A very topline view of how brands can use twitter. Most clients come to me saying they want to use twitter. But they dont know what for. The simply want to use it. Its not that simple. A brand needs to identify its goals first, then how it can add value to the medium, how it will use the ideas within the medium, and THEN pursue strategy. Focus is key to success.

4. Monitor Real Time Conversations About a Brand, negative and positive. Ouch!

5. Its a brave new world. And it took a packet of sweets to create a stir – all they did was to switch their home page to twitter mentions about them.

6. Broadcast your messages. Get Real Time Call to Actions initiated. Promote Positive messages

7. Start Conversations Respond to questions Share Tips Solve Problems