3. Ronald Lenz
Research head Locative Media @ Waag Society
Creative Director @ 7scenes
Strategist, technologist and researcher in mobile media
4. Waag Society
Research Institute in Amsterdam, The Netherlands
Creative technology for social innovation
Education, Healthcare, Arts & Culture, Sustainability & Public Domain
Collaboration between users, designers, programmers, artists & scientists
Demo or Die, Open Innovation, Living Lab
6. 7scenes
We connect stories to the city. We help people link media to places so they
can create enganging mobile experiences for anyone with a mobile phone.
7. Mobile learning
“The exploitation of ubiquitous handheld technologies, together with
wireless and mobile phone networks, to facilitate, support, enhance and
extend the reach of teaching and learning.”
“Mobile learning can take place in any location, at any time, including
traditional learning environments such as classrooms as well as in
workplaces, at home, in community locations and in transit.”
10. Re-architect
Photographic treasure hunt exploring Hong Kong’s architecture
“Think like an architect for a day”
Collaboration BoDW, HK Design Institute and Polytechnic University
15. The City is layered
Different layers with different tastes: historical, social, economical,
cultural, religious and much more
But most are often hidden and not linked
16. The City is personal
You’re connected through friends, family, work, memories,
places, emotions and always have been and always will be...
17. The City is mobile
Mobile as in an ever-moving stream of information, goods and people
25. The City is mobile
Mobile as in connected through mobile phones
Used for internet, navigation, tracking, communication, media recording
& playback, games, hyper-local services and more
insert latest mobile internet and gps smartphones statistics here
Yes it’s true what they say: Mobile is the new Mass Medium
26. The City is virtual
We know this - we have been mapping the City for quite some time now
46. Games Atelier
Learn by creating and playing mobile games
a full educational program, available in all Dutch schools
47.
48. The Mystery of the Colonel’s Ghost
Discover the secret behind Adelaide’s first urban designer
The Mystery of the Colonel’s Ghost
Discovering history, the city & people
49.
50. The Island
400 year anniversary
collaboration Waag Society & John Adams Institute
52. The Island
An educational location-based trading game played in A’dam
& New A’dam at the same time about our shared history
Interact with city locations and players based on
players’ GPS positions using mobile phones
Based on real market history and mechanisms
All players are traders creating a wealthy New Amsterdam
colony
54. Basic rules
1. negotiate & trade goods with traders in the other city
2. finalize the deal & buy the goods
3. sell them on the local market for a higher price
but be strategic - you can also buy & (re)sell on the local market
55. How to win?
Simple - teams win by trading the best and therefore earn the
most amount of guilders
56. But the market evolves - prices
players receives historical events together with the changing
market exchange rates and keep track to get the best deal
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57. Interaction
Interact by being at locations: media places, tasks & rewards
or close to players: trading
But how do you connect with players on the other side of the ocean?
a trade place that connects two locations!
A gamemaster sends market messages at specific times to players
58. Game locations
Communication Nexus: negotiate deal
Warehouse: close the deal, goods are shipped
Merchant exchange: local trade
Distribution centers:
textile, pottery, food, iron / corn, beavers, otters, tabacco
59.
60. Global Gincana
Combining traditional Gincana with mobile gaming: Mobile Gincana
Creating cultural games for students in another city and playing them
made by students from another city
Connecting Sao Paulo/Brazil and Amsterdam/Holland
63. The recipe
locations & landmarks +
rich media content +
thematic grouping +
narrative +
navigation +
(game)rules for (social) interaction +
personal trigger (GPS), perception & input +
pixie dust =
lasting new experience!
