Presentation made at the Integrated Marketing Summit: Integrating Offline and Online Media

1. Presented By: Rhonda Basler VP of Marketing, Mail Print Integrating Direct Marketing with Online for the Best ROI

3. Reach Your Audience (Email Experience Council) 85 % will stop reading your emails after the third message. Did you know that of the people on your email list… A multi-channel approach is needed to reach your entire audience will not get your emails because of ISP blocks. 30 %

4. Use Channel Preference Only 37% of marketers know what channels their customers prefer to use (Forrester Consulting/Exact Target, Oct. 2009) Plan to use a multi-channel approach

6. 67% of online actions driven are by offline messages (iProspect Study) 43% of consumers prefer to respond online. (Direct Marketing Association) Integrating digital with direct mail increases customer spend by almost 25% (Royal Mail) Using online & offline response If you don’t know channel preference, give both an online and offline way to respond.

7. URL or PURL? PURLs can increase response up to 30% Custom landing pages can increase conversion by up to 40% (Marketing Sherpa) Test, Test, Test.