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Social Media for
Everyone
Presented by Professor Sandra Rimetz
Technology Forum Series, MCC on Main
Manchester Community College
Can You Identify
These Logos?

MCC Social Media ~ S. Rimetz

10/17/13
#1

MCC Social Media ~ S. Rimetz

10/17/13
#2

MCC Social Media ~ S. Rimetz

10/17/13
#3

MCC Social Media ~ S. Rimetz

10/17/13
#4

MCC Social Media ~ S. Rimetz

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#5

MCC Social Media ~ S. Rimetz

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#6

MCC Social Media ~ S. Rimetz

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#7

MCC Social Media ~ S. Rimetz

10/17/13
Twitter

Pinterest

Instagram

How Did You Do?
Facebook

MCC Social Media ~ S. Rimetz

LinkedIn

Google+

Vine

10/17/13
Estimated that in 2015
nearly 60 percent of
Earth's population will
be on the Internet

MCC Social Media ~ S. Rimetz

10/17/13
Defining Social Media
Social media is a collection of online
platforms and tools that people use to
share
content, profiles, opinions, insights, exp
eriences, perspectives and media
itself, facilitating conversations and
interactions online between groups of
people.
And there’s more…
MCC Social Media ~ S. Rimetz

10/17/13
Evolution
2004
1997
1994
Geocities

AOL lets
users
“chat”.

2003
MySpace
launched.
LinkedIn
started.

“College”
version of
Friendste
r is rolled
at
Harvard

2005
YouTube
begins
storing
and
retrieving
videos.

2008

2010

Twitter
comes
alive!

Google
launches
Buzz

Source:
www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

MCC Social Media ~ S. Rimetz

10/17/13
Users by the Numbers
Closed
in 2009

Closed
in 2011

238
million
member
s

1.15
billion
monthly
active
users

1 billion
unique
users per
month

215
million
users

359
million

Source:
www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

MCC Social Media ~ S. Rimetz

10/17/13
MCC Social Media ~ S. Rimetz

10/17/13
Google’s
revamped, sexedup app store hits
25 billion
downloads
MCC Social Media ~ S. Rimetz

10/17/13
Why Social Media is No
Longer Optional
Explosion of mobile devices
Everyone can collaborate
and generate fresh ideas
and be more efficient
anytime, anywhere, on any
platform.
MCC Social Media ~ S. Rimetz

10/17/13
MCC Social Media ~ S. Rimetz

10/17/13
Who Is Using It?

MCC Social Media ~ S. Rimetz

10/17/13
Why Social Media
Matters?

MCC Social Media ~ S. Rimetz

10/17/13
The Benefits
•
•
•
•
•

Company branding
Improved brand awareness
Word-of-mouth advertising
Increased loyalty and trust
Improved audience reach and
influence

MCC Social Media ~ S. Rimetz

10/17/13
Social Media
Usage
Nearly nine in 10 U.S.
companies with at least
100 employees will use
social networks for
marketing activities
this year!
~ emarketer.com

MCC Social Media ~ S. Rimetz

10/17/13
MCC Social Media ~ S. Rimetz

10/17/13
So What the Heck is
Twitter?
A social medium on
the web where you
can share
information, articles,
messages and
thoughts in a
context of 140
characters or less.
MCC Social Media ~ S. Rimetz

10/17/13
So Who Uses It?

MCC Social Media ~ S. Rimetz

10/17/13
‚Everyone‛ is Using It

MCC Social Media ~ S. Rimetz

10/17/13
To Share ‚What Am I
Doing…‛
• 140 characters or less limit
• You can be a tweeter and follower
• Handle = User Name and begin with @
sign
• Hashtags (#name) mark keywords or
topics
MCC Social Media ~ S. Rimetz

10/17/13
Dissecting a Tweet
RETWEET

TIME

WEB LINK SHORTENED
HASHTAG

MCC Social Media ~ S. Rimetz

10/17/13
#Hashtags are like Labels

MCC Social Media ~ S. Rimetz

10/17/13
Tips for #hashtags
Be Specific:
#Windows8 instead of simply #Windows
#justsaying is too broad
KISS: Three hashtags max in a tweet
Think Content: Using only hashtags in a
tweet is not only confusing — it's boring.
MCC Social Media ~ S. Rimetz

10/17/13
Web Link Shortening
A URL of any length will be
altered to 22 characters
automatically when posted
in Twitter.

