Target the oil & gas industry by using this media information!

1. Media Pack 2010
0
r 37, 50
Ove aders
re week
every
UpstreamOnline – 123,000+ unique readers per month and growing

2. Upstream – deliver
CoNTeNTs QUality is paid for
• Leading paid-for publication with annual subscription rate of Us$9501)
Quality is paid for • over 37,500 readers every week2)
Page 2 • 7,078 subscribers all paying full subscription rate3)
Upstream gives you more • Read by the best – see research on page five2)
Page 2
• loyal, hard-to-reach readers2) – many exclusive to Upstream
Recruit the best from
Upstream’s readers • Worldwide coverage through subscribers in over 100 countries3)
Page 3
• low advertising-to-editorial ratio helps your advertisement
UpstreamOnline stand out
– leading online news
1) 2009 subscription rate.
Page 3 2) independent readership survey conducted by ipsos Mori in april/May 2008.
3) aBC international Certificate of Circulation, January through december 2008.
editorial policy
Page 4
Circulation
Page 4 UPstReaM gives yoU More
independent readership survey Gain bonus circulation every week – Upstream’s grueling programme
Pages 4–5 of shows, conferences and targeted subscriber campaigns gains you extra
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Recruitment advertising – only the
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Page 6 and regions critical to the oil and gas industry.
every week’s a bonus week! show dailies – stand out from the crowd in Upstream’s show dailies.
Page 7
Quality international and event news served up for shows such as Cippe,
events programme 2010 LNg16, oTC, oNs, rio oil & gas and osea makes Upstream’s show
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Rates and mechanical data
Page 13 Target specific themes in Maximise your show presence
Upstream’s Special Focus issues with show dailies
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Pages 14–15 Tuesday, 26 August 2008
S FO
P C
TODAY
E U
C S
IA
L
We’re listening
Contact details Hall J / Stand 1018
yesterday’s prices: WTI spot $113.84 -0.56% brent spot
Official show daily produced by Upstream
$111.01 -3.04% henry hub $7.63 -4.59%
Page 16 IN THIS ISSUE:
Brazil
Inside...
• Energy debate goes global p14
Pushing the boundaries • Leader p14
Fresh finds in the Santos basin
swell Brazil’s proven reserves. • Exhibition hits a new peak p15
Pages 22&23
• Festival fun awaits p16
Tupi passes the test • Nordic Tenors set tone at concert p17
reaches
Block BM-S-11 yields drilling
and production know-how as
new discoveries made.
TUESDAY • Media flock to ONS p18
Offshore Northern Seas
Pages 24&25 conference and exhibition,
• Norway and Russia forging bonds p19
The great gamble
Stavanger, Norway • Renewables in the ONS mix p13 • Producer parade at INTSOK event p20
Financial plan that helped
Double
Brazil’s oil sector weather the Photo: IDA VON HANNO BAST
LIVE
global financial crisis. Page 26
for
Deep-water hunt
Need to appraise pre-salt finds
NEWS
has led to feverish search for
rigs. Page 27
Changing the ground rules
serving
Words of caution as politicians
seek to reform oil sector
Mexico on the
pre-salt
path to reform Page 3
legislation. Pages 28&29
Precision tactics
Taking a new approach trap Grey Wolf Page 6
R&D rising to meet
technological challenges. Corrib pipe protest
Pages 31 to 35 ‘gets dangerous’ Page 7
Gas on the menu Chevron to quit as
riches
Issues of producing gas from Hebron operator Page 8
pre-salt balanced by potential
to meet domestic and foreign Liwan subsea
NorwegiaN major
demand. Pages 36&37 option gets nod Page 9 StatoilHydro has made a pair
of promising new discoveries
The future is bright
Demand from pre-salt play is Oil & Gas
off Norway, adding to the
laying foundations of a robust Survey & GeoEngineering potential in both a mature and
and competitive services sector.
Pages 38&39 Alternative Energy in a frontier area.
Technology Chief executive Helge
Admiring glances
Brazil’s rig-building plans draw Success: Petrobras chief executive
Training
Lund (pictured) called the
interest of domestic and Jose Sergio Gabrielli senergyltd.com Dagny find “one of our most
foreign yards. Pages 40&41 Photo: BLOOMBERG results - driven by Brainergy® interesting oil discoveries in
Banking on pre-salt push Hall J / Stand 1018 the North Sea for many, many
National development bank In just four years, Brazil’s Petrobras triggered feverish debate in Brazil about well with the country’s tough local years”.
backing projects.
Pages 42&43
has turned an obscure theory about the
deeper origins of its Campos basin
how to administer the promised new
wealth, and to what extent foreigners
content requirements.
However, Brazilians are confident that
TECHTALK Meanwhile, the 4 Bcm
Pages 26&27
heavy oil fields into a blockbuster new should be allowed to sit at the table. a wave of new shipyard investments will Snefrid South gas hit could
Building momentum offshore play. Industry experts agree there is no flow as the country’s offshore sector tip the scales in favour of a
Fringe regions attempt to gain
a slice of construction action.
since an epic 18-month first wildcat single technological barrier to tapping overtakes others in scale. UPSTREAM major new export line from
was concluded in 2006, Petrobras has the pre-salt riches, but warn that In this special feature, we look at the Get up to speed with
Pages 44&45
enjoyed a remarkable run of exploration managing the challenges will require pre-salt story, from exploration success the latest news from the the Norwegian Sea, opening
success and early estimates point to adroit planning and intelligent use of the to production challenges, offering an world of oil and gas.
