The Darnell Works Agency offers strategic communications services including campaign management, content production, and media relations. They have current clients in creative agencies and production studios. Past clients include animation, design, and production companies across film, television, music, and technology.

1. UNITED STATES OF AMERICA . +1.828.264.8898 PHONE
WWW.DARNELLWORKS.COM . RD@DARNELLWORKS.COM

2. The Darnell Works Agency offers you
the proven ability to:
• create, manage and leverage strategic, world-class
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communications campaigns
• produce professional communications content
• engage in expert relations with executive clientele, key
media, analysts and industry leaders in your target markets
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• consistently secure news and feature press coverage
• drive strategic business initiatives of the highest order

3. CURRENT CLIENTS
ATTIK (San Francisco, Los Angeles)
Global creative agency
Leviathan (Chicago)
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Design-driven creative production studio
Pictures In A Row (Los Angeles)
Full-service production studio
Shilo (New York City, La Jolla, California)
Creative production company
Transparent House (San Francisco, Berlin, Moscow)
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Next-generation creative studio
Tommy Ewasko (Los Angeles)
Imagemaker
Thornberg & Forester (New York City, Los Angeles)
Design and digital production company

4. PAST CLIENTS
• World-class NYC animation studio Nathan Love
• Digital creative agency Ralph
• Strategic creative ideas studio We Are Plus
• Creative communications company Spinifex Group
• Leading editorial company Rock Paper Scissors, VFX boutique a52,
design studio Elastic
• Stardust Studios, bicoastal U.S. creative production company
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Tool of North America, leading commercial production company
Universal Music Group’s eLabs Communications
EMA Multimedia, full-service all-media production and design studio
• HDTV Solutions, DTV consulting services and systems integrator
• POPcast Communications, Web video infrastructure and services provider
• Troika Design Group, Hollywood creative design & TV production studio
• Super 78, next-generation full-service animation studio
• Systems Engineering Associates, ebusiness architecture and solutions
• Direct Stock Market, online marketplace for investors and emerging-growth
companies
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FreeMac.com, proposed iMac community
The Spark Factory, creative TV production company
• Crest National, Hollywood’s renowned film lab, post-production facility and
CD/DVD lab
• Century III, Florida’s largest studio and the most complete teleproduction
facility in the Southeastern U.S.
• Others: Associated Images, BritHaus Films, Colemanbrandworx, Carnival
Cruise Line/Holland America Cruise Line, Chapman/Leonard Studios &
Production Center, CineOrphans.com, Design Concepts, Endless Noise,
Ensign Property Group, EDEFX Group, General Video, Goulden Products, Inc.,
iBoost Technologies, International Speedway Corporation, Ivan Tors
Entertainment, JHT Multi-Media, LisaLong.net, Mentor Films, Nonfiction Spots,
Orlando Special Effects, Phillips Business Information, PSN Publications,
Reelplay.com, SeaQuest DSV, Tupperware, WorldTrade Entertainment….

5. SELECTED CAMPAIGN ACTIVITIES
• Developing marketing objectives to align business and brand strategies
• Developing and executing effective media strategies
• Creating tag lines, boilerplates, story pitches, news/press releases, backgrounders,
press kits, blogs, books, presentations, videos, feature stories and other high-profile
strategic marketing content
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• Contacting media and analysts to introduce company executives and their
subject-matter expertise for current news stories and to share breaking news
• Developing custom, strategic media distribution lists
• Authoring, editing and placing byline articles
• Monitoring target media editorial calendars and pitching executives and materials
for feature coverage
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•
Click targeted advertising, promotional and business-development
Consulting on
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Monitoring industry awards calendars and submitting entries
opportunities
• Seeking speaking engagements for company executives at business events
• Developing media events
• Tracking and packaging media exposure
• Serving as corporate spokesperson, as appropriate