MCC Social Media ~ S. Rimetz

10/17/13
MCC Social Media ~ S. Rimetz

10/17/13
Pinterest

Lets you "pin" any image from the Internet
to a "board" on its site. Think of it as a
Virtual bulletin board.
MCC Social Media ~ S. Rimetz

10/17/13
Images are Our New
Social Currency

http://pewinternet.org/Reports/2012/Online-Pictures.aspx

MCC Social Media ~ S. Rimetz

10/17/13
Pin It!
• The "Pin It" button, pulls out all the
images on the page you're visiting, so
you can select one.
• Anyone can "repin" a photo to one of
their own boards.
• Easy to categorize content.

MCC Social Media ~ S. Rimetz

10/17/13
http://about.pinterest.com/goodies/

MCC Social Media ~ S. Rimetz

10/17/13
Statistics:
• 150M Monthly Actives
• 60%+ People Outside U.S.
• 16B Photos Shared
• 1.2B Likes Daily
• 55M Average Photos Per Day
www.instagram.com

MCC Social Media ~ S. Rimetz

10/17/13
Only A Mobile App!
• Visual “diary” of you or “your day”.
• Followers can get to know you better
through following your images.
• Images uploaded are public by default
which means they are visible to anyone
using Instagram or on the instagram.com
website.
• A user can like or comment on one of your
photos.
• A user can @mention you in a comment.
MCC Social Media ~ S. Rimetz

10/17/13
Instagram in the Workplace
Starbucks

MCC Social Media ~ S. Rimetz

10/17/13
Tiffany Jewelers

MCC Social Media ~ S. Rimetz

10/17/13
MCC Social Media ~ S. Rimetz

10/17/13
Map of users

MCC Social Media ~ S. Rimetz

10/17/13
The most ‘liked’ photo in
the history of Facebook.

MCC Social Media ~ S. Rimetz

10/17/13
Facebook’s Business Side

MCC Social Media ~ S. Rimetz

10/17/13
LinkedIn
The mission of LinkedIn is to connect the world’s professionals
to enable them to be more productive and successful.

MCC Social Media ~ S. Rimetz

10/17/13
MCC Social Media ~ S. Rimetz

10/17/13
MCC Social Media ~ S. Rimetz

10/17/13
MCC Social Media ~ S. Rimetz

10/17/13
Mobile App Only
6-second video
MCC Social Media ~ S. Rimetz

10/17/13
Keeping Up With Privacy
Policies

MCC Social Media ~ S. Rimetz

10/17/13
Social Media is
forever growing… but
just remember, once
you get started…

MCC Social Media ~ S. Rimetz

10/17/13
Last thing I remember, I was
Running for the door
I had to find the passage back
To the place I was before
"Relax, " said the night man,
"We are programmed to receive.

You can check-out any time you like,
But you can never leave! "
1976 Eagles song “Hotel California”
MCC Social Media ~ S. Rimetz

10/17/13
MCC Social Media ~ S. Rimetz

10/17/13
Stay In Touch
Twitter: @sandrarimetz

LinkedIn: Sandra Rimetz
Pinterest: http://pinterest.com/sandrarimetz/

Web Site: www.sophisticateduser.com
E-Mail/Google+: sophuser@gmail.com

MCC Social Media ~ S. Rimetz

10/17/13

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Social Media for Everyone: An Introduction to the Basics

Notes de l'éditeur

  1. Twitter, which was created by a 10-person startup in San Francisco called Obvious, is a heady mixture of messaging, social networking, microblogging and “presence,” shorthand for the idea that people should enjoy an “always on” virtual omnipresence.
  2. Twitter, which was created by a 10-person startup in San Francisco called Obvious, is a heady mixture of messaging, social networking, microblogging and “presence,” shorthand for the idea that people should enjoy an “always on” virtual omnipresence.
  3. During Storm Sandy!
  4. Nearly a fifth of online women (19%) use Pinterest,
  5. Instagram was launched in October 2010 by co-founders Kevin Systrom and Mike Krieger. Instagram is a fast, beautiful and fun way to share your life with friends through a series of pictures.
  6. Click on logo for blog