64. The basics
Rich info/media on location
How the combination of physical surroundings, media content,
your perception, your position as trigger can create new meaning
66. Maps
navigating content and people: discovery, (local) search and guided play
alternative maps - historic, fantasy, demographic, etc - help immersion
maps can be a collaborative result
67. Narratives
we all need context
(non)lineair / layered / interactive / character view / role-playing /etc
meta narrative vs micro narratives & blackbox structures
physical surroundings, dark players, actors & props
68. (Game)rules
simple rules can have a high impact
active participation, social interaction, collaboration, competition element
Game mechanics: Puzzle solving / Missions / Treasure hunt / Collecting
objects / Role playing / Territory control / sharing / messaging /
marking /collaborating / searching / annotating / leaving opinions
Problem solving: just in time & on-demand info, skills as strategies,
real world situations
69. Personal input
make the experience personal
design for stimulating opinions (in any media)
and even leave room for co-creation
70. 3D objects in real space
A new medium with new rules
Will be clunky first, but will rapidly become more immersive
71. Learning principles
Student focus: learn by actively producing, part of everyday life
Teacher as inspiration, coach and expert
Authentic and original material: situation & experience-based learning
Reflective learning: focus on the process, reflect on material and behavior
Donation: share with others, present to others, create for others
72. Urban gaming principles
Urban environment as inspiration, context and trigger
Historical / Social / Cultural / Current / Personal perspectives
Storyline: meta narrative vs micro narratives and blackbox structures
Gameplay: game mechanics, social interaction, collaboration
Problem solving: just in time & on-demand info, skills as strategies,
real world situations
Theatrics: dark-players, use actors & props, create settings (non-places)
78. Share a scene
• Publish to all: anyone can play your scene
• Publish to some: set up events for groups
• Design your custom scene page
• Embed the scene widget on your blog or social network
• Share players’ activities in real-time and anytime later
(activity = gps-trace + uploaded media + scores)
• Share the reviews
80. Play a scene
• Discover scenes located around you
• Navigate to places to activate them
• Activate locations: view photos, play videos and sounds,
read notes, perform tasks
• Interact with other players
• Check your progress live
• Upload photos and comments anywhere, they are
automatically linked to your location.
84. Share a scene
• Publish to all: anyone can play your scene
• Publish to some: set up events for groups
• Design your custom scene page
• Embed the scene widget on your blog or social network
• Share players’ activities
(activity = gps-trace + uploaded media + scores)
• Share the reviews
86. Play a scene
• Discover scenes located around you
• Navigate to places to activate them
• Activate locations: view photos, play videos and sounds,
read notes, perform tasks
• Interact with other players
• Check your progress live
• Upload photos and comments anywhere, they are
automatically linked to your location.
89. The City is a platform
In
-- the ‘Open City’ all services will be connected and
the City will have an API for 3rd party developers
--
--
--
--
--
90. The City is a stage
Create experiences that change people’s perceptions of the city
(we will have location-based information services in abundance)
Think theatrical and playful performance - always remind yourself to
fully make use of the physical City and everyone and everything moving
91. The City is a stage
Find synergy between location, physical objects, mediated content,
narrative, gameplay, people and activities
People are intrinsically active, they just need the right trigger
(we’ve all been kids)
Sharing the experience is important, both in the moment and after
“It’s about the story stupid” - combine all tools / media / channels needed
Prototyping is the only way - you never get it right the 1st, 2nd, ... time
94. Discussion
What are your thought on the presented cases?
Which examples of mobile learning do you know or have worked with?
95. Discussion
What are your thought on the presented cases?
Which examples of mobile learning do you know or have worked with?
What do you see as the opportunities for mobile learning?
96. Discussion
What are your thought on the presented cases?
Which examples of mobile learning do you know or have worked with?
What do you see as the opportunities for mobile learning?
What do you see as the challenges for mobile learning?
97. Discussion
What are your thought on the presented cases?
Which examples of mobile learning do you know or have worked with?
What do you see as the opportunities for mobile learning?
What do you see as the challenges for mobile learning?
What are the mobile scenario's that you think of related to your expertise?
98. Discussion
What are your thought on the presented cases?
Which examples of mobile learning do you know or have worked with?
What do you see as the opportunities for mobile learning?
What do you see as the challenges for mobile learning?
What are the mobile scenario's that you think of related to your expertise?
How would you like to see students participating?
99. Discussion
What are your thought on the presented cases?
Which examples of mobile learning do you know or have worked with?
What do you see as the opportunities for mobile learning?
What do you see as the challenges for mobile learning?
What are the mobile scenario's that you think of related to your expertise?
How would you like to see students participating?
What do you think you would need to start using this method?
100. Discussion
What are your thought on the presented cases?
Which examples of mobile learning do you know or have worked with?
What do you see as the opportunities for mobile learning?
What do you see as the challenges for mobile learning?
What are the mobile scenario's that you think of related to your expertise?
How would you like to see students participating?
What do you think you would need to start using this method?
Any last comments?
