Only for classroom purpose: (Imaginary company )Organisation Role play, HRM, Freshers

2. ORGANISATIONSTRUCTURE
CEO
President
Product
manager
Staff
Public
Relations
Manager
Staff
Advertising
Director
Staff
Finance
Manager
Staff
Market
Research
Director
Staff
Promotion
Director
Staff

3. PRODUCT MANAGER
JOB
DESCRIPTIONS
KEY RESPONSIBILITIES
Managing the entire product line life cycle from strategic planning to tactical activities
Specifying market requirements for current and future products by conducting market
research supported by on-going visits to customers and non-customers.
Driving a solution set across development teams (primarily Development/Engineering,
and Marketing Communications) through market requirements, product contract, and
positioning.
Developing and implementing a company-wide go-to-market plan, working with all
departments to execute.
Analyzing potential partner relationships for the product.
REQUIREMENTS
Product management experience.
Knowledgeable in technology.
This position requires travel to customer and non-customer sites

4. KEY RESPONSIBILITIES
Responsible for the market research department. Directs and oversees an
organization's marketing policies, objectives, and initiatives. Manages a team to
review changes to the marketplace and industry and adjusts marketing plan
accordingly. Analyzes existing goals and programs and recommends
improvements. Relies on extensive experience and judgment to plan and
accomplish goals. Performs a variety of tasks. Leads and directs the work of
others. A wide degree of creativity and latitude is expected. Typically reports to
top management.
REQUIREMENTS
MARKET RESEARCH DIRECTOR
Requires a bachelor's degree in area of specialty and at least 10 years of
experience in the field or in a related area. Familiar with a variety of the field's
concepts, practices, and procedures.

5. PROMOTION EXECUTIVE
KEY RESPONSIBILITIES
Create the promotional concept- one that best reaches the intended target audience.
Promotional development includes meeting with brand managers or clients, deciding
which promotional vehicles -- in-store displays and trade show booths.
Create budgets for all annual promotions, ensure their departments don't exceed
budgets, and hire and train employees.
REQUIREMENTS
Bachelor's degree in business administration, marketing, advertising or journalism.
One or more years of experience in promotions or advertising.
Other essential qualifications are creativity and analytical, interpersonal,
organisational, communication and decision-making skills.

6. ADVERTISING DIRECTOR
KEY RESPONSIBILITY
Supervise advertising campaigns for advertising agencies, media firms or
companies that have their own advertising departments. Typically, they work in
conjunction with a variety of departments, such as sales and finance, as well
as creative staff, to create a campaign that meets the client or company's
expectations. Perform several administrative tasks, depending on the size and
type of company. They may be in charge of creating campaign budgets,
negotiating client contracts or hiring advertising staff members.
REQUIREMENTS
Masters degree in advertising or marketing, computer skills, strong
interpersonal skills and the ability to communicate in business situations.

7. CEO’S ADDRESS (LETTER)
From: Vijay Singh
To: All Employees
Date: March 20, 2015
Subject: Vijay Singh – Adzi’s CEO
Today must be a big day for you all. It reminds me of my very first day
at Adzi, 19 years ago. Like you, I had a choice about where to come to work. I
came here because I believed Adzi was the best marketing pioneer in the world. I
saw then how clearly we empower people to do magical things with our creations
and ultimately make the world a better place. I knew there was no better company
to join if I wanted to make a difference. This is the very same inspiration that
continues to drive me today.
Adzi will help us see, express, and share our world in ways never before
possible. It will enable businesses to engage customers in meaningful ways. I am
here because we have unparalleled capability to make an impact.

8. Every one of us needs to do our best work, lead and help drive cultural
change. We sometimes underestimate what we each can do to make things happen
and overestimate what others need to do to move us forward. We must change this.
Finally, I truly believe that each of us must find meaning in our work.
The best work happens when you know that it's not just work, but something that
will improve other people's lives. This is the opportunity that drives each of us at
this company.
I hope that new employees find their work home a happy one, and that
our committed employees make all newcomers feel welcome. I encourage you to
get to know other people throughout the organization. We are one company and
one person, dedicated to doing one job:
"Making ads that users consider the best in the world!"
Thank you and welcome you all once again !
- Vijay Singh

9. HR MANAGER'S ADDRESS
Good morning team!
I am very happy to join this great Organization where I
have an opportunity to work with you all. My objective in
joining this Organization is to help you all flower and have
a full bloom in your career. Human resource is the most
important asset of any organization. The Management
here too recognizes that. I have come with very many good
ideas. But, more importantly I will like to first meet with
every one of you and listen to you to know your ideas, goals
and aspirations. In the next few weeks I will meet every
one of you. Also, my doors are always open to everyone of
you to meet me anytime. I am quite confident that
together we can build this Company as well as build your
career.

10. Fresher Entry Level Training Program
Participants Profile: Fresher: Graduate or Post Graduate,
Marketing major
Typical Duration: 3 day course (or 7 day sessions)
Courses and module:
-Understanding the sales process
and the buying process
- Relationship between sales and marketing
- Targeting new customers
- Telephone selling to make appointments
- Sales presentations
- Over coming objections
- Negotiation skills