopters, radar systems and air traffic control radar systems as well as training aeroplanes. Other specialized high-tech products are aeroengines, avionics systems and equipment, surveillance systems, defence electronics meant to ensure safe communication. Grown competitiveness of Italian SMEs in the aerospace industry is witnessed by an increasing number of military transport aircraft supplied. The high-tech sector has significant impact on other areas such as telecommunications, pharmaceutical and biotech industries, nautical industry, rail transport, maritime industry and wind energy. Trade balance for industrial manufactured products (on food) in a few countries Source: Fondazione Edison - Eurostat.
  • 32. FERRERO RANKS AS THE MOST REPUTABLE COMPANY IN THE WORLD * Source: Reputation Institute Global Report Ferrero, the Piedmont-based chocolate-maker, has come out on top in an annual survey of the world's 600 most reputable companies - the Reputation Institute’s 2009 Global Reputation Pulse. The Global Reputation Pulse measures the corporate reputations of the world’s 600 largest companies based on consumers’ trust, esteem, admiration, and good feeling about a company across seven dimensions of reputation in 32 countries. Sweden’s IKEA, and the United States’ Johnson & Johnson make up the top three companies in 2009.
  • 33. A HIGH-VALUE BOATING SECTOR * Source: UCINA (Italian Marine Industry Association) By aiming at constant investments in the field of innovation and research, the Italian nautical sector has been able to launch top-quality products on the international stage. With a market share of 50%, Italy plays a central role in the production of pleasure boats and mega yachts, according to a recent survey carried out by Pentar. The world market for the production of mega yachts, i.e. boats with a hull longer than 250 feet, has an output of 9 billion euro, accounting for a growth rate of 12.9%, with 777 orders. Of these, 347 were designed in Italy, followed by the US (95), the UK (60), The Netherlands (58) and New Zealand (19). Among these countries, Italy recorded the highest growth rate in terms of production. Its major customers are Europe and the Unites States but the global market estimates more than 95 thousand potential customers.
  • 34. A forgotten side of Italy Italy is an active player in international institutions
  • 35. AMONG THE FIFTEEN MAJOR CONTRIBUTORS TO THE UN BUDGET * Source: United Nations Report 2009 In 2008, Italy has confirmed itself as the sixth major contributor to the UN regular budget. As part of the Charter of the United Nations, Member States are called upon to contribute to the UN regular budget in order to finance all UN activities. STATUS OF CONTRIBUTIONS TO THE REGULAR BUDGET 2008 (United States dollars) FIFTEEN MAJOR CONTRIBUTORS MEMBER STATE REGULAR BUDGET Current Year United States of America 453.338,391 Japan 304.055,694 Germany 156.874,741 United Kingdom 121.483,273 France 115.246,326 Italy 92.895,745 Canada 54.449,820 Spain 54.285,208 China 48.779,869 Mexico 41.280,901 Republic of Korea 39.744,527 Netherlands 34.257,478 Australia 32.684,524 Switzerland 22.240,840 Brazil 16.022,185 Subtotal 1.587.639,522
  • 36. AMONG THE FIRST CONTRIBUTORS TO THE UN PEACEKEEPING FORCES * Source: United Nations Report – G8 Italy is the first contributor of blue helmets among G8 European partners Italy ranks second among EU countries for highest number of peacekeepers deployed to missions abroad At present, Italy is the ninth contributor to the UN Operations in Military and Police Forces. Ranking of Military and Police Contributions to UN Operations (su 117 paesi) 1 Pakistan 10,623 2 Bangladesh 9,037 3 India 8,862 4 Nigeria 5,218 5 Nepal 3,711 6 Ghana 3,239 7 Jordan 3,017 8 Rwanda 3,001 9 Italy 2,864 10 Uruguay 2,617 11 Senegal 2,112 12 France 2,090 13 China 1,977 14 South Africa 1,867 15 Ethiopia 1,853
  • 37. INTERNATIONAL STAKEHOLDERS In the last few years, many Italians received prestigious appointments: Ettore Sequi EU Special Representative for Afghanistan Claudio Graziano Force Commander of the United Nations Interim Force in Lebanon (UNIFIL) Claudio Bisogniero NATO Deputy Secretary General Fernando Gentilini NATO Senior Civilian Representative in Afghanistan Giampaolo Di Paola Chairman of the NATO Military Committee Antonio Li Gobbi Assistant Director, Operations Division, NATO Luciano Zappata Deputy Supreme Allied Commander Transformation - ACT (NATO) Leonardo Di Marco Deputy Chief of Staff Support – Operations Command – ACO, NATO Luigi Bella Head of Technical Office and in charge of ACO portfolio at the Agency, NATO Manlio Martorelli Head of