6. PAST PRINT COVERAGE IN…
+81 Digital Arts Magazine POST Magazine
3D World Dzine.tv PromaxBDA Daily Brief
Access Internet Magazine Dow Jones Newswire PROMO
AdsoftheWorld Engadget Print
Adland Game Daily PSFK
Adrants Fast Company San Francisco Chronicle
Advertising Age The FWA Awards San Francisco Business Times
Adweek Film&Video San Jose Mercury News
Ad Age BtoB Flavorpill SHOOT
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American Cinematographer Forbes shots
Animation World Fortune Magazine SourceEcreative
Apple.com Pro Fortune Small Business Stash
AutoWeek Graphic Design USA Step Inside Design
Billboard HOW Studio Monthly
Boards The Huffington Post The Hollywood Reporter
Brain ICG Magazine The Industry Standard
Brand New IdN The Wall Street Journal
Brandweek IGN TheStreet.com
Brand Republic iMediaConnection Television Week
Business 2.0 International Herald Tribune The Vine
Campaign Jawbone.tv True/Slant
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CNET
Communication Arts
ComputerArts
LA Weekly
Los Angeles Business Journal
Los Angeles Times
USA Today
Variety
VFXPro
Computer Graphics World M21 VFX World
ComputerLove MacCentral VentureWire
The Cool Hunter Media Asia Videography
Contagious Media Magazine Videomaker
Crain’s New York Business MediaPost Video Business
Creative Review Millimeter Video Systems
Creativity Motionographer Video Store
Design Week MovieMaker W
Digital Buzz Blog The New York Times Wired
DVD Insider The New York Post World Screen News
DesignInteract Newstoday Yahoo! Finance
Dexigner.com Page … and many others.

7. • From 1985 to 1990, while putting himself through the University of
Central Florida, agency principal Roger Darnell served in the U.S. Air
Force Reserves. Through distinguished duty as an Instructional Systems
Design Specialist and his squadron’s Public Affairs Rep, he earned his
Wing’s Non-Commissioned Officer of the Quarter Award, the Air Force
Achievement Award and two honorary F-4 Fighter backseat flights.
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• Roger earned two Bachelor of Arts Communications degrees from UCF in 1990.
• A Scripps Howard Fellowship-winning writer with professional credits spanning
screenplays, video scripts, and many high-profile blogs, books and feature articles in
national and international magazines, Roger is also a veteran of award-winning episodic
productions for HBO, Playtone, Universal/NBC and Columbia TriStar… as well as being an
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accomplished producer in new and traditional media.
• Through his growing achievements providing strategic counsel to innovative
companies in numerous industries, Roger has earned a reputation as a leading business
communications professional. His consistent development and management of sound,
effective and successful brand communications campaigns have so far resulted in well
over a billion positive media impressions worldwide.

8. SELECTED MILESTONES
• Successful career in film and TV production, scriptwriting, publicity and trade industry
journalism well established in Central Florida before relocation to Los Angeles in 1998.
• Through design and execution of a balanced marketing campaign, partnered Crest
National Film, Video & DVD Labs with Women in Film International, IFP/West, AFI Worldfest,
Slamdance and other international film festivals – and reached millions of filmmakers.
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• First large-scale business story: Prelaunch of FreeMac.com as co-lead on The Terpin
Group’s team in Los Angeles. Coverage included The Wall Street Journal, New York Times,
Reuters, Bloomberg News, Los Angeles Times, Fortune.com, USA Today, C-NET… 80+
publications and 120+ TV and radio programs.
• In addition to existing clients, since 2000, The Darnell Works Agency has provided
strategic marketing consultation and execution for international agencies ATTIK U.K. LTD,
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Ralph and ColemanBrandWorx, Sydney-based Spinifex Group, bicoastal U.S. production
ventures Nonfiction Unlimited, Stardust Studios, PostWorks, The Ebeling Group, Thornberg &
Forester and Tool of North America, New York City’s Nathan Love and We Are Plus, Madison’s
Design Concepts, and in Los Angeles, EMA Multimedia, Endless Noise, GOODSPOT, HDTV
Solutions, Humunculus, Troika Design Group and Universal Music Group, among others.
• Relocating back to the U.S. East Coast in 2001, The Darnell Works Agency has continued
executing successful PR campaigns for many companies… each of which has earned the
most prestigious awards their respective industries offer, including Cannes Ad Lions, Clios,
Grammies, Emmies and Academy Awards. Case studies online at www.darnellworks.com.