This presentation explains modules for marketing atomation and demand generation

1. Marketing Automation
Demand Generation
Sonntag, 29. März 2009

2. About
2
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

3. ASERVO Marketing Automation Modules
1. Marketing Automation
 Website Traffic & Analysis
 Email Marketing & Forms
 Print, Fax, SMS und RSS
 Campaign Management
 Event Planning, Execution, Reporting
 Surveys
 Automated Campaign Workflow
 Hypersites & Personalized Landing Pages
2. Demand Generation
 Lead Generation
 Lead Scoring & Rating
 Lead Nurturing
 CRM Integration
3
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

4. Website Traffic & Analysis
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

5. Website – Visitor Profiling
5
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

6. Communication Channel
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

7. Email Marketing
Email Effectiveness Rate =
non-distinct click-throughs /
non-distinct opens.
in %
7
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

8. Form Submissions
8
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

9. Campaign Management
Channels
Leads
Events
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

10. Event Management
Event details
Workflows
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

11. Automated Campaign Workflow
Workflow Example
11
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

12. Demand Generation
12
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

13. ASERVO Demand Generation Process
Google
Banner
Events
13
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

14. Lead Scoring & Rating – Valuable Leads
Use the prospects’ behavior and activities
to score for sales follow up or nurturing.
Use explicit data like standard BANT
(Budget, Authority, Need, Timeframe)
answers.
Upon SUBMIT, Eloqua:
 Adds lead to Scoring program
 Sends notification to salesperson
 Cleanses data submitted
14
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

15. Lead Nurturing
Based on their online
behavior leads are
treated differntly and
receive emails with
relevant content.
15
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

16. Lead Routing
Based on assignment rules (such as
Account name, Zip Code etc) a
salesperson/ distributor will be
assigned
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

17. Sales Reporting & Alerts
17
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

18. Benefits of Lead Management
Better qualified leads
Faster closure
Higher revenues
by
innovative tools
ongoing processes
focussed resources
18
© ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.

19. Thank you.
ASERVO Interactive GmbH
Raiffeisenallee 5
82041 Oberhaching
Tel.: +49 89 143673 21
rjanning@aservo.com
leadmanagement.aservo.com