Plans and Programmes - NACMA, NATO Roberto Frascaro Director General - NAEMA, NATO Giancarlo Aragona Group of experts on NATO's New Strategic Concept Procuratore Cuno Judge at the International Criminal Court Tarfusser Lamberto Zannier Special representative for Kosovo, Head of United nations Interim Administration Giovanni Buttarelli Assistant European Data Protection Supervisor Andrea Monari Resident Director General of the Asian Development Bank's European Representative Office (ERO) Valeria Termini UN Division for Public Administration Alessio Bruni Secretary to the Committee against Torture, Office of the United Nations High Commissioner for Human Rights Alberto Perduca Head of the EULEX Justice Component, Rosaria Puglisi Political Advisor in EUMM Georgia
  • 38. ESDP OPERATIONS Maj. General Stefano Castagnotto is EU Force Commander of operation EUFOR ALTHEA About 270 Italians are involved in civil missions promoted by the European Union under the European Security and Development Policy. Italy therefore ranks behind France (280) and ahead of Germany (210), in the context of 2500 overall units deployed for all ESDP civil missions. Among the most important ESDP operations, Italy deployed 190 units in EULEX KOSOVO, 19 units in EUUM GEORGIA and 31 in EUPOL AFGHANISTAN. INNOVATION IS THE KEY OF THE G8 SUMMIT HELD IN ITALY For the first time the G8 has been more inclusive of new world players – such as the main emerging economies and Egypt. Particular attention was shown towards creating forms of regional representation, such as the African Union and the Arab League. An innovative part was the discussion of the Afghanistan issue during the G8 outreach session, during which all neighboring countries, the major stakeholders and international institutions committed to the area were invited to participate.
  • 39. ITALIAN EXPERTS WORKING FOR EUROPEAN INSTITUTIONS With regard to the number of Italians working for European Institutions, Italy is on par with other major EU countries. 4 Italians were appointed as Director General: Buti (Economic and Financial Affairs) Colasanti (Information Society and media) Manservisi (Development) Benedetti (DG Interpretation) 5 Italians were appointed as Vice Director General: L. Dormal Marino (Agriculture) Sannino (Relex) Pasca-Raymondo (Regional policy) P. Testori Coggi (Health & Consumers) Barbaso (Transports/Energy) In contrast, Italian SNEs (Seconded National Experts) are 162, and are actively committed to a wide range of different fields such as environment, research, competition, energy & transport, taxation and customs union.
  • 40. ITALY AT THE EUROPEAN PARLIAMENT * Source: TNS opinion in collaboration with EP TURNOUT AT EUROPEAN ELECTIONS 2009 RANKING COUNTRY VOTERS % 1 LUXEMBOURG 90.75 2 BELGIUM 90.39 3 MALTA 78.79 4 ITALY 65.05 5 DENMARK 59.54 6 CYPRUS 59.4 7 IRELAND 58.64 Italy is one of the countries with the highest number of positions occupied by Italians at the European Parliament: 5 OUT OF 20 PERMANENT COMMITTES HAVE BEEN ASSIGNED TO: Gabriele Albertini: Foreign Affairs Luigi De Magistris: Budgetary Control Paolo De Castro: Agriculture and Rural Development Carlo Casini: Constitutional Affairs Erminia Mazzoni: Petitions 2 OUT OF 14 Vice-Presidents are Italians: Roberta Angelilli Gianni Pittella
  • 41. European Parliament 1 Deputy Secretary General, 1 Director General, 4 Directors Deputy Secretary General (Francesca Ratti) Director General for Internal Policies (Ribera d’Alcalá) Director for Justice (Perillo) Director for Relations with Political Group Secretariats (Olivia Ratti) Director for Innovation (Vilella) Library Director (De Feo) Council Secretariat General 1 Director General, 3 Directors, 1 SG/HR Personal Representative Director General Personnel (Griffo) Director for Cooperation in Civil and Criminal Matters, DG JHA (Schiavo) Director for Buildings and Logistics, DG Personnel (Zangaglia) Director for Transparency DG Communication (D’Aniello) SG/HR Personal Representative for Non-Proliferation of Weapons of Mass Destruction (Giannella) Court of Justice Antonio Tizzano – President of the First Chamber of the Court of Justice Of the European Communities (with functions of Vice President of the Court) Committee of the Regions Director for Consultative Works (Gussetti) Economic and Social Committee President of the CES (Sepi)
  • 42. Promises Kept 2008 Italian election campaign mainly focused on security and how to fight against organized crime. Since it came to power, the Government has handled the Naples waste management issue and the terrible catastrophe in L’Aquila and Abruzzo. The response was undertaken with timely action.