Thirst for knowledge
between 50 billion and 70 billion barrels best technologies. insight into the political debate in Brazil the door to the co-ordinated
State underlines need to invest Visit us at ONS stand
in skilled workforce. of recoverable hydrocarbons in the main Critics say that fast-tracking the and the country’s ambitious expansion F 605 or log on to development of several
Pages 46&47 santos basin area. the news has pre-salt developments does not combine plans for its offshore industries. www.upstreamonline.com marginal fields. Pages 4&5
Find out what Chemtech can do for your business
Conceptual Engineering Basic Engineering FEED Detailed Engineering Implementation
Check out the Tuesday August 26th
Technical and Economic Process Simulation, 3D Computer Modeling, and Construction
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Feasibility Studies CFD Simulation, Electronic Mockups and Automation and
Risk Analysis 2D Automation Projects Instrumentation Engineering
sea show at FMC´s stand
Enhancement Maintenance Operation Commissioning F 601 every hour.
Advanced Process Energy Efficiency Operational Intelligence, Control System Audit and
Control and Optimization PIMS, LIMS, MES Loop Tuning
Founded in 1989, Chemtech is Brazil’s leading provider of engineering and design services, process
www.chemtech-siemens.com automation and IT solutions to the process industry. Learn more about Chemtech solutions on our website.
www.upstreamonline.com
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3. ing highest calibre readers
reCrUiT The BesT froM sUbsCRibeRs’
UPstReaM’s readers OPiniOns OF
With the publication’s premium positioning you won’t reach just anyone UPstReaM
with a recruitment advertisement in Upstream. our subscribers are highly
qualified, experienced and successful. and many of them only read “Very honest and if i could
Upstream. so if you want to reach the best people, advertise in Upstream subscribe to one publication it
and follow the example of leading oil and gas industry companies, such would be Upstream”
as Chevron, Marathon, fugro, pgs, Maersk, eNi, saudi aramco, Wood John devault, american
international exploration, Usa
MacKenzie and statoilhydro.
increase your reach “Provides excellent coverage of
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Mike Lynch, MiT, Usa
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all advertisers in the paper “it is very important for me to get
automatically receive free, the information, and Upstream
comprehensive job listings on gives me that information in a
Upstreamonline. This not only simple way”
significantly increases coverage hans Matti,
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“Upstream is important medium
vacancies accessible through
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the web’s search engines.
We really do need it”
You’ll reach the best job candidates with Upstream stanley onyemaonwu,
stanob energy services, Nigeria
UPstReaMOnline “it’s topical, thorough and well
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With over 123,000 unique users every month viewing an average of one they do it”
L a Walter,
million plus pages, Upstreamonline delivers daily 24-hour news and other oyo geospace Corp, Usa
services to a rapidly growing audience. The figures support this. as the
only oil and gas website independently audited, the annual increases of 65% “Upstream keeps me very informed”
greg smith, impress energy,
in unique users and 56% in page impressions are verified1). a redesign at the australia
end of 2009 aims to increase numbers still further and keep Upstreamonline
at the forefront of online news delivery. “this is a very good source of
information to me as a manager
1) aBC electronic audit, June 2009.
in the oil industry”
ahmed al Qadhi,
al Khorayef petroleum,yemen
“it is a very important news source
that gives good information”
herman Bots, Theodoor gilissen,
The Netherlands
“i find it is a quick read that gives
me an overall view of current
issues and it is a one-stop shop for
what is going on in the oil world”
robert Taylor, ihrdC, Usa
s iG n ! UpstreamOnline users increase
neW de significantly year-on-year
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team of reporters focus on research is vital. it helps us ensure Upstream is meeting the demands of its subscribers
business news, policy and key
industry players
and it helps you ensure that your advertising is reaching the right people. That’s why
regular readership research is commissioned. The last survey in april/May 2008 was
run through ipsos Mori, one of the leading research agencies in europe and the first
in the world to be accredited with the new iso 20252 international quality standard for
market research. it’s based on a geographically representative sample of 201 Upstream
subscribers.
CirCULaTioN Key fiNdiNgs
• largest proportion of subscribers come from oil and gas companies
USA – 26%
• 93% of subscribers are management. 38% are at the top of their companies
UK/Ireland – 16% • 67% – the number of subscribers who have read all of the last eight issues
Asia – 16% • 5.3 people read each issue
Scandinavia – 13% • 41 minutes average reading time per issue
Rest Europe – 12% • 53% of pass-on readers authorise or influence purchase of oilfield products
Rest Americas – 7%
Middle East – 4% • 81% of readers state that Upstream has helped them or their company identify leads
Oceania – 3%
Africa – 2% or business opportunities
independent audit figures from the • 42 is the average number of flights taken annually by our subscribers
UK’s audit Bureau of Circulation gives
Upstream an average circulation of
7,078 through 2008. With a strong
pass-on readership – as proven by
independent research – this means
Upstream delivers over 37,500
influential readers every single week.
www.upstreamonline.com
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