Real Living is a full-service international real estate franchise company that provides resources to help brokers, agents, and clients through the home buying and selling process. It has operated for over 50 years and maintains a reputation as an innovative leader in the industry. In 2009, it was acquired by Brookfield Residential Property Services, a large real estate enterprise, and now operates affiliate networks through joint ventures.

1. Real Living is a full-service, international
real estate franchise company
with a comprehensive suite of resources aimed at helping brokers, agents and
their clients successfully navigate through the home buying and selling processes.
Since its founding more than half a century ago, Real Living has maintained a
reputation as one of the most innovative companies in the real estate industry.
global reach, local touch
REAL LIVING
10,000 SALES PROFESSIONALS
15 BILLION ANNUAL SALES VOLUME
BROOKFIELD RPS
1,200 EMPLOYEES WORLDWIDE
$32 BILLION REAL ESTATE ENTERPRISE

2. In 2009, Real Living was acquired by Toronto-based Brookfield Residential Property
Services. In 2010, Real Living merged with another Brookfield national brand, GMAC Real
Estate. In 2012, Brookfield and HomeServices formed a joint venture, HSF Affiliates LLC, to
operate affiliate networks including Real Living Real Estate.
We’ve got friends in high places.

3. Real Living Lifestyles embodies a casual elegance
with a bold splash of color.
The logo has a striking presence.
It stands out in advertising and balances well with clean designs.
MODERN & FRESH , the Real Living Lifestyles brand is full of energy and understated luxury.

4. Real Living Real Estate is the FASTEST GROWING
U.S. Real Estate Franchise Brand
Real Living is proud to report that we are the fastest-growing real estate brand in
the United States in terms of net office growth.
We are opening offices, hiring top agents and providing advanced real
estate support that is improving our business in a very real way.
According
to
the
Na/onal
Associa/on
of
Realtors
(REALTOR
Magazine
July/August
2011
Franchise
Report)
biennial
franchise
report
based
on
net
office
growth
2011
over
2009.

5. Locally Owned & Operated Brokerage.
Real Living Lifestyles
has 8 conveniently
located offices in
North San Diego County
… and we’re not
done growing!
V I S I O N
To
use
our
momentum,
passion,
vision
and
drive
to
enhance
the
real
estate
industry.
M I S S I O N
Working
together,
to
create
a
seamless
real
estate
experience
and
enrich
our
communi:es.
V A L U E S
Passion,
Exper:se,
Innova:on,
Vision,
Results

6. 360˚ Marketing combines the best of
T R A D I T I O N A L , D I G I TA L and M O B I L E
solutions into one integrated platform.
The world is constantly moving and changing - and when it comes to how people
communicate, that is especially true.
The 360˚ Marketing Strategy involves creating a high quality message about each property
and professionally presenting it to millions of buyers through their preferred media.

7. Print is not dead…print is S M A R T E R .
Using print media well in 2013 is about high quality material going to
highly targeted prospects.
That can mean running a beautiful ad in a niche publication or distributing Property
Brochures with stunning photography and key property features to s e l e c t b u y e r s .

8. Before buyers purchase a home, they need to walk through it
and picture themselves living in it.
National surveys show that roughly 50 percent of buyers used
O P E N H O U S E S as a source in locating their new home.
I will work with you through the process of preparing your home for the event. I will promote
your open house online, in print and through personal networking.

9. Get the RIGHT MESSAGE to the RIGHT AUDIENCE.
EFFECTIVE DIRECT MAIL CAMPAIGNS ARE:
highly localized, personalized for the recipient and consistent
I tie print marketing into online campaigns for fully integrated marketing
• Neighborhood specific real estate newsletters
• Email friendly property flyers, brochures and postcards
• Digital newsletters personalized for my sphere of influence
• Geo-target postcards with personal invitations to privately tour your home

10. B E T T E R I N F O R M AT I O N = B E T T E R B U Y E R S
Buyers make more educated purchase decisions when they are given better
information about the local market …
I have access to hyperlocal, real-time data on e v e r y c o m m u n i t y i n S a n D i e g o .

11. Over the past four years, real estate-related searches on Google.com rose 253%
About one-fifth of such searches occurred on MOBILE DEVICES
>>>>>>>>>> a 120% year-over-year increase
70% of searches from a MOBILE DEVICE result in an action WITHIN ONE HOUR,
compared to 70% of desktop searches that result in an action within one month.
I know how to make your property to be mobile friendly, and understand how important it is to
optimize your property for spectacular mobile presentation.

