1. TIM Participações S.A.
MERRILL LYNCH
12th Annual CalGEMs – Global Emerging
Market Conference
June 3rd - 5th, 2008

2. Market Overview
Commercial Strategy
1Q08 Highlights
Financial & Indicators
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3. 1Q08 Brazilian market at a glance
Market quarterly net adds Penetration (per Inhabitants) Market Overview
Reversal trend of quarterly net
adds in 2Q07;
Prepaid net adds grew by 159%
YoY in 1Q08, mainly due to:
 Growth concentrated in
social classes C and D/E ;
 Naked SIM-Card sales;
 On-net calls promotions;
Market gross addition increased
around 35% YoY;
Second-hand cell-phones
accounted for 26% of sales in 20071
… and TIM’s Approach
Mobile penetration by social class (2007) Penetration (per Households) Strong hold on market maintaining
solid share performance;
Leadership in gross addition (~26% in
the 1Q08) fueled by:
 Strong national brand;
 Large distribution network;
 Push on traffic promotions;
 Leveraging second-hand
cell-phone market by
offering ‘TIM Chip only’.
Capturing low income-class growth;
Note: 1) According to Latin Panel
survey
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4. Competitively marking the market
Market Share Performance Total Lines (Mn) and Penetration Rate
Mobile market growth continues strong in 2008;
Credit expansion and purchase power improvement;
Naked SIM-Card further enhance net addition;
Successful hold on positioning with resilient market share New technology/services;
performance;
Postpaid mix at 20.8% and above competitor’s average of
18.6%;
Source: ANATEL and company´s data.
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5. Market Overview
Commercial Strategy
1Q08 Highlights
Financial & Indicators
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6. A National wide consolidated company
Innovative, Reliable and Appealing brand: “Living beyond Technology”
First national consolidated operator (since 2002): Largest presence in Brazil through our network coverage (voice
and data) and strong distribution channels (sales and recharge);
Top of mind¹ and consumer preference¹: Brand nationally recognized as innovative company;
Info-Exame magazine award (March-2008): The best wireless company in Brazil;
Transparent relation with customers: Handset SIM-lock - giving customers free will.
Ranking
2002 National Presence
1º Brand (Top of Mind)¹
1º Coverage (voice and data)
2º Market share
Note: 1) Instituto Synovate - Oct-
Nov/2007 6

7. TIM convergent offer roadmap
TIM Convergent Customer Base
Convergent customer base achieved
around 1.5 million by the end of 1Q08
TIM : Aiming the future 3G+: a new experience for the most innovative VAS services
Positioning / Strategy Advantages Roll-Out / Launching
A step ahead on TIM convergent offers VELOCITY: Upgrade to 1Mbps and 7Mbps; Commercial Launching:
through wireless broadband; SIMPLICITY: All ‘TIM Chip’ are 3G ready; 850 Mhz - April 16th
Brand empowerment through Buy & Play concept; 2.1 Ghz - May 1st
innovation; MOBILITY: Wireless internet anywhere; 3G Initial coverage in key metropolitan
ACCESSIBILITY: Any 3G device and
Protect TIM customer base; area;
computers;
Deliver content to enhance usage and 3G roll-out easyly by our actual national
OPPORTUNITY: Limited coverage and
revenue; consolidated coverage;
installation by fixed telcos.
Encourage use of VAS: more quality and National 3G license for R$1.3bln;
speed; More spectrum capacity; 7
Push on cross selling offers; Alternative to digital universalization.

