2. Medialab in Amsterdam
Creative technology for
social innovation
Activities
- Researching culture,
behaviour & technology
- Developing prototypes
and pilots
- Organizing interventions & events
Waag Society
3. Process
s Need
Idea s
Art Pro
ion to
Science
Quest
Society
typ
Technology
e
P ilot
Re
q ui
r e m e nts S o l u tio ns
Experiment Co-create Implement
Creative research Applied research Validate
Form Context Transformation
Process
4. More and more content published
Cluttered access from user point of view
Smart phones as tools
The paradox that lead to the MuseumApp
5. Teaming up with Amsterdam Museum
Creating connections to the city
Targeting new audiences
Targeting new audiences
Blueprint application for sector
Creating an open platform for cultural routes
7. Creating an open platform for cultural routes
Iterative process
Prototyping and testing on the fly
8. Activating users Focus on the screen ‘Hidden treasures’
Access to locations Sharing stories Knowledge sharing
Challenges
9. • Storytelling; Points-of-Interest vs Stories, mixing
storylines and perspectives
• Game mechanics; tasks, points, opinions
• Social media; publishing pictures and opinions,
connecting to other applications
• Logistics; own phone and borrowed phones
Experiment with
10. Creating an open platform for cultural routes
Pilot tours on ‘Tolerance’ and ‘Enterpreneurship’
Difference in ages and skills
Evaluating user experience
11. Creating an open platform for cultural routes
Exploring participation and sharing
Evaluating user experience
12. • Overall enthousiasm, wanting to explore further
• Preference for audio (2nd pictures)
• More need for linearity and guidance than expected
• ‘Fix’ GPS inacurateness
• Colourcoding for different storylines & types of
content
• Using social media for specific group
• Comparing opions to others
• More tasks, clear feedback necessary
Findings
13. Creating an open platform for cultural routes
Online editorial platform
No programming skills
Easy editing
19. Navigate theop de kaartexplore locations
Navigeer map and naar de locaties
20. Activate video, sound, pictures, text, tasks on
location - share video, geluid, tekst en opdrachten op
Activeer foto, activities
locatie
21. Navigate thebinnen op de plattegrond van het
Navigeer indoor map and activate locations
museum en activeer locaties
22. • Customized identity and joint visibility
• Controlling your experience and content
• Inside and outside
• Publishing media and participation
• Feedback and sharing
(Reviews, Social Media)
• Statistics of use
• Paid and/or free tours
• Assistance on content, script and
logistics optional
Features MuseumApp
23. • Focus on Amsterdam
• Teaming up with 10 musea for 1st year
(for free)
• Learning by doing, sharing
experiences
Launch summer 2011
Join the MuseumApp!
Timeline MuseumApp
24. • 1st App combining cultural tours
of multiple museums, made by
museums
• 1st mobile service, offering
support for software, creation,
content, communication &
logistics
• 1st initiative to combine inter-
disciplinary experience the
cultural sector
USP’s MuseumApp
25. • Amsterdam Museum
• 7scenes
• Waag Society
• Bank Giro Loterij
• Stichting DOEN
• Amsterdamse Musea
• Gemeente Amsterdam
• Antenna International
Partners MuseumApp Amsterdam