12. People want information fast. VERY FAST.
Not only is my website mobile friendly, but I create a mobile website dedicated
to your listing, ensuring that we meet the needs of tech savvy clients.
For the mobile buyer, I assign your home both a text code and QR code.
Instant Property Information is available by text message or QR scan, including the
full photo gallery, allowing for quick connection with engaged buyers.

13. Real Living Lifestyles uses a strategic internet marketing campaign and
the latest real estate technology to place your home at the fingertips of
millions of potential buyers.
Our listings are syndicated to tens of thousands of websites, optimized for search engines
and regularly refreshed with new photos and engaging headlines.

14. RLLIFESTYLES.COM is quickly becoming San Diego’s
favorite real estate site.
With a global reach and hyperlocal focus, our internet presence uses an advanced
online marketing strategy to showcase your home to buyers actively searching for
similar properties.
Our banner ads on UTSanDiego.com direct even more buyers to your listings.
UTSANDIEGO.COM
RLLIFESTYLES.COM

15. Featured Listing status on the leading
real estate marketplace on the web – Z I L L O W . C O M
Every time a buyer finds your listing on Zillow.com, they’ll be sent directly to me –
not some other agent who knows nothing about your property.
Zillow controls 8.61% of the market share. They also provide a direct feed to Yahoo Real
Estate who controls 6.06%. I’ll do the math for you …
we’re controlling the top 14.67% of the market.

16. Today’s homeowners overwhelmingly report that photos and videos are
the most important features they use when searching for a home.
Together, they can increase the perceived value of a property by nearly 20%.
Real Living Lifestyles is the only real estate brokerage in California with our own multimedia
production company and local green screen studio. Our team of videographers supports
agents with everything from professional photography to full motion video.
I use video to make your
virtual tours stand out
from the competition
and attract more attention
from home buyers on the
top 5 video sharing sites.

17. YouTube receives more than 2 billion viewers PER DAY
and is the 2nd largest search engine IN THE WORLD.
Every Real Living Lifestyles listing in the MLS has the photos automatically pulled
into a slideshow and posted on YouTube.
Once again, we’re all about M A X I M U M E X P O S U R E .

18. FA C E B O O K : 618 million daily active users
T W I T T E R : 400 million tweets per day
An audience this large cannot be ignored. I understand the power of social
media, and know how to use social networking sites to drive traffic to your home.

19. Listing your home at the right price is crucial to its eventual sale.
If you want to sell quickly, your asking price should be very near the value.
Price is influenced by several factors…
L O C AT I O N
• Proximity to area amenities, schools and destinations
• Access to major highways and public transportation
PROPERTY CONDITION
• Structural and mechanical systems
• Curb appeal and décor
• Staging for sale
MARKET CONDITION
• Interest rates and financing options
• Competition from other homes
• Economy and consumer confidence

20. THE PREMIER SERVICE PROMISE
Listen to your needs.
I will deliver a service experience based on your needs and desires.
Establish clear expectations.
I will explain the roles I play and how we will work together.
Commit to a plan.
I will design a plan to deliver on those expectations.
Perform the service.
I will deliver on my commitment.
Solicit your feedback.
You will be asked to complete a survey which will be used to measure and evaluate my
performance.

21. Commitment to outstanding customer service.
PREMIER SERVICE sets Real Living agents apart from the competition.
Using a third party company to evaluate their service helps them deliver a highly customized
and more satisfying service experience for their clients.
After thousands of completed customer surveys, 96% say they are satisfied
or very satisfied with our services. >>>>>>>>>>> 94% would make a referral to a friend.
Through the annual National
Association of Realtors Profile of
Buyers and Sellers we are able to
compare ourselves against a national
average.
Our rating is far above the industry
satisfaction rating. While the NAR
survey does employ slightly different
language, the results speak for
themselves.

22. Bottom Line –I’ll Get Your Home SOLD
I guide clients through a smooth and professional sales process, using the best
resources in the industry to sell homes quickly and for the best price.
HERE’S WHAT I COMMIT TO DOING FOR YOUR HOME:
• Provide an accurate estimate of what your home is currently worth
• Listen to your unique needs and set realistic sales goals
• Prepare your home to sell with value-based home staging
• Showcase your home with professional photography and videos
• Produce high end marketing material for online and offline advertising
• Expose your home to millions of potential buyers
• Qualify interested buyers, take offers and provide objective advice
• Negotiate for the highest sales price and the most favorable terms
• Lead the transaction process efficiently and ethically
• Be available to answer any of your questions and offer you the counsel you need
when can we start?