  • 43. FIGHT AGAINST ILLEGAL IMMIGRATION * Source; Minister of the Interior 2008 2009 From 5 May to 30 September 2009 From 5 May to 30 September 2009 Clandestine migrants landed 19.850 Clandestine migrants landed 1.904 : Illegal immigrants intercepted in Illegal immigrants intercepted international waters and sent back in international waters and sent to 0 back to 834 - Libia 0 - Libia 51 - Algeria - Algeria Illegal immigrants identified 29.106 Illegal immigrants identified 20.891 Returning illegal immigrants 10.393 Returning illegal immigrants 7.780
  • 44. ANTI-MAFIA MEASURES ADOPTED BY THE ITALIAN GOVERNMENT * Source: Minister of the Interior The Minister of the Interior has unveiled a plan to seize the mafia’s assets. During the first 18 months of Government, an average of 8 mafia affiliates have been arrested every day, for a total of 3630 arrests, which have involved 377 police operations. 15 of the 30 most wanted criminals are among the 282 fugitives arrested. The most interesting figures concern the quantity of seized and confiscated assets, the amount of money recovered and the number of municipality councils that have been dissolved due to mafia infiltration. Difference compared to 18 BERLUSCONI GOVERNMENT previous months % SEIZED ASSETS 10.089 Value 5.629 millions € + 56% CONFISCATED ASSETS 2.673 + 364% Value 1.753 millions € FONDO UNICO DI GIUSTIZIA – money recovered up to 31 October 2009 665,7 millions € MUNICIPALITY COUNCILS DISSOLVED DUE TO MAFIA INFILTRATION 12
  • 45. GENERAL CRIME * Source: Minister of the Interior
  • 46. FIGHT AGAINST ORGANISED CRIME * Source: Minister of the Interior
  • 47. VIOLENCE IN THE STADIUMS * Source: Minister of the Interior
  • 48. GARBAGE MANAGEMENT IS NO LONGER AN EMERGENCY * Source: Italy’s Civil Protection Department To clean up Naples garbage-strewn streets, to open new dump sites, to build incinerators and to implement separated waste collection: these are the top-priorities contained in the plan unveiled by Guido Bertolaso, Head of the Civil Protection Department in a view to tackling the problem of waste management and to implementing a correct waste disposal cycle that could involve citizens and local institutions. The day when emergency intervention was undertaken, on June 11 2008, there were 35 thousand tons of waste accumulated throughout the streets of the region. Up to November 15 2008, 3.518.783 tons of municipal wastes have been disposed in Campania, with a daily average of 6.741 tons.
  • 49. NEW HOMES FOR EARTHQUAKE SURVIVORS HANDED OVER * Source: Italy’s Civil Protection Department 6 April 2009: a massive quake shook L’Aquila and the region of Abruzzo Prime Minister Silvio Berlusconi has visited the affected areas over 30 times In less than 5 months, a brand-new city of 30 thousand inhabitants has been rebuilt In September 2009, more than a third of the tent cities (61 out of 172) were dismantled. On 29 September 2009, the Government hands over 400 homes out of 4.700 to be ready before the end of the year. Italy displayed its best qualities during the interventions in favor of Abruzzo, thanks to hundreds of volunteers, civil protection staff, persons with a positive attitude who have done all their best to help others emerge from this tragedy. People of all ages made sacrifices to aid assist people in need. This allowed the feat of reconstruction to be achieved. A new student dormitory, “Casa dello Studente” has been inaugurated on the hill of Coppito after a three-month reconstruction on a landsurface made available by the archdiocese in L’Aquila. It will house up to 120 students.
  • 50. A SIMPLER LEGISLATIVE SYSTEM * Source: Ministry of Legislative Simplification *** The “cut-law plan”: some 39.000 fewer laws; the country streamlines Law Transparency, accessibility and rules quality: these are the three main goals that have led the Italian Minister of Legislative Simplification to implement the “cut-law plan”, introduced by law n.246 of 2005. This plan has already achieved remarkable results following two different interventions that led to the repealing of useless and outdated provisions: - the first intervention produced the abrogation of about 7.000 laws: - the second intervention allowed for a cut of approximately 29.000 laws; - with a third measure, the Government has reduced from 50.000 to some 2.400 all the laws drafted before 1970. In less than one year, through this simplification process, the total number of laws that are currently into force (both drafted before and after 1970) has been reduced to some 11.000 laws. *** also known as Minister of "Semplificazione Normativa" (Regulatory Simplification). The ministry's activity is aimed at (i) reordering and standardising legislation in effect, and (ii) the simplification of proceedings, the deregulation of sectors and the reorganisation of structures