A Economia das Redes Sociais e Mídias Sociais 2012
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Palestra do Rafael Kiso, Diretor de Novos Negócios da Focusnetworks e Consultor de Planejamento Estratégico Digital da MídiaNext, sobre como as Redes Sociais estão mudando a economia e se transformando numa superpotência mundial. Estatísticas atualizadas sobre as mídias sociais em 2012.
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A Economia das Redes Sociais e Mídias Sociais 2012
- 7. De volta a 2012, vamos aos fatos e dados...
- 13. 901 MM+ monthly active users 80MM+ users 800MM+ monthly users visit site 20MM+ users 306MM+ monthly active users 11.7MM+ users 500MM+ users 3MM+ users 150MM+ users 51MM+ users 115MM+ subscribers 48MM+ blogs 250MM+ users
- 34. Source: eMarketer; Brandon Hall Group and Covario, “How Does Integration of Social Media Marketing (SMM) Enhance…” May 19,2011 Source: Edison Research and Arbitron, “The Social Habit II: The Edison Research/Arbitron Internet and Multimedia Study 2011,” May 28, 2911
- 35. Source: ROI Research Inc., “S-Net: The Impact of Social Media” sponsored by Perfomics, June 7, 2011; eMarketer
- 36. • $9.56: (money saved in triggering a fan into a purchase or other action assuming a constant acquisition cost of $1-per- click, compared to the cost for a non-fan; calculated by SocialCode). • 2 cents: (offer for 500 new fans for $10.51; eBay). • 57 cents: (offer for 1000 new fans for $57 by this fan- creating agency). • $1.07: (the cost of advertising on Facebook that encourages a user to become a “fan”; Webtrends). • $3.60: (as a media buy to reach 1 million fans; Vitrue). • $71.84: (extra amount fans spend vs. non-fans; Syncapse) • $136.38: (average annualized value of total fan purchases; Syncapse). • 20 extra visits to your web site: (vs. one visit from a non- fan; Hitwise). Source: How Much is a FAcebook Fan Worth? $10. Or Possibly 2 cents. Business Insider Source: Why Brands Still Need Facebook “Fans”, AdAge Digital
- 37. Source: PowerReviews and the e-tailing group, “2011 Social Shopping Study, Brief N: Consumer Research Dynamics, Facebook and Communities Source: Millward Brown & Dynamic Logic, “The Value of a Fan” prepared for the World Federation of Advertisers (WFA), March 22, 2011
- 39. The Realtime Report http://bit.ly/yAicJA UOL Tecnologia - http://bit.ly/PqWiwr
- 40. Coréia do Norte Austrália Suécia Israel Grécia Chile
- 47. Google+ e o efeito nos negócios
- 50. usuários do Google http://bit.ly/Oy3e9r
- 63. Source:
- 67. Em Dezembro de 2011, 62,9 bilhões de impressões de anúncios foram entregues no Brasil, alcançando 50,8 milhões de usuários. O destaque foi que o Facebook apareceu no estudo da comScore Ad Metrix como o principal veículo no mês, somando 17,4% de todas as impressões dos anúncios, enquanto a Netshoes liderou como principal anunciante com 2,5 bilhões de impressões. comScore: Facebook display ads dominate online ad spending in Brazil | News | Rapid TV News http://bit.ly/zdqnbw
- 76. Smartphone Usage Statistics 2012 [Infographic] | AnsonAlex.com http://bit.ly/FPga5Q
- 77. • • – – – • – Source: Nielsen October 2011, Pew Internet and American Life Project, Kaiser Family Foundation 2005 Survey, Harvard Business Review 2007 Source: Room 214 and Crimson Hexagon, “Digital Shifts: How New Media is Changing TV,” March 2 2011
- 82. Mas o uso desses dispositivos ainda é baixo... Será?
- 86. Mobile Life
- 88. Source: BIA/Kelsey as cited in press release, March 3, 2011 | Source: Eversave, “Holiday Online Shopping and Daily Deals Websites,” provided to eMarketer ,Nov 11, 2010 Source: JiWire, “Mobile Audience Insights Report: Q1 2011,” May 24, 2011 | Source: eMarketer, May 2011
- 94. Source: Association of National Advertisers (ANA) as cited in press release, Oct 10, 2011 Source: DIGIDAY and YuMe, “State of the Industry on Digital Video,” April 12, 2011 Source: Nielsen “Tops of 2011: Digital”
- 104. Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
- 105. Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
- 106. Portanto...
- 107. Source: LeWeb, CNET Dec 8 2011
- 108. Source: eMarketer Feb 2011, U.S. Social Networking Usage: 2011 Demographic and Behavioral Trends
- 109. Nós estamos testemunhando o nascimento de uma era verdadeiramente conectada, onde redes sociais fazem parte das nossas vidas através dos diversos dispositivos online.
- 112. Social Prism & Network Effect Knowledge O Social Business é um conceito Management que se resume em como uma empresa pode ser sustentável nos Social Financeiro próximos anos em quatro Media perspectivas corporativas baseada no Balanced Scorecard: Financeiro, Clientes, Processos Internos, Aprendizado & Crescimento, através Aprendizado & Átomo Visão e Clientes Social Estratégia do Átomo Social Digital. Crescimento http://bit.ly/9azRcN Crowdsourcing Processos Internos Co- creation Experience
- 114. Source: Forrester Research, “Owned Media”
- 115. Source: Booz & Company/Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results
- 116. DreamGrow Social Media http://bit.ly/ycHjOQ
- 117. Source: Econsultancy, “Social Media and Online PR Report 2010” sponsored by bigmouthmedia; Note: n=347; eMarketer Source: MarketingSherpa, “2011 Social Marketing Benchmark Report, Nov 15, 2011; eMarketer
- 118. Source: Chief Marketer, “2011 Social Marketing Survery,” Oct 1, 2011 Source: Altimeter, Survey of Social Media Program Managers (Q1-Q2 2011), 140 respondents, all over 1000 employees
- 119. Source: Booz & Company and Buddy Media, “Campaigns to Capabilities: Social Media & Marketing,” Oct 4, 2011
- 122. Obrigado e até a próxima! Rafael Kiso rafael.kiso@focusnetworks.com.br Siga-me: @rkiso