Rosemary Jean-Louis, Georgia Public Broadcasting’s Desperate for Downton blogger, shares how she turned her passion for the show into the network’s number one blog and a fan destination to live chat, exchange information and make friends.
6. Oh Snap Moment
Trivia Question:
What scandal did
this Turkish
diplomat character
cause?
7. Tip #1: Develop a Persona
•My Persona:
Saucy, playful
garden party
hostess
8. Tip #2: Write About Oh Snap/OMG Stuff
•Watercooler plots
•Gossip
•Behind the scenes
•Cast changes
•Plots
•Fun stuff
9. Tip #3: Milk a Controversial Plotline
Trivia Question:
What happened at
the end season 3
that enraged fans?
Thank you Dan
Stevens!
10. Tip #4: Build Community
Build & find followers in & outside of blog
•Live chats - Google Plus Hangout Watch Parties
•Join Google Plus or Facebook Groups (post blogs
there, comment there)
•Engage commenters (if you use Disqus you can get
their email addresses)
•Follow & talk to TV show or movie tweeters
•Follow TV or movie official twitter feeds
11. Tip #5: Get Stories from Fans
“My Downton Abbey
Weekend with Allen
Leech & Jessica
Fellowes”
12. Tip #6: Interview Famous People Connected to
Show
Interview with
Jessica
Fellowes
13. Tip #7: Get out & Speak
•Online videos
•Conferences
•Meet-ups
•Events about
Show
15. Stay in Touch
Website: www.rosemaryjean-louis.com
Twitter: @rjean_louis
Email: askme@rosemaryjean-louis.com
Notes de l'éditeur
Notes: Develop a persona in your writing. Are you saucy, serious, silly? Let this voice come out in your blog. The persona also drives what you will write about and how you will cover it.
It’s ok to cover topics that are making headlines already. You want to do that to drive the conversation over to your blog and ultimately you as the expert. Rehash it, spin it your way, link to other blogs and articles covering the show or movie. Add your own speculation.
Cover the same topic multiple times and in multiple ways. I wrote at least four posts on why Dan Stevens’ character had to be killed off and Dan Stevens apologizing about that. Each time, people came back to read about it.
Do a Google Plus Hangout on your blog about the show while it is on – a watch party. Or do it after – be the online version of the “Talking Dead” show which comes on after “The Walking Dead.” Where they analyze the show after it has aired.
Like Facebook and Google Plus communities dedicated to the show or movie you are blogging about.
Tweet the show’s or movie’s official feed and stars who are in it.
Tweet to other people tweeting about the show or who have blogs about the show.
Make yourself available to libraries, conferences, museums, gardens, clubs etc to talk about the show.
Start a meet up group about it.
www.rosemaryjean-louis.com: this is my personality site dedicated to Downton Abbey, Vikings and AMC’s Turn – essentially period piece dramas. People learn more about who I am and can reach out to me specifically about those shows. You can do that with your site – use it as a marketing tool for you.
What I used to create it:
Elegantthemes.com
Plugins:
WP SEO plugin for SEO
JetPack – for Social and Email list building
WP Floating Social Bar for social too