8. Marketing 3G offers
TIM Web Banda Larga: Wireless Broadband Solution
►TIM Web broadband : Buy & Play; Broadband
►Competitive plans: 1Mbps or 7Mbps unlimited;
►TIM Web - Automatic upgrade to 1Mbps (packages 40MB, 250MB e 1GB);
►First notebook in the market with TIM broadband access.
VAS
Strategic Partnership New and Improved Content Offer Handset Portfolio
TIM TV GOOGLE MAPS TIM GAMES
TIM VIDEO CALL TIM WAP TIM STUDIO
YOUTUBE UOL MOBILE TIM MUSIC
STORE
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9. Market Overview
Commercial Strategy
1Q08 Highlights
Financial & Indicators
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10. 1Q08 Main Highlights
Indicators Results Drivers Perspectives
 Maintaining market share focused on
 YoY Growth: 23.7% vs  Maintaining our competitive
valuable customer base (prepaid and
Client competitors 23.0%; approach;
postpaid);
Base  Post paid mix: 20.8% vs  Segmented approach: Push the right
 Benefits from TIM national wide
competitors 18.6%. customers to the right plans.
consolidated Company.
 Data transmission and internet access:
 Increase 29.0% YoY; ‘TIM Web’ and ‘Nosso link’;  ‘TIM Web Banda Larga’: wireless
VAS  Accounting for 8.4% of gross  Data package offers; broadband solution speed up with 3G;
service revenue.  3G content providers partnerships.
 Push on media content.
 Selective approach in promotion;
 Aggressiveness on traffic promotions/disc;
 Migration from incoming to on-net traffic;
 Stable incoming revenues (lower F-M traffic
 6.6% YoY growth in net and the cellcos on-net strategy);  Additional revenues through cross-selling
Revenues service revenues. offers: TIM Casa Flex and 3G+;
 Low income classes penetration.
 Guidance Revision: 2008 total net revenue
growth as around 9%
 Telesales channel had its process remodeled;
 9.6% of net service  Aggressive campaign in telesales
Bad debt revenue. distribution channel.  Normalized level around 6% of net service
revenue on a yearly basis.
 Bad Debt increase;
EBITDA  Margin of 17.9%.  2008 EBITDA >23%.
 Modest revenue increase.
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11. EBITDA and EBITDA margin performance
R$ Mln
Strong outgoing traffic
volume, (off-net and M-F
calls) and 3G deployment
Selling expenses were 4.6% up from the
1Q07, while gross addition grew 22.0%.
(135.8)
(26.3) 176.1 (26.4) 630.4
Additional
(98.7) 95.0 bad-debt
0.4 (17.9)
664.1
535.4 535.4
EBITDA Handsets Service Network Selling Bad Debt COGS Other EBITDA Normalized
1Q07 Revenue Revenue Expenses Expenses Expenses* 1Q08 EBITDA
Change -14.5% +6.6% +14.9% +4.6% +57.1% -0.1% +6.8%
% YoY
EBITDA 21.1%
23.4% 17.9%
Margin
* Other Expenses include: G&A, Personnel and Net Other Operating Expenses/Revenues 11

12. Bad Debt
Major source of bad debt increase:
R$ Mn % of net service
revenues Aggressive campaign in telesales channel;
9.6% Strong gross addition (since 2H07), specially in postpaid.
271.7
95.0* 3.4% Actions implemented:
Telesales channel had its process completely remodeled;
6.5% Implement new rules;
173.0 176.7 6.2%
Strict credit analysis;
1Q07 1Q08 Bad debt expected to come back to its historical levels:
*additional bad-debt provision from Telesales channel Around 6% of net service revenues in a yearly basis.
ARPU Performance SAC Performance
R$ Main reasons to ARPU performance: R$ -5% Subsidy strategy oriented to
-14% maintain competitiveness in
Increase penetration in low income class 124 110 117
34.4 29.5
Indirect cost
valuable customers;
and strong prepaid growth (25% YoY); - Comodatun
- Advertising 38% 38% 42% Focus on traffic promotion instead
- Others
 Aggressiveness in traffic
Direct cost of high subsidy;
promotions/discount; - Commission
- Subsidy 62% 62% 58% Acquisition cost was largely
 VAS promotions put into place as to - FISTEL
affected by lower commission and
1Q07 1Q08 1Q07 4Q07 1Q08
safeguard positioning and for education advertising expenses;
in light of recent launch of 3G+ service; Gross adds were up 22.0% YoY and selling
 Migration of incoming calls to on-net calls; expenses were up 4.6% YoY.
SAC/ARPU: 3.8x 3.2x 4.1x 12

