4. A social networking
service is an online
service, platform, or site
that focuses on building
and reflecting of social
networks or social
relations among people,
who, for example, share
interests and/or
activities.

5. Social networking site is the
phrase used to describe any Web
site that enables users to create
public profiles within that Web
site and form relationships with
other users of the same Web site
who access their profile. Social
networking sites can be used to
describe community-based Web
sites, online discussions forums,
chatrooms and other social spaces

7. KEY PLAYERS
Facebook
Founded: 2004
No. of users: 600 million
Revenue: US$800 million
Alexa Rank: 2
Revenue from: Banner ads, referral
marketing, partnerships, branding
elements, virtual currency

8. KEY PLAYERS
LinkedIn
Founded: 2002
No. of users: 100+ million
Revenue: US$161.4 million (Jan. – Sep. 2010)
Alexa Rank: 18
Revenue from: premium accounts, hiring
services, advertisements, partnerships,
Google AdSense

9. KEY PLAYERS
Myspace
Founded: 2003
No. of users: 100+ million
Revenue: US$385 million (2009 est.)
Alexa Rank: 68
Revenue from: advertisements, Google
AdSense

10. KEY PLAYERS
Orkut
Founded: 2004
No. of users: 120 million
Alexa Rank: 106
Revenue from: advertisements

11. •Advantages:
• Facilitates open communication,
leading to enhanced information
discovery and delivery.
• Allows employees to discuss
ideas, post news, ask questions and
share links.
• Provides an opportunity to widen
business contacts.
• Targets a wide audience, making
it a useful and effective recruitment
tool.
• Improves business reputation and
client base with minimal use of
advertising.
• Expands market research,
implements marketing campaigns,
delivers communications and directs
interested people to specific web
sites.

12. Disadvantages:
All SNs are time-consuming.
Some teachers find SNs too
daunting to tackle.
SNs can become addictive. They can
take over your life, leaving little
time for family and friends. Knowing
when to stop is crucial – try to
switch off!
Replication of themes from one SN
to another is annoying.
Students become obsessed in
finding their teachers on FB and
intrude in teachers’private lives.
Privacy issues with FB AND Twitter
– do not accept people you don’t
know or protected accounts on
Twitter.
Tweetdeck often has technical
problems

13. PRESENTED
BY
RISHABH
SOLANKI