Slide deck for the Lunch & Learn Teleseminar: Social Media 101 With Regina Walton - Sponsored by FCN & NAGC. (August 18, 2011)

3. Microblogs - Microblogging is a form of blogging where users provide brief updates and publish them on microblogging sites. You’ve probably heard of Twitter. Microbloggers can submit their updates via the web, social media platforms (often referred to as “clients”), via text messages, instant message or even email.

4. RSS - RSS is a syndication format that allows websites and blogs to distribute their content as feeds to users. Instead of having to visit the website, users can sign up for the feed provided by the website or blog and using an RSS reader or aggregator (like Google Reader), access the feed. Users can sign up for as many feeds from different websites as desired and then access and manage those feeds all at once using their RSS reader.

6. Podcasts - A podcast is digital audio that is distributed via the Internet for playback on a user’s computer or portable media device – a mp3 player such as an iPod.

7. Bookmarking and Social News (digg, reddit, de.li.cious) - Social bookmarking allows web users to save, organize and share their bookmarks of web pages on the Internet (vs. their own computers). Social news sites allow users to submit web pages and articles and have other users vote on them. The links with the highest number of votes usually get featured on the site's front page.

9. Video Sharing - Video sharing allows users to upload and share videos to video sharing website such as YouTube. Other users can watch the videos, comment on them, share them with other users and even embed them on their own websites and blogs.

11. Location services – These services allow users to let the people they're connected to know where they are. These can be pushed out to other services like Facebook and Twitter. However, you can also hide your check-ins. From a business perspective, it's good to be in these so that your customers can check-in when they're at your location.

12. Let's stop here for some questions.

14. Location services – These services allow users to let the people they're connected to know where they are. These can be pushed out to other services like Facebook and Twitter. However, you can also hide your check-ins. From a business perspective, it's good to be in these so that your customers can check-in when they're at your location.

15. Let's stop here for some questions.

17. Read Write Web: http://www.readwriteweb.com/

18. The Next Web (I used to write for them): http://www.thenextweb.com/

19. Smart Brief – Social Media: http://www.smartbrief.com/socialmedia/

20. Social Media Examiner: http://www.socialmediaexaminer.com/

21. TechCrunch: http://techcrunch.com/

22. GigaOm: http://gigaom.com/

23. (Tons more (listed randomly))

25. Jeremiah Owyang: http://www.web-strategist.com/blog/

26. Liz Strauss: http://www.successful-blog.com/

27. Chris Brogan (I don't read him much, but he's really popular): http://www.chrisbrogan.com/

28. Gary Vanerchuck: http://garyvaynerchuk.com/

29. (Tons more. Of course, some better than others.)

32. The Big Four

34. This spreads the word to your followers on Twitter.

35. It causes a ripple effect and that helps more people hear about it

38. Use an @reply by using the @ symbol followed by the other person's username.

39. Why? When you use an @reply, the other person will see your post, even if he or she doesn't follow you.

44. Wiki-like pages

47. Forums

48. Business/organization profiles

49. Questions

52. Seesmic: http://www.seesmic.com

53. TweetDeck: http://www.tweetdeck.com

55. Help!!! (aka “platforms” or “clients”)

57. Assign people to manage

58. Have a policy – very important

59. Have conditions – sets the tone

63. The White House

64. The White House

66. Twitter: http://www.twitter.com/whitehouse

67. Flickr: http://www.flickr.com/whitehouse

68. MySpace: http://www.myspace.com/whitehouse

69. YouTube: http://www.youtube.com/whitehouse

70. Vimeo: http://www.vimeo.com/whitehouse

71. iTunes: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=299652047

72. LinkedIn: http://whitehouse.linkedin.com/

73. Foursquare: https://foursquare.com/whitehouse

76. Internal Revenue Service

78. http://twitter.com/#!/irsnews

79. http://twitter.com/#!/irsenespanol

80. http://twitter.com/recruitmentirs

82. http://www.youtube.com/IRSvideosASL

85. LinkedIn: http://linkedin.com/in/reginawalton

86. Email: reginawalton at gmail dot com