13. Market Overview
Commercial Strategy
1Q08 Highlights
Financial & Indicators
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14. Financial
2006 1º Quarter 2º Quarter 3º Quarter 4º Quarter 2007 1Q08
Net Revenues 10,138,247 2,843,173 3,059,568 3,163,387 3,375,515 12,441,642 2,992,957
Services 8,955,662 2,661,539 2,781,858 2,877,941 3,099,698 11,421,037 2,837,663
Handset Revenue 1,182,585 181,634 277,710 285,445 275,816 1,020,606 155,294
Operating Expenses (7,701,710) (2,179,122) (2,315,857) (2,616,106) (2,460,679) (9,571,763) (2,457,594)
Personal Expenses (594,890) (152,173) (156,631) (149,426) (167,167) (625,398) (162,625)
Selling and Marketing Expenses (2,173,548) (571,742) (618,680) (674,698) (646,957) (2,512,078) (598,141)
Network & interconnection (2,690,571) (908,735) (899,760) (996,524) (1,060,069) (3,865,089) (1,044,547)
General & administrative (434,358) (112,562) (108,011) (102,812) (106,314) (429,699) (123,779)
Cost Of Goods and Service (1,407,761) (263,619) (376,408) (420,673) (373,729) (1,434,431) (263,235)
Bad Debt (451,976) (172,968) (168,405) (275,371) (97,827) (714,571) (271,701)
Other operational revenues (expenses) 51,394 2,678 12,039 3,399 (8,615) 9,502 6,434
EBITDA 2,436,537 664,051 743,711 547,281 914,836 2,869,879 535,363
EBITDA - Margin over total net revenues 24.0% 23.4% 24.3% 17.3% 27.1% 23.1% 17.9%
Depreciation & amortization (2,234,438) (582,266) (569,986) (569,251) (602,172) (2,323,674) (572,033)
204,625 80,630 171,171 (32,902) 302,884 521,783 (39,245)
Net Financial Results (287,034) (63,255) (81,462) (80,893) (53,241) (278,851) (56,071)
Income (loss) before taxes and Minorities (82,409) 17,375 89,709 (113,794) 249,643 242,932 (95,316)
Income tax and social contribution (203,133) (36,840) (55,695) (8,041) (66,261) (166,837) (12,613)
Net Income (Loss) (285,542) (19,465) 34,014 (121,836) 183,383 76,095 (107,929)
Numbers may differ from the previous publishing due to rounding.
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15. Indicators
1Q07 2Q07 3Q07 4Q07 1Q08 QoQ % YoY %
Estimated Population in the Region
188.5 189.2 189.8 190.5 191.1 0.3% 1.4%
(million)
Municipalities Served – GSM 2,460 2,501 2,538 2,655 2,706 1.9% 10.0%
Brazilian Wireless Subscriber Base
102.2 112.8 125.8 121.0 125.8 4.0% 23.2%
(million)
Estimated Total Penetration 54.2% 59.6% 66.3% 63.5% 65.8% 2.3 p.p. 11.6 p.p.
Market Share 25.4% 25.4% 25.4% 25.8% 25.9% -0.1 p.p. 0.4 p.p.
Total Lines 26,306,699 27,478,302 29,159,522 31,253,701 32,532,999 4.1% 23.7%
Prepaid 20,629,112 21,435,018 22,570,834 24,483,100 25,774,920 5.3% 24.9%
Postpaid 5,677,587 6,043,284 6,588,688 6,770,601 6,758,079 -0.2% 19.0%
Gross Additions 3,105,344 3,723,591 3,996,155 4,575,952 3,787,323 -17.2% 22.0%
Net Additions 896,221 1,171,603 1,681,220 2,094,179 1,279,298 -38.9% 42.7%
Churn 8.7% 9.7% 8.4% 8.5% 7.9% -0.5 p.p -0.8 p.p
TOTAL ARPU R$34.4 R$34.6 R$34.0 R$34.5 R$29.5 -14.5% -14.2%
TOTAL MOU 89 94 94 106 94 -11.6% 5.2%
Investment (R$ million) 255.0 326.2 344.5 1,007.2 272.6 -72.9% 6.9%
Employees 9,520 9,675 9,854 10,043 10,097 0.5% 6.1%
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16. “Safe Harbor” Statements
Statements in this presentation, as well as oral statements made by the management of TIM
Participações S.A. (the “Company”, or “TIM”), that are not historical fact constitute “forward
looking statements” that involve factors that could cause the actual results of the Company to
differ materially from historical results or from any results expressed or implied by such forward
looking statements. The Company cautions users of this presentation not to place undue reliance
on forward looking statements, which may be based on assumptions and anticipated events that
do not materialize.
Investor Relations
Visit our Website:
Avenida das Américas, 3434 - Bloco 01
http://www.timpartri.com.br
6° andar – Barra da Tijuca
22640-102 Rio de Janeiro, RJ
Phone: +55 21 4009-3742 / 4009-3751 / 4009-3446
Fax: + 55 21 4009-3990
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