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Social Media for SMEs

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rjpalmer
rjpalmer

This is an overview on social media outlining my thoughts as per my webinar hosted on UStream.

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Social Media for SMEs
Is Social Media a Fad? By 2010 Generation ‘y’ will out number baby boomers… …96% of these have joined a social network. Social Media is real time with 80% of twitter usage via a mobile device, which means people could be talking about your brand at anytime and from anywhere. 25% of search results for top 20 global brands links to user generated content, and when 74% of consumers trust user generated content, and only 14% trust advertising, what people are saying about your brand is more important than ever.
Speed of growth… “It’s a people driven economy stupid.” - Erik Qualman, 2009 Years to reach 50 million users…
Social media for SME’s ,[object Object]
Manageable
Effective
Mobile,[object Object]
Blogs & Customer Engagement… More than 1.5 million pieces of content Are shared on Facebook… DAILY ,[object Object]
Fans
Engaging
LoyaltyThere are over 200 million Blogs with 54% bloggers posting content daily ,[object Object]

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Social Media for SMEs

  • 2. Is Social Media a Fad? By 2010 Generation ‘y’ will out number baby boomers… …96% of these have joined a social network. Social Media is real time with 80% of twitter usage via a mobile device, which means people could be talking about your brand at anytime and from anywhere. 25% of search results for top 20 global brands links to user generated content, and when 74% of consumers trust user generated content, and only 14% trust advertising, what people are saying about your brand is more important than ever.
  • 3. Speed of growth… “It’s a people driven economy stupid.” - Erik Qualman, 2009 Years to reach 50 million users…
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  • 14. InterestingDon’t talk at… ENGAGE WITH
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  • 16. Give away prizes based on votes
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  • 18. Listen to people A common feature of the competition was cheating, and hoards of emails and posts were sent to ask us to do something… We did. Now people are looking for similar competitions persuading users to join Face of Childsure as it does not allow cheating. Just Google ‘face of childsure’.
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