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Getting to Grips With Social Media Marketing for B2B

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Bonfire Marketing Company
Bonfire Marketing Company
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Getting to Grips with Social Media in B-to-B Marketing Co-presenters: Mairi Burns, Director of Client Services Dunthorpe Marketing Group Ryan Lewis, President Bonfire Social Media Web Seminar: June 18, 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing Definition ,[object Object],[object Object],[object Object]
What your peers think ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adoption by B-to-B technology decision makers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What your marketing peers think ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Direct Marketer’s Dilemma The most effective tactics are the hardest to measure
Social When to Use Media
 
Social Media and B-to-B Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
When ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Why Media
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social What is Media
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BLOGS
SOCIAL NETWORKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MICROBLOGGING (in one word)... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positive Example Twitter Response Advertisements Video Blog
 
Pitfalls
Social Where to Use Media
Where
Where (measurement-sales focus)
Where (measurement-service focus)
Social Who Uses Media
Case Study
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study
Case Study
Case Study
Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study
[object Object],[object Object],[object Object],[object Object],[object Object],Case Study
How to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object]
Questions?
Why Dunthorpe Marketing Group? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dunthorpe Marketing Group Capabilities: Integrated Marketing Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],             Marketing Strategy Marketing Communications Demand Generation Tactical Execution    
Dunthorpe Marketing Group Capabilities: Sweet Spots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],            Marketing Strategy Marketing Communications Demand Generation Tactical Execution    
Bonfire Social Media Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Engine Optimization
Bonfire Social Media Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Management & Social Media Marketing
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dunthorpe Marketing Group, Inc. 8825 SE 11th Avenue, Suite 100 Portland, OR 97202 503.236.4242 p

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Getting to Grips With Social Media Marketing for B2B

Notes de l'éditeur

  1. “Social media measurement is one of those topics about which everyone has an opinion but nobody agrees.”
  2. Kevin
  3. Kevin