The document discusses the limitations of traditional marketing and the benefits of internet marketing such as lower costs, global reach, and the ability to track campaigns. It outlines various types of internet marketing including SEO, SEM, social media marketing, and banner ads. Finally, it provides examples of targeted websites and social media platforms that can be used for internet marketing of trade exhibitions and events.

1. The New Age Marketing Concepts

2. Traditional Marketing
Limitations :
Very Expensive
Last for a maximum of 2-3 days
Limited Geographical reach
No tool to measure
Reach unwanted audience

3. Benefits of Internet Marketing
Reach Globally
Exhibitors/ Visitors look for expos in Search Engines
Information /Ads will be available 24/7
Get more information instantly
Create varieties of ads (Specific to each sector)
Track the advertisement or campaign
Audience can take action immediately
Place ads in highly targeted website, forums and industrial blogs

4. Types of Internet Marketing
Search Engine Optimization (SEO)
Marketing
Search Engine Marketing (SEM)
Banner Advertisement
Social Media Marketing (SMM)

5. PPC Vs Organic
PPC
PPC
Marketing
Organic
* PPC- Pay Per Click

6. Organic Result
Most visitors prefer Organic over PPC
Can be achieved by doing SEO
Place the website on first page for the selected keywords
PPC Result (SEM )
Traffic can start flowing immediately once the campaign starts
Pay only when you receive the traffic
Target the audience on geographical basis
Control over budget, time and placement of the ads
Reports and Analysis of the campaign
Place the ads based on the content (contextual marketing )

7. Contextual Marketing
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8. Managed Display Advertisement
Place the banner ads in most targeted websites
Pay only when visitor clicks on the ads
Get unlimited impression without paying
Follow the visitor using Re-marketing codes
Excellent media for branding
Place the ads in News, Business even forums
Target multiple website with same budget
Control over budget, time and placement of the ads
Reports and Analysis of the campaign

9. Sample-NDTV

10. Sample -NASDAQ

11. Sample-The Telegraph
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12. Social Media Marketing
Engage Exhibitors / Visitors using social media
Update about the events and latest bookings / Speakers
Run online campaign to create awareness about the industry
More likes in Face book creates hype

13. Sample -Govt. of Karnataka
Some Facts

14. Sample -Govt. of Karnataka
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15. Some of the sites can be targeted
Trade Shows World Wide
http://tradeim.com/
http://www.biztradeshows.com/
http://tradefairdates.com/
http://www.tradeshows-biz.com/
http://www.tradechakra.com/
http://www.hellotrade.com/
http://tradeshowalerts.com/
http://www.tradeshowz.net
http://tradefairdates.com/

16. Aero / Defense
http://indiandefencereview.com/
http://defencenews.in/
http://www.asian-defence.net/
http://www.militaryfactory.com/
http://wareye.com/
http://www.sae.org/
http://www.space.com/
http://www.defencetalk.com/
http://defenceforumindia.com/

17. Economics / Business
http://www.economywatch.com/
http://www.nasdaq.com/
http://www.bseindia.com
http://www.financialexpress.com/
http://business-standard.com
http://www.thehindubusinessline.com/
http://www.thehindubusinessline.com/
http://economictimes.indiatimes.com/
http://www.reuters.com/
http://www.moneycontrol.com
http://www.asklaila.com
http://www.telegraph.co.uk/
http://www.express.co.uk
http://www.deccanherald.com/
http://www.world-newspapers.com
http://indiatoday.intoday.in/

18. Economics / Business
http://www.economywatch.com/
http://www.nasdaq.com/
http://www.bseindia.com
http://www.financialexpress.com/
http://business-standard.com
http://www.thehindubusinessline.com/
http://www.thehindubusinessline.com/
http://economictimes.indiatimes.com/
http://www.reuters.com/
http://www.moneycontrol.com
http://www.asklaila.com
http://www.telegraph.co.uk/
http://www.express.co.uk
http://www.deccanherald.com/
http://www.world-newspapers.com
http://indiatoday.intoday.in/

19. Trade Website Power
http://industry-focus.net/
http://www.alibaba.com/
http://electrical-engineering-portal.com/
http://www.indiamart.com/ http://www.electricalquizzes.com/
http://www.trademart.in/ http://power.indiabizclub.com/
http://www.tradeindia.com/ Construction
http://www.constructionupdate.com
http://jimtrade.com/
http://projectsinfo.in/
http://projectreporton.com/
Education Business Directories
http://www.education.com/ asklaila.com
http://www.educationforallinindia.com/ http://www.sulekha.com
http://brighthubeducation.com/ http://www.list-of-companies.org

20. Call or e-mail us to get the best deal and make your
Exhibition a SUCCESS
www.innoveins.com
contact@innoveins.com
+91-9538867822